Does a responsive web design increase the chances of a website succeeding within search engines results pages (SERPs)?
The answer is YES!
Go Responsive or Go Home
Google not only strongly recommends having a responsive web design, but they also “favor” mobile-friendly sites when presenting results for searches made on a mobile device.
On April 21, 2015, Google released a significant mobile-friendly ranking algorithm known as Mobilegeddon that was designed to give a boost to mobile-friendly pages in Google’s mobile search results.
One website, one URL
From an SEO perspective, one of the main challenges of having a separate mobile website is that you will need to build the authority of this site from scratch, and most separate mobile sites don’t rank well in search engines.
Redesigning your website as responsive will allow you to maintain your backlinks and focus your SEO and content creation efforts one single site, meaning that all of your links will be directed to one domain as opposed to one mobile website and one desktop.
Enhanced user experience
A responsive website makes it user-friendly and easy for visitors to find, absorb, and pass on the content provided.
Responsive design helps modern websites appeal to users who are likely to surf the web using a mobile or tablet device, but who still expect their desktop experience to be hassle free. Going responsive is the best possible way to enhance a user’s experience when visiting on a variety of devices.
Below is an example of what a non-mobile friendly and responsive website looks like on a mobile device, where visitors would have to pinch and move their fingers across the screen in order to navigate the non-responsive site, presenting an inconvenience.
You Don’t Have to Experience a High Bounce Rate
Mobile websites can suffer from a high bounce rate if the content they offer is too stripped down, or too unfamiliar next to the content offered on the desktop site. Google will interpret this high bounce rate as a sign that a website isn’t offering relevant content to users, which could result in a drop in rankings.
A responsive web design means that there is no need to compromise on the content you choose to display, ensuring that visitors receive the information they’re looking for no matter what device they’re using.
There are many advantages of responsive design. In terms of SEO, a responsive website is good because any efforts you put on SEO for your desktop version are automatically applicable for mobile as well. You are offering your mobile users an optimized version so you are more likely to rank higher on mobile search, and of course, it’s recommended by Google.
Do you have to pinch the screen when viewing your website on your mobile device? If the answer is yes, then let our award-winning web developers and designers help create your next website! Contact us at 301.725.8000 or firstname.lastname@example.org to discuss your options.