Solution Spotlight: Customized, User-Friendly Chatbots

Your website’s user experience might be excellent for one user, and painful for another, depending on how they prefer to find information. That’s why it’s essential to give users options to let them find answers and make contact the way they prefer.

For many customers, making a phone call is too inconvenient. But they still expect an easy way to ask simple questions, to discuss and discover more about the brands they interact with — without having to browse every page of a website.Continue Reading »

How Will Apple’s iOS14 Impact Digital Marketing?

Apple’s newest iOS14 update adds several new privacy features that may affect digital marketers, and seemingly target Facebook. It’s unclear just how — or even when  — Apple will roll out the major change in how apps like Facebook are able to collect audience data on devices that run iOS. But what is clear is it could have major impacts on the way targeting is done for marketers everywhere.Continue Reading »