Search and Social: What’s the Connection?

Did you know social media activity affects search engine rankings in several ways?

Since social media relies on quality content and a strong brand presence, the efforts you spend on search engine optimization (SEO) can improve your social media reach twofold. As our SEO and social media experts know, your social media presence can greatly increase your search rankings.

Millennium’s digital marketing team has come up with the top 3 social media practices that may boost your SEO initiatives:

  1. New Followers

Believe it or not, but the total number of followers and connections your social media platforms contain does in fact have an influence on your rankings.

For example, a company with 100 Twitter followers won’t receive the same kind of ranking boost a mega-corporation with a million followers. However, it’s important to keep in mind that Google can detect the quality of your followers, meaning that buying followers won’t help.

The more fans and followers you have for your social media presence, the better reach you’ll have. A great way to gain new followers organically is to post regularly with relevant and popular hashtags. Be sure to promote your social media everywhere you can, such as your website and email signature. It’s good to also add social sharing buttons to all of your content. Determine what social media platforms your target audience is active on.

  1. Encourage External Inbound Links

Social media influences SEO by encouraging more external sites to link to your content. The more social media platforms you’re present and active on, the more pages where your content and website can be found.

The more diverse external links you have, the more authority you’ll gain with Google. That’s why it’s important to share high-quality content with relevant hashtags.

  1. Increase Brand Awareness

Increasing your reputation on social media through increased engagement and quality content will in turn lead to an increase with your online brand presence.

An increase in brand presence will lead to more branded searches on Google, and the more branded searches your brand receives, the higher it’s likely to rank for non-branded keywords.

In the below example, you can see after searching The Swift Petworth, an apartment community in Washington, DC, one of the top links that appears in the search results is a link to their Facebook page.

Our digital marketing team is compiled of experts in SEO, and Social Media Marketing (SMM). We ensure that our client’s are reaching their customers effectively through the technology and media that appeal to them.

We understand how each area of digital marketing are linked together. In this case, how having an active social media presence boosts your SEO efforts. The more content you have spread across channels, the better.

Whether you want to build a social community, increase your organic search traffic, or reach customers with direct messaging, our team is fully equipped to create a custom solution for you. Contact us today!