Cross Media Portfolio
Feature Project: Confetti ‘s Celebration Club
Confetti‘s Celebration Club is a customer appreciation program for Paper First Affiliates, a partnership of party stores and their preferred suppliers throughout the United States, Canada and the Bahamas. The club begins with having users register their contact information, preferred method of contact, their own birthdays and events as well as that of their family, friends or whoever. Members receive uniquely personalized e-mails, and direct mail all developed through their own personal webpage, while highlighting the users’ nearest locations, as well as coupons, party tips and other special events.
