Small Business Grants & Programs for COVID-19 Relief

Posted on June 10, 2020June 10, 2020

The state of Maryland and its local governments are offering a number of grants to help small businesses weather the challenges brought on by the COVID-19 pandemic. These grants can be used for a number of essential business expenses, from purchases of Personal Protective Equipment to payroll expenses to marketing and communications needs.

Maryland received nearly $2.4 billion from the Coronavirus Relief Fund established through the CARES Act. Part of this allotment was used for each county to set up a COVID-19 relief program in order to assist businesses negatively impacted by the pandemic. Other funds are available through The Maryland Department of Transportation (MDOT) DBE Business Development Reimbursement Program (BDRP).Continue Reading »

PMA Marketing and Advertising Excellence Award Winners 2019

Posted on December 18, 2019December 19, 2019

The PMA Marketing and Advertising Excellence Awards recognize the outstanding achievements of PMA members in marketing and advertising. A panel of marketing and advertising experts evaluate the entries based on creativity, innovation and advertising and marketing effectiveness.

We’ve highlighted a few award-winning entries from Millennium and our clients. For a complete list of the 2019 winners, visit the PMA website. Continue Reading »

How to Sell Your Brand’s Story

Posted on May 2, 2019June 24, 2019

Brand authenticity matters. Recent surveys show that 90% of Millennials, 85% of Gen Xers, and 80% of Baby Boomers say they value brands that come across as genuine. In an era of influencer marketing, consumers can easily discern stock imagery and exaggerated stories from user-generated content and the truth. Beyond social media, it is crucial to integrate your brand’s story and company culture into all aspects of owned and paid media.

The Many Facets of Marketing: Which Role Is Right For You?

Posted on February 27, 2019September 4, 2019

Have you ever wondered what a career in marketing would be like? There are so many roles and settings within the marketing industry to explore. Whether you are considering it as your first job or for a career change, here is a rundown of things you should know:

Where You Will Work:

Marketing is typically completed in either an in-house or agency setting. In-house means that a company has an internal marketing team who handles all, or most, marketing needs from content creation to implementation. An agency, such as Millennium Marketing Solutions, is a partner that businesses hire to fulfill a variety of marketing needs from strategy and branding to programming and promotional products. Working on an in-house team is a great option for those who want to focus all attention on one brand, whereas an agency setting is ideal for those seeking to work on a multitude of clients in different industries.

How to Build Your Brand With An Integrated Marketing Strategy

Posted on January 3, 2019August 29, 2019

On average, a customer’s journey consists of 19 online touchpoints before converting. Even if you consider your business to be based on word-of-mouth referrals, it’s essential to reach your customer using an arsenal of highly coordinated tactics across an array of touchpoints (or interactions with your brand).

What is the story of your brand?

Building a brand involves conveying your brand’s story. Your story helps create the public’s understanding of your business, services, and unique selling propositions. Why should customers choose you? What problems do you solve for them? Once you have honed in on your brand’s narrative, you can pick which tactics will work best together to tell it.

Graphic Design Myths Debunked

Posted on November 14, 2016November 1, 2018

graphic design myths Graphic design evokes an experience that inspires, informs, and captivates an audience. Professional graphic design will help your company stand out against competitors.

Do you think that graphic design is easy? This is a common misconception, which is why our award-winning designers have debunked some myths surrounding graphic design for you to better understand this essential marketing tool.

Digital Summit 2016 Recap

Posted on October 13, 2016November 1, 2018

Digital Summit 2016 On Tuesday, September 20, Millennium Marketing Solutions’ Directors of Creative and Client Services attended the Digital Summit 2016 at Arena Stage in Washington, DC for a day of inspirational keynote presentations on the latest and greatest in Digital Marketing.

Millennium School of Marketing Recap!

Posted on September 15, 2016August 28, 2019

expo3 Doors opened at 9 a.m. on Wednesday, September 14 for Millennium’s Annual Marketing Expo and Educational Event. Following the theme of the Millennium School of Marketing, the team prepared to conduct interactive classes presenting the latest marketing tips, tricks, and tools to help businesses grow. Everyone’s energy was up as we began getting everything set up the afternoon prior. Factory representatives came flooding through the doors before the expo started, setting up their displays with cool new apparel and promotional products to showcase.
Continue Reading »

Logos Are More Than An Image

Posted on June 23, 2016August 27, 2019

Your logo is one of the most powerful marketing tools to have. It is significant to your business, it helps to brand your company, and if created well, it will attract new customers. When people see a logo that really stands out, they’re more likely to investigate the company, which could potentially lead to a sale. As a company’s major graphical representation, a logo is an essential part of an overall marketing strategy.

Your Summer Survival Kit

Posted on May 31, 2016August 29, 2019

Imagine your clients are hitting the beach to soak up the su beachbag n. What’s a beach day without the essentials, such as your sunscreen, sunglasses, a towel, and a good book? At Millennium Marketing Solutions, we know the marketing tactics to help you stay connected with your customers and keep your business growing.