How to Generate Quality Leads from Social Media

social-500x500Believe it or not, if used effectively, you can generate leads and drive sales through social platforms.

There are countless benefits of social media marketing, such as increased brand recognition, improved brand loyalty, better search rankings, and richer customer experiences to name a few. However, you may not know where to start, which is why Millennium’s social media marketing experts have outlined several tactics for generating leads from social media.

Social media advertisements

A guaranteed way to generate worthwhile leads is through social media advertisements, which allow you to target a specific audience based on their location, age, interests, etc.

Whether your goal is to increase your Facebook page “likes” or send people from social media to your website, people spend a significant amount of time sifting through social media platforms daily, so what better place to market your business and gain new followers who are likely to be interested in what your company has to offer?

You can even boost your social media posts on Facebook and Instagram, which is an inexpensive way to more exposure for your content. The option to boost your post can be found on the post itself, where the number of people it can reach depends on the amount you’re willing to pay and how long you want the boosted post to run. New or existing posts can be boosted.

Send social media users to your blogs

Driving traffic to your blog is an ideal way to direct people to your website.

You might be wondering how exactly to get people to your blog. Social media is an excellent solution. Provide viewers with a catchy line or ask them a question pertaining to your blog and include the link to it in a social media post.

It’s important to include a visual element in your social media post, such as an image, video, or GIF. This draws more attention than a text-only post. It also never hurts to include a relevant hashtag, which will attract an audience beyond your followers, especially if it’s a trending topic.

This isn’t just a tactic practiced on Facebook. You can share your blogs across Twitter, Instagram, LinkedIn, and Pinterest. With Twitter, it’s important to keep your content short, sweet, and to the point with relevant hashtags. Instagram calls for an eye-catching image with the link to your blog. A clever way to promote your blog on Pinterest is by creating an infographic and including it in your post.

Another helpful tip is to include social media buttons, directing visitors to your social media pages on your blog posts.

Run competitions

Contests are a fun and easy way to engage users, as they promote friendly competition while offering the possibility of a free reward. The Millennium team is no stranger to hosting social media contests for clients, such as Facebook photo contests.

Here are some of the many benefits of running a social media contest for your business:

  • Build community
  • Incentivize people to follow
  • Build awareness
  • Increase subscribers
  • Increase sales
  • Increase engagement

Marketing online is only becoming more competitive, so it’s important to take advantage of every tool you can. With our help, you can generate quality leads from social media platforms. Contact our social media experts at social@mm4solutions.com or 301.725.8000.

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