Once upon a time, Snapchat Stories was created and it seemed that everyone loved the ability to share a collection of quick photos and videos with their friends on the go.
Everyone decided Stories was the best option to share these photos and videos. These funny and unique Stories are visible by everyone within their friends’ circle, but only for a 24-hour period.
More recently, all the other social platforms decided to copy Snapchat’s Stories, causing them to lose some of the market share. Instagram introduced Instagram Stories, competing with the ever-so-popular Snapchat.
All across the world, people are sharing snippets of their lives with a click of a mouse or tap of a screen. It’s as easy as that.
Businesses should be taking advantage of this incredible marketing initiative now more than ever. Here are some ways for you to take advantage of Stories:
1. Deliver Special Offers
A business should provide special offers. To users, these offers look even more special when they’re offered through a new and trending social media feature, where people will want to find out more.
You can deliver offers through Snapchat or Instagram Stories by possibly posting a coupon as a story announcing that the offer expires at the end of the 24-hour story period. As far as Instagram Stories, the coupon can direct users to the link in your Instagram bio, which could take them to a landing page where they can learn how to redeem your special offer.
2. Share a Closer Look into Your Business
Social media stories may be temporary, but their effect on your overall brand isn’t. A story that provides an informal glimpse into your business is a great way to humanize your brand to existing customers and prospects, showing your culture, products, or services.
3. Announce a Special Event
A great way to make your audience feel special is by announcing an upcoming special event via a social media story. This also creates more excitement around the event, as users who view your story will receive just a snippet of information regarding, building the anticipation.
While Instagram put a dent in Snapchat by placing its own version of Snapchat Stories at the top of its feed, Facebook, arguably the most popular social network to date, is now doing the same.
Facebook proudly launched Facebook Stories in Ireland a little over a month ago, with plans to bring it to the U.S. in the near future.
This certainly isn’t the end to this story, as social media is constantly growing as a place for people and businesses to connect with each other.
If you’re looking to capitalize on social media trends and expand your social media presence, contact our team of experts at firstname.lastname@example.org or 301.725.8000.