Snapchat, launched in 2011, is a photo- and video-sharing app that’s all the rage with millennials and Gen Z. The app allows users to take pictures, record 10-second long videos, add a text or drawing, and then send them to a list of contacts. The images also “disappear” after 10 seconds, but here’s the catch; users are able to take a screenshot with their smartphone and save the image or video in picture form. Users create a Snapchat Story, which encompasses multiple Snaps in one day to create a narrative. However, recipients can view a Story an unlimited amount of times in just 24 hours, and then they’re “gone.”
You may be wondering how this app can be utilized for marketing purposes. Well, other than the fact that the majority of the users are young people, Snapchat allows businesses to provide access to live events. It can be used to creatively showcase product launches, trade shows, or special events. Considering the fact that the Snap will disappear after a short period of time, this unique way of interacting with your audience gets them excited and wondering about your business after a quick sneak peek.
Using Snapchat as one of your social media marketing tools also allows you to deliver private content to your audience, creating a closer relationship with them. You may want to share a quick surprise with your audience, which wouldn’t leave the same effect or they might not receive on other social platforms. This makes consumers feel included and more connected to businesses. Not only that, but Snapchat is a great app for hosting a contest or offering giveaways and promotions. For example, you could offer promo codes or discounts to the followers who watch your entire Snapchat Story. You could also ask them to take a Snap while holding or using your product.
By updating your audience or offering them behind-the-scene footage, you’re therefore building a more trusted bond with them. Not only are they able to connect with you on the newest and most popular social media app, but as your Snaps are being sent directly to their phones, they’re able to see them right away and are more likely to remember them and engage with you.
If you’re looking to expand your social media presence, contact our Millennium Marketing Solutions’ team of experts in social media marketing at firstname.lastname@example.org or 301.725.8000.