Annapolis Junction, MD – December 8, 2014 – The Advertising Specialty Institute has awarded Cheryl Hokanson of Millennium Marketing Solutions a Bachelor of Advertising Specialty Information (BASI) certification, the equivalent of a Bachelor’s degree in the ad specialties industry.
BASI holders are recognized as industry experts who have the knowledge necessary to thoroughly understand and navigate the promotional products marketplace profitably. BASI holders have honed their skills and developed solid relationships with their colleagues that will help them prosper in the industry. To date, approximately 550 graduates have earned BASI certifications.
In order to complete the BASI certification, candidates must earn a minimum of 75 points by attending keynotes and courses at ASI trade shows and completing additional coursework via the ASI Online Learning Center. Upon completion of all required coursework, candidates must pass a 150-question online exam administered by ASI.
To earn a certification, Hokanson completed coursework focused on a variety of topics including sales, marketing, business-building, diversity, niche markets, technology, social media, and public relations. She also completed several unique courses specific to apparel, including coursework on wearables, decoration methods, eco-friendly apparel, and fabric types.
Hokanson will be recognized for her achievement at the upcoming ASI Show in Orlando, Florida, along with other recipients of Bachelor and Master of Advertising Specialty Information certifications. Timothy Andrews, President and CEO of ASI, will be present at a special reception on January 6, 2015 to pin each new graduate, and all graduates will be recognized during the keynote presentation from Steve Wozniak, co-founder of Apple.
“We are so proud of the graduates of the Advertising Specialty Institute Certification Program,” said Andrews. “We launched this program to provide members with the skills they need to out-think, out-perform, and out-service the competition. We couldn’t be happier so many members are seizing the opportunity to set themselves apart through quality education.”
Hokanson will be utilizing her BASI certificate as a marketing consultant with Millennium Marketing Solutions. Hokanson has years of experience in the promotional product industry and has been serving clients in the Baltimore and Washington, D.C. area for more than seven years, with a specific focus on custom apparel.
About Millennium Marketing Solutions
Millennium Marketing Solutions is an award-winning marketing agency that offers a full array of marketing services including strategy, branding, graphic design, promotional products, trade show materials, website design and development, search engine optimization, and digital and off-set printing. With unique solutions and a 360° approach, Millennium supports the successful growth of its diverse clientele, including local, regional, and national businesses and government agencies. Visit Millennium Marketing Solutions and Promo Box Club online, and on Facebook, Google+, Instagram, LinkedIn, Twitter, and the company blog.
The Advertising Specialty Institute is the largest education, media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributors and suppliers. ASI print and electronic resources allow suppliers to showcase their products to more than 23,000 distributors and allow distributors to sell products from more than 3,500 suppliers. ASI provides catalogs, information directories, newsletters, magazines, websites, and databases, and offers e-commerce, marketing and selling tools. Visit ASI and The ASI Show at asishow.com, and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.