Christmas in July has a whole new meaning when it comes to corporate gifts this year. While it may seem early to start thinking about your company’s holiday gifts, here’s why we’re encouraging you to start planning now:Continue Reading »
By now, you’ve probably adapted to working from home. You’ve set up the perfect home office. You have your routine down pat, and you might even have stopped wearing pajama pants and started putting on real pants every day. But have you adjusted your sales pitch?
While you’ve adjusted your work habits, you may not have adjusted how you showcase your work and deliver your pitch to prospects and customers — making sure it’s optimized for their new remote work environment.Continue Reading »
One consistent trend sparked by the COVID-19 Pandemic is a huge uptick in the usage of social media. In fact, Facebook and Instagram have seen a 40% increase in usage. Weekly views for Instagram Live and Facebook Live have doubled.
PPE Protects Employees & Customers. PPM Communicates Your Commitment.
As companies continue to adjust to the new realities of doing business during the era of COVID-19, new strategies for reopening or staying open with restrictions are needed. With states and local municipalities contemplating plans to open their economies back up, businesses have turned their attention to ways to structure and/or stagger a safe return to work.
Two essential ingredients in any successful reopening strategy are PPE (Personal Protective Equipment) and PPM (Proactive Protective Messaging). PPE protects your customers and employees, while PPM communicates your policies and commitment, and helps shape the work environment for maximum safety.Continue Reading »
The state of Maryland and its local governments are offering a number of grants to help small businesses weather the challenges brought on by the COVID-19 pandemic. These grants can be used for a number of essential business expenses, from purchases of Personal Protective Equipment to payroll expenses to marketing and communications needs.
Maryland received nearly $2.4 billion from the Coronavirus Relief Fund established through the CARES Act. Part of this allotment was used for each county to set up a COVID-19 relief program in order to assist businesses negatively impacted by the pandemic. Other funds are available through The Maryland Department of Transportation (MDOT) DBE Business Development Reimbursement Program (BDRP).Continue Reading »
With social distancing and protective face covering requirements impacting so many organizations, we’ve assembled some resources to help you set up your space for safety, including downloadable signage, protective clear barriers, and social distancing floor decals.Continue Reading »
Give your team the tools they need during these challenging times, with blank and imprinted personal face masks. Product availability and prices are subject to change due to market conditions, so we recommend placing orders quickly.Continue Reading »
We are living in unprecedented times, with COVID-19 impacting nearly every aspect of life. As marketers, we face the challenge of generating business in these ever-evolving circumstances. The data tells us people are spending more time on the computer, with non-gaming apps seeing a 20% increase over Q1 20201. Websites like Facebook, Netflix, and YouTube are seeing huge spikes in their traffic2, but search traffic is incredibly volatile depending on the industry3.
Knowing how to respond can be tricky, but one of the best things about digital marketing is that it’s fluid. You can change content on your website and advertising, and within minutes the changes can be live. Use this to your advantage. Here are some things that you can do with your digital marketing during COVID-19 or any crisis to ensure your company stays relevant, busy, and positioned for success as the market picks back up.Continue Reading »
Is your company new to working remotely or is your team old pros? It is never a bad time to refresh your cybersecurity practices and provide your team with the resources, tools, and guidance to stay secure.
Be on the lookout for suspicious emails
Be aware of how to spot a phishing email (bad grammar, unknown sender email address, etc.) Don’t click on any links in emails without first verifying the link address.Continue Reading »