Recent Google Partner Event was a Success!

As a Google Partner, Millennium Marketing Solutions hosts Google-specific educational events throughout the year. On May 2, 2018, in honor of Small Business Week, we hosted a “Google Bites” luncheon for a group of local business owners and marketing professionals. Google’s live webinar covered a range of topics including the power of Google My Business, local citations/listings, and tips on how to connect with today’s consumers.

In case you missed it, here are some of the key takeaways we learned:

  • Today’s consumers are curious – 87% of smartphone owners turn to search first in a moment of need and there has been 80% growth in mobile searches for “best” in the past 2 years.
  • Today’s consumers are demanding – More than 85% growth in mobile searches for “where to buy (product)”.
  • Today’s consumers are impatient – there has been a 3x increase in “open now” searches.

Stay ahead of the game, use Google My Business

This is a powerful, FREE tool from Google that allows you to claim and maintain your digital footprint. Once you claim your listing through a postcard or phone verification you have complete ownership of your citation.

Ownership of a citation requires that you constantly monitor it because Google is always rolling out updates, consumers can leave reviews (which you should always acknowledge whether they are positive or not), and anyone can request changes to it.

When you have a complete Google My Business listing, studies show that the end user is 2.7x more likely to consider your business reputable. Your business is 70% more likely to attract a location visit and 50% more likely to lead to a purchase.

Some of the amazing tools of Google My Business include:

  • Google Posts – Google allows you to create a post that lives on your citation for up to 7 days. These posts help keep your information fresh and can provide business or product updates to the consumer. Millennium utilizes this tool for our clients to post offers, open houses, specials, and more.
  • Videos – Google recently released the ability to share videos on your citation. When sharing videos, it’s important to think about the story you’re trying to tell. Considering front-loading your script and have a plan for your message.
  • Reviews – Nothing is more important on Google My Business than reviews. Reviews give users the ability to share their experience. You can read and reply to these reviews as well as provide useful feedback. By doing this, you create loyal followers.

There is so much more that you can do with your Google My Business listing. If you are ready to claim your listing, let us help you. Our team of digital marketing experts are ready to help. Thank you to those who attended the event, if you couldn’t make it, sign up for our newsletter and stay up-to-date on upcoming events!

You’re Invited — Find Out How Local SEO & Google Can Grow Your Business

Google searches for “near me” have seen a huge increase in the last four years. Which means when someone near your business searches for the products and services you offer, it is essential that your business’s information comes up in the results.

Join us for an exclusive event co-hosted with Google discussing digital marketing and local search, where you will learn:
  • Tips on targeting your local audience
  • How to create a business listing
  • How to get the most from Google My Business
When: Wednesday, May 2, 2018, from 11:30am – 1pm
Where: Millennium Marketing Solutions (Get Directions)
Seating is limited. RSVP to events@mm4solutions.com!

Here’s What You Need to Know About the Changes that Google Has Announced for the New Chrome 68 July Release

Google announced earlier this month that starting in July 2018, users and SEO experts will notice several changes as part of the Chrome 68 release. Starting in July, when browsing the internet using Google search and Chrome, not only will page speed affect mobile search rankings, but more importantly, non-secure (http://) websites will now be labeled as “not secure.” This matters!
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Facebook’s Big Announcement: 3 Tips to Ride the Changes to the Top

Facebook’s recent announcement will impact every business that uses Facebook as part of their marketing and communications efforts. Whether you ride this wave of changes to the top of the News Feed or are banished to No Fan’s Land depends entirely on your strategy.Continue Reading »

Why We Love YouTube Advertising and How You Can Learn to Love It Too!

There are plenty of reasons to love advertising on YouTube, but we’ll start with the obvious: it’s an inexpensive, yet effective way to reach your target audience, and that potential audience is huge! In fact, consumers aged 18-49-years-old regularly watch YouTube in place of broadcast TV or any of the cable networks. Altogether, over a billion hours of YouTube content are watched collectively every single day and there is a very good chance your customers or clients can be targeted on YouTube through advertising.Continue Reading »

10 Ways to Incorporate Social Media into Your Trade Show

With much anticipation, trade show season is fast-approaching! There are many ways to boost your booth traffic and put your business out there before, during, and after the show. Integrating social media into your trade show and event marketing plan is a great way to enhance your business’ presence.

Our social media, promotional product, and trade show experts came together to create a solid list of ways you can incorporate social media into your next trade show.

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Small Business SEO: Your Questions Answered

Search Engine Optimization (SEO) is complicated and competitive. Everyone with a website has the same question: How do I get my content on the first page of the Google search results page so that I can garner the most possible traffic. The answer is not straightforward, and because of the way Google’s algorithm changes it is a moving target. To help you get a better understanding of what search engine marketing is about, here are answers to five of the most common questions we hear.

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Why and How Should I Use Video?

Did you know that YouTube is the world’s second largest search engine? There are one billion hours watched daily, not including the video advertisements, cooking demonstrations, and how-to videos that you see when you scroll through Facebook. By the end of 2017, video will account for 69% of all consumer internet traffic, according to Cisco.

Have you considered adding video to your marketing? If not, you may want to give it another thought. Video is a way to connect with your audience in a busy world where it may be difficult to get your message across. In fact, more people will watch a video before reading text. A video can better demonstrate concepts that are difficult to convey through content or static images.

Our video marketing experts have outlined some useful tips for creating and promoting your video content in the most effective ways possible.

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Don’t Neglect Your Google My Business Listing

Recently, I did a search for an apartment complex in Gaithersburg, Maryland. As Google often does in response to a local search, they presented me with a knowledge graph of the property as part of the search results. Rather than show me a photo of the apartments or the exterior, I was shown an overflowing dumpster with piles of trash, and review snippets like, “They want to be paid on time, but don’t want to provide service on time.” As those snippets can go, I’ve seen worse, but this certainly isn’t a good situation for that property.

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