As part of Millennium’s mission to help our clients achieve their business goals through marketing, we’ve created the Millennium Digital Digest, curated by our team of Google certified digital marketing experts to summarize the most important recent digital marketing trends.
What You Should Know — January 2020
January 2020 Core Update Rolling Out on Google
Google is releasing yet another broad core algorithm update for their search engine. As with the last core update, Google doesn’t release specific information on what to expect or optimize for. This means that the same best practices still apply — for example, make sure your content is as relevant and user-friendly as possible. Hit the link to find out additional ways you can address the changes. [Read More]
Google Ads Removes Message Extensions
Starting around February 1, Google Ads will be getting rid of message extensions. Originally rolled out in 2016, message extensions allowed potential customers to send businesses a text directly from search ads. Still, not all is lost! Google Ads still provides a bunch of other extensions that can improve the chances that your ads convert. Call extensions — extensions that let users call your business directly from your search ads — are just one example. [Read More]
Combining Paid Social and Organic Social
Organic social media has long been a powerful tool for businesses who want to engage their audience, increase brand awareness, and contribute to their communities. With the decline of organic reach across social media platforms, it’s tempting for businesses to turn their attention solely towards paid social advertising. However, paid social and organic social create a more powerful experience for attracting, engaging, and converting customers when used together. [Read More]
Google Updates Ads & Organic Search on Desktop
Earlier this month, Google finally brought their updated mobile search experience to desktops. This visual change adds favicons to the search engine results page, ideally making it easier for users to find what they’re looking for in the list of search results. This change makes your favicon even more important, so make sure yours properly represents your site. [Read More]
Check back next month for more on the latest in digital marketing from our team of Google certified experts! If you’re not getting the most out of your digital marketing, contact us to have a free SEO audit performed on your website.
Get the most important recent digital marketing trends in your inbox every month — subscribe here.