Brand authenticity matters. Recent surveys show that 90% of Millennials, 85% of Gen Xers, and 80% of Baby Boomers say they value brands that come across as genuine. In an era of influencer marketing, consumers can easily discern stock imagery and exaggerated stories from user-generated content and the truth. Beyond social media, it is crucial to integrate your brand’s story and company culture into all aspects of owned and paid media.
Have you ever wondered what a career in marketing would be like? There are so many roles and settings within the marketing industry to explore. Whether you are considering it as your first job or for a career change, here is a rundown of things you should know:
Where You Will Work:
Marketing is typically completed in either an in-house or agency setting. In-house means that a company has an internal marketing team who handles all, or most, marketing needs from content creation to implementation. An agency, such as Millennium Marketing Solutions, is a partner that businesses hire to fulfill a variety of marketing needs from strategy and branding to programming and promotional products. Working on an in-house team is a great option for those who want to focus all attention on one brand, whereas an agency setting is ideal for those seeking to work on a multitude of clients in different industries.
On average, a customer’s journey consists of 19 online touchpoints before converting. Even if you consider your business to be based on word-of-mouth referrals, it’s essential to reach your customer using an arsenal of highly coordinated tactics across an array of touchpoints (or interactions with your brand).
What is the story of your brand?
Building a brand involves conveying your brand’s story. Your story helps create the public’s understanding of your business, services, and unique selling propositions. Why should customers choose you? What problems do you solve for them? Once you have honed in on your brand’s narrative, you can pick which tactics will work best together to tell it.
Graphic design evokes an experience that inspires, informs, and captivates an audience. Professional graphic design will help your company stand out against competitors.
Do you think that graphic design is easy? This is a common misconception, which is why our award-winning designers have debunked some myths surrounding graphic design for you to better understand this essential marketing tool.
Doors opened at 9 a.m. on Wednesday, September 14 for Millennium’s Annual Marketing Expo and Educational Event. Following the theme of the Millennium School of Marketing, the team prepared to conduct interactive classes presenting the latest marketing tips, tricks, and tools to help businesses grow. Everyone’s energy was up as we began getting everything set up the afternoon prior. Factory representatives came flooding through the doors before the expo started, setting up their displays with cool new apparel and promotional products to showcase.
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Your logo is one of the most powerful marketing tools to have. It is significant to your business, it helps to brand your company, and if created well, it will attract new customers. When people see a logo that really stands out, they’re more likely to investigate the company, which could potentially lead to a sale. As a company’s major graphical representation, a logo is an essential part of an overall marketing strategy.
Imagine your clients are hitting the beach to soak up the sun. What’s a beach day without the essentials, such as your sunscreen, sunglasses, a towel, and a good book? At Millennium Marketing Solutions, we know the marketing tactics to help you stay connected with your customers and keep your business growing.
In May, Millennium Marketing Solutions won the 2016 American Web Design Awards presented by Graphic Design USA (GDUSA). For more than 50 years, GDUSA has been highly-acclaimed as a business-to-business information source for graphic design professionals. They have sponsored design competitions which represent creative designs for websites and online communications. While only 15% of the 1,150 entries were selected, three of those entries were Millennium projects!