Solution Spotlight: Creating a Sub-Brand Architecture

First impressions last a lifetime. Your company’s logo is the first introduction of your brand to clients, customers, and even the competition. But how do you get a cohesive look when your brand grows and needs separate divisions or locations identified in its logo? How do you tie different elements of your brand neatly together?

This was the challenge facing Waypoints Yacht Charters as they developed new locations across the globe — adding visual identities for each unique location while keeping branding cohesive and consistent, to make that first impression last.

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Solution Spotlight: Custom-Designed Slide Decks

By now, you’ve probably adapted to working from home. You’ve set up the perfect home office. You have your routine down pat, and you might even have stopped wearing pajama pants and started putting on real pants every day. But have you adjusted your sales pitch?

While you’ve adjusted your work habits, you may not have adjusted how you showcase your work and deliver your pitch to prospects and customers — making sure it’s optimized for their new remote work environment.Continue Reading »

30 Marketing Insights That Are As True Today As 30 Years Ago

As Millennium celebrates 30 years in business this year, we’ve reflected all year long on what’s changed in those three decades. With the birth of digital marketing, many of the tactics we now use to communicate with customers look dramatically different than what our first customers in 1990 were using.

But many of the ideas and strategies that are at the core of effective marketing have stood the test of time, and are as important as ever. With that in mind, the team at Millennium brought together 30 marketing insights that remain as true today as they were 30 years ago:Continue Reading »

Small Business Grants & Programs for COVID-19 Relief

Maryland - We're All In This Together

The state of Maryland and its local governments are offering a number of grants to help small businesses weather the challenges brought on by the COVID-19 pandemic. These grants can be used for a number of essential business expenses, from purchases of Personal Protective Equipment to payroll expenses to marketing and communications needs.

Maryland received nearly $2.4 billion from the Coronavirus Relief Fund established through the CARES Act. Part of this allotment was used for each county to set up a COVID-19 relief program in order to assist businesses negatively impacted by the pandemic. Other funds are available through The Maryland Department of Transportation (MDOT) DBE Business Development Reimbursement Program (BDRP).Continue Reading »

PMA Marketing and Advertising Excellence Award Winners 2019

 

The PMA Marketing and Advertising Excellence Awards recognize the outstanding achievements of PMA members in marketing and advertising.  A panel of marketing and advertising experts evaluate the entries based on creativity, innovation and advertising and marketing effectiveness.

We’ve highlighted a few award-winning entries from Millennium and our clients. For a complete list of the 2019 winners, visit the PMA websiteContinue Reading »

How to Sell Your Brand’s Story

Brand authenticity matters. Recent surveys show that 90% of Millennials, 85% of Gen Xers, and 80% of Baby Boomers say they value brands that come across as genuine. In an era of influencer marketing, consumers can easily discern stock imagery and exaggerated stories from user-generated content and the truth. Beyond social media, it is crucial to integrate your brand’s story and company culture into all aspects of owned and paid media.

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The Many Facets of Marketing: Which Role Is Right For You?

Have you ever wondered what a career in marketing would be like? There are so many roles and settings within the marketing industry to explore. Whether you are considering it as your first job or for a career change, here is a rundown of things you should know:

Where You Will Work:

Marketing is typically completed in either an in-house or agency setting. In-house means that a company has an internal marketing team who handles all, or most, marketing needs from content creation to implementation. An agency, such as Millennium Marketing Solutions, is a partner that businesses hire to fulfill a variety of marketing needs from strategy and branding to programming and promotional products. Working on an in-house team is a great option for those who want to focus all attention on one brand, whereas an agency setting is ideal for those seeking to work on a multitude of clients in different industries.

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How to Build Your Brand With An Integrated Marketing Strategy

On average, a customer’s journey consists of 19 online touchpoints before converting. Even if you consider your business to be based on word-of-mouth referrals, it’s essential to reach your customer using an arsenal of highly coordinated tactics across an array of touchpoints (or interactions with your brand).

What is the story of your brand?

Building a brand involves conveying your brand’s story. Your story helps create the public’s understanding of your business, services, and unique selling propositions. Why should customers choose you? What problems do you solve for them? Once you have honed in on your brand’s narrative, you can pick which tactics will work best together to tell it.

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Graphic Design Myths Debunked

graphic design mythsGraphic design evokes an experience that inspires, informs, and captivates an audience. Professional graphic design will help your company stand out against competitors.

Do you think that graphic design is easy? This is a common misconception, which is why our award-winning designers have debunked some myths surrounding graphic design for you to better understand this essential marketing tool.

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