How to Build Your Brand With An Integrated Marketing Strategy

On average, a customer’s journey consists of 19 online touchpoints before converting. Even if you consider your business to be based on word-of-mouth referrals, it’s essential to reach your customer using an arsenal of highly coordinated tactics across an array of touchpoints (or interactions with your brand).

What is the story of your brand?

Building a brand involves conveying your brand’s story. Your story helps create the public’s understanding of your business, services, and unique selling propositions. Why should customers choose you? What problems do you solve for them? Once you have honed in on your brand’s narrative, you can pick which tactics will work best together to tell it.

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Graphic Design Myths Debunked

graphic design mythsGraphic design evokes an experience that inspires, informs, and captivates an audience. Professional graphic design will help your company stand out against competitors.

Do you think that graphic design is easy? This is a common misconception, which is why our award-winning designers have debunked some myths surrounding graphic design for you to better understand this essential marketing tool.

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Millennium School of Marketing Recap!

expo3Doors opened at 9 a.m. on Wednesday, September 14 for Millennium’s Annual Marketing Expo and Educational Event. Following the theme of the Millennium School of Marketing, the team prepared to conduct interactive classes presenting the latest marketing tips, tricks, and tools to help businesses grow. Everyone’s energy was up as we began getting everything set up the afternoon prior. Factory representatives came flooding through the doors before the expo started, setting up their displays with cool new apparel and promotional products to showcase.
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Logos Are More Than An Image

Your logo is one of the most powerful marketing tools to have. It is significant to your business, it helps to brand your company, and if created well, it will attract new customers. When people see a logo that really stands out, they’re more likely to investigate the company, which could potentially lead to a sale. As a company’s major graphical representation, a logo is an essential part of an overall marketing strategy.

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Your Summer Survival Kit

Imagine your clients are hitting the beach to soak up the subeachbagn. What’s a beach day without the essentials, such as your sunscreen, sunglasses, a towel, and a good book? At Millennium Marketing Solutions, we know the marketing tactics to help you stay connected with your customers and keep your business growing.

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Millennium Design Team Wins American Web Design Awards

In May, Millennium Marketing Solutions won the 2016 American Web Design Awards presented by Graphic Design USA (GDUSA). For more than 50 years, GDUSA has been highly-acclaimed as a business-to-business information source for graphic design professionals. They have sponsored design competitions which represent creative designs for websites and online communications. While only 15% of the 1,150 entries were selected, three of those entries were Millennium projects!

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Put a Little Extra Joy In Your Clients, Employees, And Vendors’ Holiday Season!

The holidays are a great way to thank clients, employees, and vendors for their support. No matter if you are sending a simple card, a trendy electronic gadget, or a gift basket of goodies, it is important that you do it in a way that they will remember you and your business throughout the next year and years to come.

When you brand and customize your holiday card or gift, it keeps your business at the top of your client’s mind and shows them that you are thoughtful and business smart. Below are a few ideas and examples that we have done for clients:

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Millennium’s Expo Through the Eyes of a “Newbie”

Marketing Expo Panel DiscussionWalking in the doors of Millennium Marketing Solutions on Tuesday, October 6, my eyes were wide and my energy was up. Not only was it expo day, it was my FIRST expo day. Being a new employee here at Millennium, I was told to enjoy and experience my first expo, and I sure did; and based on the feedback from those who attended, I wasn’t the only one!

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