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Alexa, How do I Optimize for Voice Search?

Voice search continues to gain popularity not only because of the growth of smart speakers and devices but also because the speed to search is much faster. Here are some on-page and off-page tactics to ensure your company, product, or service can be found via voice search:

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Solution Spotlight: Getting Welcome Gifts to Virtual Event Attendees

In 2020, it’s been difficult to find those personal touches for events — especially ones that have been held remotely due to the COVID-19 pandemic. With limited face-to-face events and many conferences shifting online, it can be challenging to give the traditional welcome gifts to event attendees and speakers. Adding to the challenge, attendees are […]

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How to Measure the Success of Your SEO Efforts

If we time-traveled back to the late 1990s, as Search Engine Optimization (SEO) was first becoming a viable digital marketing strategy, you would barely recognize the tactics being used. Tactics like keyword stuffing, hidden text, and extra-long copy to boost word count were all employed to sway search engines. Most marketers are now quick to […]

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