First impressions last a lifetime. Your company’s logo is the first introduction of your brand to clients, customers, and even the competition. But how do you get a cohesive look when your brand grows and needs separate divisions or locations identified in its logo? How do you tie different elements of your brand neatly together?
This was the challenge facing Waypoints Yacht Charters as they developed new locations across the globe — adding visual identities for each unique location while keeping branding cohesive and consistent, to make that first impression last.
As Millennium celebrates 30 years in business this year, we’ve reflected all year long on what’s changed in those three decades. With the birth of digital marketing, many of the tactics we now use to communicate with customers look dramatically different than what our first customers in 1990 were using.