As technology continues to expand and change, digital marketing has become increasing popular. With the rising popularity of tactics like email marketing, social media, and search marketing, it might seem like print marketing has fallen by the wayside, but, to the contrary, print marketing is thriving. New printing technologies have made the process faster, more cost efficient, and more unique than ever before. Keep reading to learn more about the ways that you can modernize your print marketing efforts!
Stand Out from the Crowd
Most people check their email constantly throughout the day, but will only check their mailbox once. Research shows that the average email user receives at least 15 commercial emails per day in addition to personal and business emails. More than likely, these same users received fewer pieces of regular mail. Interesting or unusual direct mail pieces can really make your company stand out from the crowd. With fewer businesses using direct mail for their marketing campaigns, a well-designed and well-executed print piece can make a big impression. According to research by the United States Postal Service, 79% of households either read or scan the advertising mail they receive, and a separate study shows that 65% of recipients have made a purchase or engaged with the sender through a different marketing channel.
Personalize Your Pieces
Variable printing is not a new process, but new printing technologies, like our state-of-the-art iGen® printer, have drastically lowered costs and increased efficiency. With digital printing, you can customize anything from postcards, mailers, flyers, calendars, and websites. Our unique personalized layouts allow you to add a recipient’s name within text and images, producing a personalized piece that will create a memorable experience for your customer. You can also include a Personalized URL (PURL) or individual coupon code for a truly customized experience.
Create Something Tangible
Simply put, a print piece is something tangible. While it’s easy to scroll past a social media post, delete an email without reading it, or click through a pop-up ad, a physical piece of mail is more likely to be opened and read. The tangibility of print ads greatly increases their staying power, especially with personalized pieces. Recipients will save coupons, stick invitations on their refrigerators, hang calendars on their walls, and keep magazines for months or even years. One of the best options for maximum staying power is a personalized calendar. Add your customer’s name, helpful coupons, and your company’s logo on each page, and your clients will have a continuous reminder of your company throughout the year.
Connect Print and Digital
Use your print marketing to increase the success of an overall campaign by connecting your print and digital efforts. Encourage print recipients to continue the conversation by engaging with you in other ways. Include web or social media calls-to-action, such as “Like us on Facebook,” or “Visit our website” on each print item, and use QR codes and other technology to send customers directly to your site, a specialized landing page, a social media profile, a contest, or other rich content. QR technology even makes business cards mobile-friendly with the addition of a vCard that automatically adds your contact information to the recipient’s contact list, saving them the trouble of typing in your information.
Save Time and Money
In the end, marketing is really all about reaching the right customer with the right message at the right time in order to produce a sale. With a targeted approach, your print marketing can make a big impression on existing customers and potential prospects alike. Solutions like direct mail are cost-effective and yield high conversion rates, leading to effective campaigns overall. As reported by the Direct Marketing Association, 65% of consumers made a purchase as the result of direct mail. Print marketing and direct mail allow you to reach a large audience at a relatively low cost, increasing reach, effectiveness, and conversions.
Interested in learning more about print marketing, digital printing, and direct mail? Millennium offers a wide variety of print solutions for every budget, including digital and offset printing and managed print services. With our in-house designers, copywriters, printing, and mail services, the process is streamlined and much more efficient, saving you both time and money. With high conversion rates, direct mail can be a very cost-effective method for increasing sales. Contact us today for more information!