New Google Updates Affect Local Search and Secure Sites

Some recent Google updates have had a positive effect on local search results and rankings for secure sites. Keep reading to learn more about these updates and how they could impact you.

Google ‘Pigeon’ Update Effects Local Search Results
Google’s latest update, nicknamed ‘Pigeon,’ gives preference to local businesses, benefitting small businesses with a brick-and-mortar presence. This new algorithm includes more traditional web ranking signals for local search and is designed to provide more accurate local results in both Google Maps and Google web search. For example, searching for “pizza restaurant in Baltimore,” might have originally yielded options like Domino’s and Pizza Hut first, but with Pigeon, local restaurants will be more prominent. Additionally, local directory sites such as Yelp, TripAdvisor, and OpenTable will receive better visibility in search results.

Ranking Boost for Secure Sites
In order to create a safer web and encourage website owners to switch to HTTPS, Google has also updated its ranking algorithm to benefit secure sites. This change gives secure websites a small boost at this time, but carries less weight than other signals like high quality site content. Based on Google’s tests over the past several months, the change has showed positive results in relevancy and search ranking. The ranking signal is on a per-URL basis, meaning that if some parts of your site are HTTPS and others are not, only the secure areas will receive a boost. Learn more about this update on the Google Webmaster Blog.

The world of search marketing is constantly changing, so it’s important to stay up-to-date on the latest changes and information. To learn more about these updates or search engine optimization in general, contact our skilled search marketing team.