Why We Love YouTube Advertising and How You Can Learn to Love It Too!

There are plenty of reasons to love advertising on YouTube, but we’ll start with the obvious: it’s an inexpensive, yet effective way to reach your target audience, and that potential audience is huge! In fact, consumers aged 18-49-years-old regularly watch YouTube in place of broadcast TV or any of the cable networks. Altogether, over a billion hours of YouTube content are watched collectively every single day and there is a very good chance your customers or clients can be targeted on YouTube through advertising.Continue Reading »

10 Ways to Incorporate Social Media into Your Trade Show

With much anticipation, trade show season is fast-approaching! There are many ways to boost your booth traffic and put your business out there before, during, and after the show. Integrating social media into your trade show and event marketing plan is a great way to enhance your business’ presence.

Our social media, promotional product, and trade show experts came together to create a solid list of ways you can incorporate social media into your next trade show.

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Small Business SEO: Your Questions Answered

Search Engine Optimization (SEO) is complicated and competitive. Everyone with a website has the same question: How do I get my content on the first page of the Google search results page so that I can garner the most possible traffic. The answer is not straightforward, and because of the way Google’s algorithm changes it is a moving target. To help you get a better understanding of what search engine marketing is about, here are answers to five of the most common questions we hear.

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Why and How Should I Use Video?

Did you know that YouTube is the world’s second largest search engine? There are one billion hours watched daily, not including the video advertisements, cooking demonstrations, and how-to videos that you see when you scroll through Facebook. By the end of 2017, video will account for 69% of all consumer internet traffic, according to Cisco.

Have you considered adding video to your marketing? If not, you may want to give it another thought. Video is a way to connect with your audience in a busy world where it may be difficult to get your message across. In fact, more people will watch a video before reading text. A video can better demonstrate concepts that are difficult to convey through content or static images.

Our video marketing experts have outlined some useful tips for creating and promoting your video content in the most effective ways possible.

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Don’t Neglect Your Google My Business Listing

Recently, I did a search for an apartment complex in Gaithersburg, Maryland. As Google often does in response to a local search, they presented me with a knowledge graph of the property as part of the search results. Rather than show me a photo of the apartments or the exterior, I was shown an overflowing dumpster with piles of trash, and review snippets like, “They want to be paid on time, but don’t want to provide service on time.” As those snippets can go, I’ve seen worse, but this certainly isn’t a good situation for that property.

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Top 4 Reasons Why #Hashtags Matter

Hashtags are everywhere, or in case you haven’t made it to the 21st century, it used to be the pound sign. You see this tic-tac-toe board on Facebook, Twitter, Pinterest, Instagram, at events, and even on commercials and movie trailers. You might find yourself wondering, “What’s the deal with these hashtags?” Don’t worry, you’re not alone. It’s no surprise that one of the questions we often hear about social media marketing centers around why hashtags even matter and what purpose do they serve.

Here are the top 4 reasons why you can no longer afford not to use hashtags in your social media marketing initiatives:

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Join Us at Our Google Bites on Video Marketing

Did you know that 80% of your online visitors will watch a video, while only 20% will actually read content?

Join us Wednesday, July 12 from 11:30 am – 1 pm for a Google video marketing seminar on how to grow your business using creative and captivating video!

Improve your ROI and provide your customers with an engaging online experience. As a Google Partner, we are excited to offer you the opportunity to attend this exclusive event.

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