PPE Protects Employees & Customers. PPM Communicates Your Commitment.
As companies continue to adjust to the new realities of doing business during the era of COVID-19, new strategies for reopening or staying open with restrictions are needed. With states and local municipalities contemplating plans to open their economies back up, businesses have turned their attention to ways to structure and/or stagger a safe return to work.
Two essential ingredients in any successful reopening strategy are PPE (Personal Protective Equipment) and PPM (Proactive Protective Messaging). PPE protects your customers and employees, while PPM communicates your policies and commitment, and helps shape the work environment for maximum safety.
What is PPM? Proactive Protective Messaging
A crisis of any kind can threaten your organization’s image. COVID-19 is a crisis unlike anything we’ve experienced, and many businesses are caught off guard with communicating. Even those organizations that have taken steps to protect employees and customers may fall short if they fail to effectively communicate those steps.
Showing your customers and employees that you care about their safety and have taken steps to protect them is not just the right thing to do, but a smart business move as well. Consumers respond positively to brands and organizations that communicate their safety measures effectively.
Proactive Protective Messaging or PPM is how companies communicate their policies, internally and externally. This includes both digital communication channels like social media and physical signage within the workplace, designed to increase safety.
Keys to Successful Proactive Protective Messaging:
Use social media, including pinned posts, to reach your customers where they are. Facebook and Instagram have seen a 40% increase in usage due to COVID-19, with views for Instagram Live and Facebook Live doubling.
Update your website with policies, operating procedures, hours, and other essential information. Consider using a pop-up notification to place this essential information front and center for your customers without requiring a website redesign or impacting user experience.
Millennium has developed a modern pop-up notification that can quickly and affordably be added to most websites. The notification mirrors the design of your site.
Contact us and ask about our Pop-Up Notification for Websites or click here to get started
Use signage and floor decals to communicate. This not only helps show customers and employees you care, but provides guidance to make the workplace safer. Consider floor decals to keep six-feet of distance, handwashing guides, and signage advising on mask use.
What is PPE? Personal Protective Equipment
Personal protective equipment, commonly referred to as “PPE”, is equipment worn to minimize exposure to hazards that cause serious workplace injuries and illnesses. While COVID-19 is bringing this concept to the forefront for many businesses, many industries already require PPE to protect against injuries and illnesses from chemical, radiological, physical, electrical, mechanical, or other workplace hazards.
Essential PPE for Every Business Include:
- Face Shields
- Sneeze Guards
- Hand Sanitizing Stations