When is the last time you searched for something online?
Did you know that the average number of Google searches per second is 2.3 million?!
Google is undeniably a huge part of our lives from researching new things to shopping online. Anything you could possibly imagine seems to be available at the click of a mouse or tap of a screen. On top of being the most popular search engine in the world, Google offers a lot of useful tools for marketers in particular to take advantage of for their search engine and social media marketing initiatives.
Millennium’s team of digital marketers have provided a list of useful Google tools we use everyday to better market our clients’ products and services.
Our pay-per-click (PPC) experts use Google AdWords to launch and measure PPC campaigns. Google AdWords is an online advertising service where advertisers pay a fee each time their ad is clicked. Advertisers are able to analyze and employ relevant keywords in order to gain a considerable amount of traffic to websites where the conversions will meet or exceed the value of how much was paid for the ads. Using relevant keywords, professionals build landing pages to rank high in Google, Bing, Yahoo, and other search results when searchers type in the keywords into the search bar.
Google Analytics is one of the most useful Google tools for marketers. It allows you to learn more about your website’s visitors, such as their location and language, social engagement, what device they used to view your website, etc. This information is crucial when tailoring ads to specific individuals who will be most likely interested in the product or service being advertised.
Millennium’s team often uses Google Calendar to stay organized and on top of projects, deadlines, upcoming appointments, and client visits. You can share your calendar with other users or even to the public and embed it onto your website. With Google Calendar, you can even set reminder alerts to be sent as a popup when you’re logged into your Google account or via email.
We also use Google Drive as an awesome file storage resource. It allows users to store files in the cloud, share files, and edit documents, spreadsheets, and presentations. All edits are automatically saved without you having to save them yourself. Google Drive is made up of Google Docs, Sheets, and Slides. Our content and social media marketers enjoy using Google Drive as a way to write, edit, and save blogs and calendars for social posts.
Google Insights allows users to search for keywords to see their trends over time. You are able to see whether a keyword is gaining in popularity and view worldwide search trends over the course of a year. Users can also see search volume by region and find a list of top ten related searches and rising searches. This is an incredibly useful tool for our SEO experts.
Google Trends shows how often a particular search-term is entered in comparison to the total search-volume across various regions of the world, and in various languages. This is very helpful for SEO professionals who are trying to increase the visibility of a website in search results. This way, they are able to see what keywords are trending, meaning what people are frequently typing into the search bar during the search process.
As a social network, Google+ is a great platform to share your company’s news, products, services, and blogs much like you would on Facebook. This of course is another content sharing medium that can be incorporated in search results.
As you may or may not already know, YouTube is owned by Google. Although often used for entertainment or educational purposes, it’s also a great marketing tool. Not only if you post a video it will be available to YouTube’s massive audience, but it will also be likely to show up in search results. If you can’t get your website on the first page of search results through traditional SEO, you might be able to do so with a fun and informative video. The Millennium team recently filmed and launched a YouTube video for one of our clients, 4000 Massachusetts Avenue.
We are proud to be a Google Partner, as this makes us a part of an elite group of online marketing agencies that have demonstrated industry knowledge and met Google’s strict requirements.
Not sure how to utilize these useful tools? Our experts are always here to help! Contact us today and we’ll get you started!