Email marketing has come a long way over the past few years. It’s safe to say that most people have an email address; some have even more than one. But is your email getting noticed? While your inbox fills quickly, how do you determine which email is worthy of opening and which should just be trashed? It takes a few key elements to create an email marketing campaign that people won’t overlook.
While we’re always on the go in today’s fast-paced society, it’s difficult to send out an email that warrants even some of your recipients’ attention. That’s why our digital marketing experts have compiled a list of the top components os that make a successful email marketing campaign.
Compelling Subject Line
The subject line of your email is the first thing your recipients are going to see, so it needs to stand out. Since you’re only working with text rather than an image, it’s important that you craft a subject line that’s clear, concise, and will spark a recipient’s interest. No one will open your email if they aren’t intrigued enough.
Incorporate a verb, such as “take,” “reserve,” “buy,” etc. It will establish what the reader can do with further information in the email. However, don’t give away too much of what the email contains, as you want the reader to be curious enough to open the email.
Of course, the content of the email is undeniably the most driving factor. While most consumers are always on the go and can be easily distracted, it’s crucial for the most important content of the email to come first. The reality is that most people who do read your emails are only going to spend a few seconds reading them, so you’ve got to grab their attention right away.
A few things to practice:
- Displaying the most important content right at the top of the email with a clear CTA that’s easy to find
- Avoiding content heavy emails, which often get overlooked
- Personalizing the email when appropriate, so that it addresses the individual reader by their name. This is a great way to grab their attention and maintain it
Measure the Campaign
It’s not enough to just create an email and send it out. To get the most out of your email marketing campaign, you need to measure and analyze its performance. Determining what works well and what doesn’t, allows you to tailor your next email campaign accordingly.
Measuring your email campaign also helps you narrow down your email list. You’ll be able to identify the subscribers who are interacting with your email campaign and those who never opened or clicked through on your email. Measuring your campaign and segmenting your subscribers improves your email marketing campaign performance for the future.
While the Millennium team designs, launches, and measures email marketing campaigns for various clients, we’re always capitalizing on better ways to reach audiences. Contact us today and we’ll get you started on your next email marketing campaign.