As unpredictable of a year as 2020 was, some trends for 2021 and beyond are emerging. Remote work is here to stay, workplace apparel has become more comfortable and casual, and wellness is more important than ever.
With those trends in mind, here are some fresh, new promotional product ideas to invigorate your marketing in 2021:
Remote Work Tools
Remote work is here to stay. A survey of company leaders by Gartner found that over 80% plan to allow employees to work remotely at least part-time after the pandemic, while 47% say they will allow employees to work from home full-time.
Employees will need work-from-home products to help them stay productive and engaged in their home offices. Consider items that make work easier, keep employees connected, and offer much needed moments to relieve stress.
A Clean Start with Wellness Items
This year, health and safety will be a priority for everyone. Of course, the PPE essentials like masks, gloves, and sanitizers are critical. But smart marketers will think outside the box. Think about products that people can’t just get anywhere. For instance, someone might have a stock load of hand sanitizing wipes. But a UV sanitizing wireless charger? A water bottle that sanitizes your water? A hoodie with a built-in face covering? These innovations will keep your brand ahead of the curve.
After many months of remote work or working under stressful conditions in 2020, comfortable apparel will be in high demand. Expect to see more corporate branded items previously considered casual wear. Branded hoodies, sherpas, fleece, and relaxed silhouettes will replace traditional workwear such as collared polos and button-downs.
Tie-dye has already emerged as one of the year’s biggest fashion trends — probably because DIY tie-dying has become a fun way to unwind while stuck at home, and this fun and funky pattern evokes the happiness and optimism of childhood and brighter days ahead.
Looking for more inspiration? Contact your sales representative to discuss your needs.