The wait is over — football season is finally here! Fantasy football leagues and tailgates are booting up again. Fans are filling stadiums with beer and hotdogs in hand, cheering for their team. With football’s popularity showing no signs of slowing down (NFL viewership rose to an average of 15.8 million viewers per game in 2018), don’t let your business sit on the sidelines. Capture new fans of your own and score brand exposure, social engagement, and more.
Tailgates can be almost as important as the game itself. Everyone feels like a winner at a tailgating event and, with an average spend of $196 on a tailgate party, there’s a lot of opportunities for branded promo items. Lawn chairs, cornhole sets, coolers, and koozies are among the top items.
The NFL’s policy on bags in the stadium allows attendees to bring a small bag (about the size of one’s hand) or a clear bag. The allowance of an all-clear bag has been a game changer as a small purse just doesn’t cut it sometimes. Clear bags are a clever promo item that your clients & customers will talk about and love.
Beyond branded promotional items, there’s opportunity for businesses to ride the wave of fan engagement by incorporating game day into their social media. You don’t have to turn your account into Sports Center, but little moments like team jersey day are a great way to showcase your personality and work culture. Add some fun with polls like who will win the game, best tailgate food, or name an employee MVP of the week.
If your brand needs advice for creative promotional product ideas, engaging campaigns, or help executing a marketing campaign, get in touch with the Millennium Marketing Solutions team.