Search and Social: What’s the Connection?

Did you know social media activity affects search engine rankings in several ways?

Since social media relies on quality content and a strong brand presence, the efforts you spend on search engine optimization (SEO) can improve your social media reach twofold. As our SEO and social media experts know, your social media presence can greatly increase your search rankings.

Millennium’s digital marketing team has come up with the top 3 social media practices that may boost your SEO initiatives:

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How to Tell a Story

Once upon a time, Snapchat Stories was created and it seemesnapchat storiesd that everyone loved the ability to share a collection of quick photos and videos with their friends on the go.

Everyone decided Stories was the best option to share these photos and videos. These funny and unique Stories are visible by everyone within their friends’ circle, but only for a 24-hour period.

More recently, all the other social platforms decided to copy Snapchat’s Stories, causing them to lose some of the market share. Instagram introduced Instagram Stories, competing with the ever-so-popular Snapchat.

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Google Doubles down on SSL

In Google Doubles down on SSLa post a few months ago, I explained why getting an SSL (Secure Sockets Layer) certificate for your website has grown more important. In short, Google announced they would be giving a ranking boost to websites that utilize an SSL certificate to secure their websites.

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Great Landing Pages = High Conversions

What is a landing page, you may ask?

A landing page is the page a visitor arrives at on your website after clicking an ad found in a search engine results page (SERP). Landing pages display specials or offers all while being tailored to a specific audience. It’s important for them to provide a quality experience that will drive conversions with a targeted message that matches what the visitor is searching for.

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Are There Benefits to Blogging?

It takes timeBenefits to Blogging to write a blog and post it on your website, but blogs are more beneficial to your business than you think. Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy.

So what makes blogging so beneficial?

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Millennium’s Clients Win Big

Grady Management - Millennium's ClientsSome of the Millennium team recently attended the Property Management Association’s Annual Marketing/Advertising Excellence and Leasing Professional Awards Ceremony at the Hyatt Regency in Bethesda, Maryland to cheer on our clients.

The Property Management Association’s mission is to provide members a significant return on their investment of time and resources, exchange knowledge, and offer practical education for the property management industry.

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How to Generate Quality Leads from Social Media

social-500x500 - Generate Quality Leads from Social MediaBelieve it or not, if used effectively, you can generate leads and drive sales through social platforms.

There are countless benefits of social media marketing, such as increased brand recognition, improved brand loyalty, better search rankings, and richer customer experiences to name a few. However, you may not know where to start, which is why Millennium’s social media marketing experts have outlined several tactics for how to generate quality leads from social media.

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