Page Experience, Brand Messaging AND More — Digital Digest, November 2020

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It’s tough to keep up with everything important in 2020, isn’t it? At Millennium, we’ve made it our mission to make sure that at the very least, you’re up-to-date on the latest digital marketing opportunities, tools, and updates to keep your business thriving in one of the toughest years. Read on to learn the most important updates for the month of November!

What You Should Know — November 2020

Page Experience Will Be More Important Than Ever Come May 2021

With Google’s next update, your website’s page experience will affect how high or low your website ranks on the search engine results page. The search engine giant recently confirmed that the Google Page Experience update will launch next May, meaning that you have about six months to make sure your website is providing the best experience for visitors. Also, Google plans on testing a visual indicator that highlights pages with great page experience, which may be the perfect opportunity to stand out from your competitors.
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Page Experience Will Be More Important Than Ever Come May 2021

With Google’s next update, your website’s page experience will affect how high or low your website ranks on the search engine results page. The search engine giant recently confirmed that the Google Page Experience update will launch next May, meaning that you have about six months to make sure your website is providing the best experience for visitors. Also, Google plans on testing a visual indicator that highlights pages with great page experience, which may be the perfect opportunity to stand out from your competitors.
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SEO Tactics That Might Get You Penalized

By now, you know that SEO is about user experience (see the article above) instead of tricking machines. It makes sense, then, that many of the tactics made to trick machines are now terrible for your ranking. Tactics like keyword stuffing, choosing irrelevant keywords, and more are now A Very Bad Thing, and they can hurt your website when you may need traffic most. Check out the article at the link to learn which SEO tactics might be hurting your business.
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Before You Change Your Brand Messaging…

2020 has been an incredibly heavy year, and it’s not quite over yet. There are more challenges yet to come, and how your brand chooses to face them (and *if* they choose to face them) is important. Before you change your brand messaging in response to a challenge, take a step back and think about what you’re trying to do. For example, pandemic-related ads were easier to remember at the start of the year, but they didn’t necessarily improve favorability or sales. Check the link below to learn 3 key considerations for your brand messaging in moments of discord.
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Ads + Emails = Better Results

How you get your message to customers is just as important as the message itself. You can increase the chances that people buy from your company by reaching out to them in multiple ways. A test conducted by AdRoll shows that people who saw their emails AND their advertisements were twice as likely to convert. Today, people use the internet in a variety of different ways. Meeting consumers where they are (without being annoying) can have massive payoffs for your brand.
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