The latest craze in technology is without-a-doubt virtual reality (VR). This phenomenon quickly made its way into the promotional products industry where suppliers are offering brandable virtual reality glasses and headsets.
With VR, all it takes is trying on glasses and headsets and you’re immediately plunged into a computer-generated simulation of a three-dimensional image or environment, from riding a roller coaster to climbing a mountain.
Using your smartphone, you can begin your virtual reality experience. In the promotional product world, VR viewers are often used to showcase a new item release or service. It’s a unique and unforgettable way to interact with existing and potential clients.
VR viewers are used for viewing content that features VR technology. You just simply download any virtual reality or 3D app on your smartphone, attach it to the headset, adjust the head strap (if applicable) so it fits your head comfortably, and enjoy.
One of the major benefits of virtual reality when it comes to marketing is that you’re able to provide customers with experiences that are memorable. Our brains are built to remember events linked to locations, which means that VR experiences have longer trace in the audience’s memory. Users wearing a headset are completely immersed in the content with few distractions, allowing them to pay more attention to the message.
You’re probably wondering; how does VR work exactly?
Google and other big companies have put a lot of time and money into the development of VR technology. VR tricks your brain into thinking you are in a 3D world with the stereoscopic display, meaning the viewer displays two slightly different angles of the scene to each eye, simulating depth. This, along with shading and other techniques, create a life-like experience.
Here at Millennium, we’re always finding new and interactive promotional products. VR viewers are worth investing in for several reasons. They are a huge trend that we don’t anticipate winding down anytime soon. You are guaranteed to wow your customers with not only this product alone, but the incredible experience it offers.
We’re excited to see what the future of promotional products and technology will bring and how we can further help you grow your business!