It’s Time to Evaluate Your Print Marketing!

As the year draws to a close, it’s the perfect time to evaluate your print marketing. Although it is often easy to overlook your print collateral, it’s important to take some time and make sure that all of your materials are up to date. Use our helpful print evaluation checklist as you go over your stationery, brochures, sell sheets, and other print materials to make sure that everything is up-to-date and looking great!

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✔ Is your contact information correct?
One of the most important pieces of information on your print collateral is your contact information. Your clients and leads must be able to get in touch with you, so take a moment to evaluate all of your print materials to ensure that your address and phone numbers are correct. Has your office moved recently? Did you open a new location? Have any phone numbers or fax numbers been changed or added? It’s also important that your employees check and update their business cards. Has anyone been promoted or changed titles? Have any of their cell numbers or email addresses changed? If needed, take the time to make these updates now so that you can start the year off on the right foot!

✔ Is your website listed?
It can be extremely beneficial to list your website and social pages on your print collateral so that your customers know where they can find you online. Make sure that your web address is included on all print pieces, including your letterhead, business cards, brochures, and one-pagers. Many companies also choose to include social media icons or addresses to showcase an additional online presence. Do you have a very active Facebook page? Is your community very engaged on Twitter? Consider the strength of your social media presence and add icons or web addresses to give customers an additional opportunity to connect with your company.

✔ Is the design clean and modern?
As trends change, many brochures and designs can begin to look outdated. Take some time to objectively evaluate the overall designs and imagery in your pieces and determine if they look current. Evaluate each piece’s colors and themes to make sure that they don’t look out-of-date. Have you modified your logo or rebranded? Have you recently redone your website? If so, you may want to update your print collateral to match your new site design and create a cohesive overall look.

✔ Are your images recent?
Old photos and images are one of the most obvious giveaways that your print collateral hasn’t been updated in recent years. Take a moment to thoroughly look over the images included in all of your print marketing to ensure that your photos are current. Have you recently renovated the interior or exterior of your office? If so, make sure that the new look is reflected in any photos of your location. Also check that any skyline and landmark photos are up-to-date. Do any of your pieces include of people? Make sure that the individuals pictured are wearing modern clothing and hairstyles, even if you’ve used stock images. If you have any employee photos, be sure that previous employees are not pictured and that all current employees are.

✔ Have your services or products changed?
Probably the most important aspect of your print marketing is the actual content. As industries change, we adapt our products and services to remain competitive. Have you added or removed any products or services since your print pieces were created? Have any of your products or services been changed or updated? Read through your brochures and sell sheets thoroughly to make sure that your print pieces reflect the most recent advancements and innovations at your company.

Follow this simple checklist as you evaluate your print marketing and ensure that your clients and potential customers have the most current information. If you find that your materials are in need of an update, be sure to call our expert graphic designers and print specialists for a fresh design for 2015!

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