YouTube has been steadily gaining popularity since its inception in 2005, and it’s a great way to market your business. If you’re a frequent YouTube visitor, or even if you’re not and you’ve only watched a video or two, you’ve most likely seen an advertisement appear before a video plays. As annoying as they may seem, they have proven to be a highly effective marketing tactic.
While YouTube has over a billion users every day, people are tuning in to watch hundreds of millions of hours of YouTube, generating billions of views. Amazingly enough, YouTube reaches more 18-49 year-olds than any cable network in the country. YouTube garners a wide variety of different types of videos people love to watch, such as vlogs, tutorials, product reviews, tours, comedy skits, unboxing, Q&As, and educational videos surrounding various subjects.
When it comes to the cost of YouTube ads, you have control over your budget, whether you want to spend a lot of money or not. The best part is, you won’t get charged unless someone engages with your ad. For example, if viewers skip your ad, which is an option, before 30 seconds, you don’t pay a cent.
YouTube allows you to target your audience by age, gender, location, interests, and so on. Its built-in analytics allows you to view how your ad performs and make any necessary changes to create the conversions you need.
Here at Millennium, we understand the impact digital marketing has in today’s society, especially with social media and websites like YouTube. While different platforms gain popularity, our team of marketing experts stay up-to-date with the latest trends and the best ways to utilize various opportunities to market businesses. Call us today at 301.725.8000 to start your YouTube campaign!