*Updated January 2022*
As companies continue to adapt to the realities of doing business during an ever-changing global pandemic, new strategies for quickly communicating updates with your clients and employees are essential. Here are some helpful tips and tactics for the timely sharing of essential updates, like new hours, policy changes, and even good news about your company through press releases, social media, and on internal platforms.
USE SOCIAL MEDIA & GOOGLE MY BUSINESS
In addition to updating your social media profiles, be sure to update your business hours and post essential updates on your Google My Business profile. Use a social media management tool like SproutSocial or Hootsuite to simultaneously post updates on all platforms at once. Frequently update your “about us” section with your most up-to-date opening and visiting guidelines. Use pinned posts to keep important information visible on your page.
UPDATE YOUR WEBSITE
Update your website with current operating hours, procedures, and other relevant information. Consider using a pop-up notification to place this essential information front and center for your customers without requiring a website redesign or impacting user experience.
SOLUTION SHARE: Millennium has developed a modern pop-up notification that can quickly and affordably be added to most websites. The notification mirrors the branding and design of your site. Contact us and ask about our Pop-Up Notification for Websites or click here to get started.
Use signage and floor decals to communicate. This not only helps show customers and employees you care, but provides guidance to make the workplace safer. Consider floor decals to keep six feet of distance, handwashing guides, and signage advising mask policies.
REVIEW YOUR PPE
Personal protective equipment, commonly referred to as “PPE”, is equipment worn to minimize exposure to hazards that cause serious workplace injuries and illnesses. While COVID-19 is bringing this concept to the forefront for many businesses, many industries already require PPE to protect against injuries and illnesses from chemical, radiological, physical, electrical, mechanical, or other workplace hazards.
ESSENTIAL PPE FOR EVERY BUSINESS INCLUDE:
- Plexiglass Dividers
- Hand Sanitizing Stations
Regional requirements and CDC recommendations change quickly, consider keeping a supply on hand to avoid the last-minute scramble among an already strained supply chain.
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Millennium Marketing Solutions masters all things marketing. From website design & development, media buys, digital marketing, brand guides & strategy, logo & graphic design, printing & fulfillment to promotional materials for tradeshows and even custom online stores. Learn more about our full scope of work or request a consultation with our experts today.