What You Should Know — January 2020

As part of Millennium’s mission to help our clients achieve their business goals through marketing, we’ve created the Millennium Digital Digest, curated by our team of Google certified digital marketing experts to summarize the most important recent digital marketing trends.

What You Should Know — January 2020


January 2020 Core Update Rolling Out on Google

Google is releasing yet another broad core algorithm update for their search engine. As with the last core update, Google doesn’t release specific information on what to expect or optimize for. This means that the same best practices still apply — for example, make sure your content is as relevant and user-friendly as possible. Hit the link to find out additional ways you can address the changes. [Read More]
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PMA Marketing and Advertising Excellence Award Winners 2019

 

The PMA Marketing and Advertising Excellence Awards recognize the outstanding achievements of PMA members in marketing and advertising.  A panel of marketing and advertising experts evaluate the entries based on creativity, innovation and advertising and marketing effectiveness.

We’ve highlighted a few award-winning entries from Millennium and our clients. For a complete list of the 2019 winners, visit the PMA websiteContinue Reading »

Moving Towards A Faster Web & More — December 2019 Digest

As part of Millennium’s mission to help our clients achieve their business goals through marketing, we’ve created the Millennium Digital Digest, curated by our team of Google certified digital marketing experts to summarize the most important recent digital marketing trends.

What You Should Know — December 2019


Think With Google’s 10 Most Read Articles of 2019

A round-up within a round-up? That’s META! SEO jokes aside, Think With Google’s round-up is incredibly helpful for figuring out what trends or changes resonated with other businesses. The collection of articles include tips for video advertising, brand building, improved marketing results, and much more. Make sure to check this one out if you want to ensure your company outpaces its competition. [Read More]Continue Reading »

The Death of Flash & More — November 2019 Digital Digest

As part of Millennium’s mission to help our clients achieve their business goals through marketing, we’ve created the Millennium Digital Digest, curated by our team of Google certified digital marketing experts to summarize the most important recent digital marketing trends.

What You Should Know — November 2019


More About Google’s Latest Algorithm Update — BERT: Google is Improving 10% of Searches

Last month, we told you about Google’s change to its core search algorithm. We now know it may improve the results for as many as 10% of searches. Continue Reading »

Introducing the Millennium Digital Digest

The marketing landscape is constantly evolving. It can be daunting to keep up with the current digital marketing trends, but it’s a necessity to keep your company competitive. As part of Millennium’s mission to help our clients achieve their business goals through marketing, we’ve created the Millennium Digital Digest. This monthly collection is curated by our team of Google certified digital marketing experts to summarize the most important recent digital marketing trends that you should know about to help your business thrive.

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Google Core Algorithm Update Rolling Out

Google has released a broad core algorithm update, starting September 24 and rolling out over the next few days. Google releases several “core updates” a year, but only announces these updates when they anticipate website rankings to be affected. Wondering how to prepare? Here’s a quick summary of what Google says website owners and digital marketers should know about the updates:Continue Reading »

Crediting Conversions: Using Attribution & the Customer Journey for the Full Picture

ROI is always top of mind — understandably. We want to know where our money is going and what we’re getting in return for it. For many businesses, ROI is measured by lead generation or conversions because it is the easiest metric to tie a literal return to. But how credit is attributed to the source of each conversion can mean all the difference when measuring the success of your campaigns.

So, what does this mean? Well, in layman’s terms, it means conversions don’t necessarily come from one place, action, occurrence, or marketing effort. Conversions are a result of consumers interacting with various stages of what we call the Customer Journey, and attribution is how we connect the dots.Continue Reading »

How to Sell Your Brand’s Story

Brand authenticity matters. Recent surveys show that 90% of Millennials, 85% of Gen Xers, and 80% of Baby Boomers say they value brands that come across as genuine. In an era of influencer marketing, consumers can easily discern stock imagery and exaggerated stories from user-generated content and the truth. Beyond social media, it is crucial to integrate your brand’s story and company culture into all aspects of owned and paid media.

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Join Us For Our “Marketing for Recruitment & Retention” Lunch & Learn April 24

Lunch & Learn at Millennium Marketing Solutions - 4/24/19

If you’re struggling to acquire high-quality candidates and to retain your strongest team members, then this Lunch & Learn is for you! You’re invited to our FREE event focused on Marketing for Recruitment & Retention. Enjoy a complimentary meal while learning how to leverage your digital marketing, social media, website, and creative incentives to recruit top talent and keep your all-stars happy. A factory rep from Polyconcept, a leading promotional products company, will be present to showcase creative ideas for welcome gifts, employee awards, and recruiting items.

Special Guest Speaker: Kelly Mitchell, MS, SPHR, SHRM-SCP

Kelly is the founder of impactHR and is a leading expert in employee acquisition. She will be sharing effective hiring strategies, benefits ideas, and compliance knowledge.

When:

April 24, 2019 at 11:30am-1:30pm

Where:

Millennium Marketing Solutions

RSVP:

Please email lsmith@mm4solutions.com. Seating is limited, don’t hesitate!

How to Write Killer PPC Ads

Digital marketing is a dynamic realm of advertising. Big players like Google are always enhancing their algorithms and releasing updates that can make business owners dizzy trying to keep up. There is a lot of competition online. Chances are someone else offers services and products similar to yours. How are you supposed to stand out from the crowd? The answer – killer pay-per-click (PPC) Google Ads. Here are some tips for improving your click-through-rate (CTR) and increasing conversions:

Write Ads for Your Audience, Not Your Ego

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