It’s estimated that 74% of all Internet traffic in 2017 will be video. So, is video the future of content marketing? YouTube receives more than one million unique visitors every month, which is more than any other channel apart from Facebook. Many would agree that video content is easier to digest as opposed to written content. For any social media campaign and SEO exercise, video is easily becoming one of best tools in the kit.
While video content can take a little more time, effort, and technical expertise compared to written content, in an age of information overload, it is naturally engaging. Not only that, as with any form of content marketing, shareability is one of the primary goals. Video content is easily and commonly shared across platforms. An increase in shares results in greater brand exposure, domain authority, and search engine ranks.
YouTube is no longer the only social platform making good use of videos. There’s also Vine, which is short-form video sharing service where users can share six-second-long looping video clips. More recently, Facebook Live launched. Users are able to play live videos that will show up on their timeline as well as their friends’ news feeds, so they can watch them as they’re filming. Viewers can comment on a live video as the user can respond while filming. This video content feature has become an extremely popular way to market businesses and increase engagement through Facebook. Now, people all around the world are posting 75% more videos to Facebook than they did a year ago.
To answer the original question if video content is rendering written content obsolete, it’s hard to say. In many cases, video content is more engaging and caters more to those who are on the go, however, written content is still effective and will continue to be despite the rise in video content platforms and features. The visual experience video offers is stimulating and attracts consumers, but often times, written content is the best way to get a point across, whether it be a blog or a social media post. With written content, you can embed links throughout, directing readers to different pages on your website.
The Millennium Marketing Solutions team has utilized Facebook Live for clients as well as launched YouTube videos in partnership with Google, showcasing what our clients have to offer.
Want to launch a video content campaign, but aren’t sure where to start? Contact our experts today!