Google Doubles down on SSL

In a post a few months ago, I explained why getting an SSL (Secure Sockets Layer) certificate for your website has grown more important. In short, Google announced they would be giving a ranking boost to websites that utilize an SSL certificate to secure their websites.

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Great Landing Pages = High Conversions

What is a landing page, you may ask?

A landing page is the page a visitor arrives at on your website after clicking an ad found in a search engine results page (SERP). Landing pages display specials or offers all while being tailored to a specific audience. It’s important for them to provide a quality experience that will drive conversions with a targeted message that matches what the visitor is searching for.

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Are There Benefits to Blogging?

It takes time to write a blog and post it on your website, but blogs are more beneficial to your business than you think. Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy.

So what makes blogging so beneficial?

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Millennium’s Clients Win Big

Some of the Millennium team recently attended the Property Management Association’s Annual Marketing/Advertising Excellence and Leasing Professional Awards Ceremony at the Hyatt Regency in Bethesda, Maryland to cheer on our clients.

The Property Management Association’s mission is to provide members a significant return on their investment of time and resources, exchange knowledge, and offer practical education for the property management industry.

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How to Generate Quality Leads from Social Media

social-500x500Believe it or not, if used effectively, you can generate leads and drive sales through social platforms.

There are countless benefits of social media marketing, such as increased brand recognition, improved brand loyalty, better search rankings, and richer customer experiences to name a few. However, you may not know where to start, which is why Millennium’s social media marketing experts have outlined several tactics for generating leads from social media.

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Will “Pop-Up Windows” Affect Your Website’s Google Rankings?

One of Google’s missions is to improve the Internet for everyone. They do this by wielding their immense power over search results by applying dozens of mostly-secret website ranking factors that affect how likely it is for a given domain to be found when someone searches. In the real-world, this translates to “play by Google’s rules or be invisible to searchers on the web.” An effective play because everyone wants their site to be found as often as possible.

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Video: Is It Rendering the Written Word Obsolete?

videoIt’s estimated that 74% of all Internet traffic in 2017 will be video. So, is video the future of content marketing? YouTube receives more than one million unique visitors every month, which is more than any other channel apart from Facebook. Many would agree that video content is easier to digest as opposed to written content. For any social media campaign and SEO exercise, video is easily becoming one of best tools in the kit.Continue Reading »

What Makes an Email Worthy of Opening?

Email marketingemail-graphic-624x624 has come a long way over the past few years. It’s safe to say that most people have an email address; some have even more than one. But is your email getting noticed? While your inbox fills quickly, how do you determine which email is worthy of opening and which should just be trashed? It takes a few key elements to create an email marketing campaign that people won’t overlook.

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Google’s Many Marketing Tools

When is the last time you searched for something online?

Did you know that the average number of Google searches per second is 2.3 million?!

Google is undeniably a huge part of our lives from researching new things to shopping online. Anything you could possibly imagine seems to be available at the click of a mouse or tap of a screen. On top of being the most popular search engine in the world, Google offers a lot of useful tools for marketers in particular to take advantage of for their search engine and social media marketing initiatives.

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