This month, the Millennium team completed and launched a brand new website for Polinger Shannon & Luchs (Polinger). The main goal for the new site was to showcase the various Polinger properties based on their geographic location in order to target potential residents via organic and paid search results. The PSL Apartments site is focused on the Washington, D.C. metro area, emphasizing the fantastic lifestyles in and around D.C.
The Millennium and Polinger teams collaborated closely throughout the process, from initial concept through execution and launch. The project reached across several of our service areas and involved a variety of Millennium team members from the very beginning. Our skilled digital marketing, web design, and search marketing teams all played vital roles in the completion of the site.
To start, our skilled digital strategists worked with the client to determine the goals for the new site and the best approach for the project. Our web design and development team took it from there, designing and building a responsive site that matched the client’s vision and could be viewed perfectly on a variety of screen sizes. The digital marketing team contributed by creating rich, engaging content that was also optimized for search engines.
The site features a clean, bold design that is easy to navigate. The home page displays featured properties with links to each property’s website. The locations section allows users to browse properties based on a specific city or point of interest. The site also incorporates a blog to provide beneficial information for potential residents and increase SEO efforts. The blog will focus on local events and areas of interest, along with property specific activities and happenings.
Overall, the project was a great success and is an excellent example of Millennium’s 360° marketing approach. Our wide range of solutions allows us to complete projects, like the PSL Apartments site, entirely in house. Our focus on collaboration allows us to work across teams in order to complete projects efficiently and successfully. Learn more about our wide range of marketing solutions or contact us today!