Social Media Pitfalls, SEO Myths, and More — Digital Digest, September 2020

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As people change, adopt new tools for work and entertainment, and adjust to their lives, your marketing must change to meet them. Keeping up with every tool, trend, and opportunity is a lot to do while running a small business, especially in 2020. The Millennium Digital Digest is designed to keep you up-to-date on the latest tools & trends, help you meet your customers where they are, and put you ahead of the competition.

What You Should Know — September 2020

Google Busts SEO Myths

We’ve covered some SEO myths in the past, but this article makes a nice roundup. Google experts get together and answer some of your most pressing questions about word count, how much content you need, whether underperforming content affects your rankings and more. In the end, though, the answer is pretty much the same for creating futureproof content for SEO: make sure you’re writing content that makes sense and satisfies user intent!Continue Reading »

What’s New In Digital Marketing — August 2020

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The marketing landscape continues to evolve. Almost every week, there are new features, tools, and expectations for small businesses. We’ve created the Millennium Digital Digest to summarize all of the most important digital marketing trends to help your business stay competitive and weather the challenges of 2020 and come out stronger.

What You Should Know — August 2020

New Predictive Capabilities in Google Analytics

In order to help businesses improve their targeting and focus on the right audiences, Google Analytics has added two new predictive metrics called Purchase Probability and Churn Probability. Purchase Probability helps you understand how likely people who visited your site will make a purchase in the next 7 days. Churn Probability predicts the likelihood that active users won’t visit your site in 7 days. Google hopes businesses will use these audiences in tandem with Google Ads in order to drive growth directly.Continue Reading »

What’s New In Digital Marketing — July 2020

Digital Digest Header

The marketing landscape continues to evolve. Almost every week, there are new features, tools, and expectations for small businesses. We’ve created the Millennium Digital Digest to summarize all of the most important digital marketing trends to help your business stay competitive and weather the challenges of 2020 and come out stronger.

What You Should Know — July 2020

Google Now Directing Users Straight to Relevant Section of Webpage

As of last month, Google’s Featured Snippets (the boxes of information at the top of search results when you search for things like questions) will now take you directly to the relevant section of the webpage. Google has been working on this feature for a while, but now that it’s finally implemented, businesses that appear in Featured Snippets may have to rethink their website design. Since visitors will be jumping past any content irrelevant to their search, you may have to come up with new ways to get them to stick around or convert.Continue Reading »

Reopening Safely with PPM & PPE

PPE Protects Employees & Customers. PPM Communicates Your Commitment.

As companies continue to adjust to the new realities of doing business during the era of COVID-19, new strategies for reopening or staying open with restrictions are needed. With states and local municipalities contemplating plans to open their economies back up, businesses have turned their attention to ways to structure and/or stagger a safe return to work.

Two essential ingredients in any successful reopening strategy are PPE (Personal Protective Equipment) and PPM (Proactive Protective Messaging). PPE protects your customers and employees, while PPM communicates your policies and commitment, and helps shape the work environment for maximum safety.Continue Reading »

Small Business Grants & Programs for COVID-19 Relief

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The state of Maryland and its local governments are offering a number of grants to help small businesses weather the challenges brought on by the COVID-19 pandemic. These grants can be used for a number of essential business expenses, from purchases of Personal Protective Equipment to payroll expenses to marketing and communications needs.

Maryland received nearly $2.4 billion from the Coronavirus Relief Fund established through the CARES Act. Part of this allotment was used for each county to set up a COVID-19 relief program in order to assist businesses negatively impacted by the pandemic. Other funds are available through The Maryland Department of Transportation (MDOT) DBE Business Development Reimbursement Program (BDRP).Continue Reading »

Digital Marketing Tips During a Crisis

Digital Digest HeaderWe are living in unprecedented times, with COVID-19 impacting nearly every aspect of life. As marketers, we face the challenge of generating business in these ever-evolving circumstances. The data tells us people are spending more time on the computer, with non-gaming apps seeing a 20% increase over Q1 20201. Websites like Facebook, Netflix, and YouTube are seeing huge spikes in their traffic2, but search traffic is incredibly volatile depending on the industry3.

Knowing how to respond can be tricky, but one of the best things about digital marketing is that it’s fluid. You can change content on your website and advertising, and within minutes the changes can be live. Use this to your advantage. Here are some things that you can do with your digital marketing during COVID-19 or any crisis to ensure your company stays relevant, busy, and positioned for success as the market picks back up.Continue Reading »

Cybersecurity Tips for Working from Home

Is your company new to working remotely or is your team old pros? It is never a bad time to refresh your cybersecurity practices and provide your team with the resources, tools, and guidance to stay secure.

Be on the lookout for suspicious emails

Be aware of how to spot a phishing email (bad grammar, unknown sender email address, etc.) Don’t click on any links in emails without first verifying the link address.Continue Reading »

Event going virtual? Here’s how to keep it real

Trade shows, events, awards ceremonies, and conferences across the country are moving to virtual-only in response to the COVID-19 restrictions. While an in-person and virtual event are different experiences for attendees and planners, many of the aspects of a successful event remain the same.

With that in mind, we’ve put together some tips and ideas to help you keep attendees engaged, provide value-adding experiences, and encourage connections with virtual events.

Use Welcome Kits & Gifts to Keep it Real

There’s no better way to make a virtual event feel more real than to keep remote attendees engaged and connected with a physical welcome kit, delivered to their front door. Millennium can create custom welcome kits, including printed materials (such as event schedules), attendee gifts, and more.Continue Reading »

Using Google My Business To Update Customers On Your Response to COVID-19

Every company is dealing with the COVID-19 pandemic in its own way – remote work, travel restrictions, and other operational changes. For businesses and communities, communication with your employees and customers is more important than ever. You may have updated every marketing channel you can think of, but one channel that often flies under the radar is your Google My Business (GMB) profile.

If your offices are or will be closing or have temporary hours, it’s likely the first place your customers will look is Google. Here are 3 quick steps you can take with your GMB profile to make sure you get the right message out.

Continue Reading »