As people change, adopt new tools for work and entertainment, and adjust to their lives, your marketing must change to meet them. Keeping up with every tool, trend, and opportunity is a lot to do while running a small business, especially in 2020. The Millennium Digital Digest is designed to keep you up-to-date on the latest tools & trends, help you meet your customers where they are, and put you ahead of the competition.
What You Should Know — September 2020
Google Busts SEO Myths
We’ve covered some SEO myths in the past, but this article makes a nice roundup. Google experts get together and answer some of your most pressing questions about word count, how much content you need, whether underperforming content affects your rankings and more. In the end, though, the answer is pretty much the same for creating futureproof content for SEO: make sure you’re writing content that makes sense and satisfies user intent!
What You Could Be Doing Wrong on Social Media
At this point, almost every business is on some form of social media, for better or worse. While it’s great to interact with customers in the places that they are, some businesses treat social media as extended ad space, a strategy that’s often less than effective. When social media is used correctly, you can build your brand, get important feedback, and build deeper relationships with your customers. Learn how to avoid 15 of the common mistakes businesses make on social media!
Understanding How People Decide What to Buy
A healthy understanding of consumer psychology is good for any business owner, especially in figuring out why they search, why they buy, and ultimately why they come back. This article explains why people buy, and it turns out that there are roughly 6 reasons, including authority bias, scarcity bias, and the power of free. When put to the test, researchers found that even a fictional brand could win shopper preference away from an established favorite when “supercharged” with some or all of those six reasons.
Google Ads to Limit Search Terms Reporting
Search terms reporting in Google Ads lets you see exactly what people type in search to find your ads. For example, let’s say you’re using the keyword “mustard” in your ads, and someone types in “top sale heiniz condiment,” you’ll see that — misspellings and all. So it’s probably not surprising that Google wants to limit this feature for the sake of privacy. Google still plans to enable reporting for terms that are searched often, so while it’s a small hit to campaign management, it does represent a ton of benefits for privacy.
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