First impressions last a lifetime. Your company’s logo is the first introduction of your brand to clients, customers, and even the competition. But how do you get a cohesive look when your brand grows and needs separate divisions or locations identified in its logo? How do you tie different elements of your brand neatly together?
This was the challenge facing Waypoints Yacht Charters as they developed new locations across the globe — adding visual identities for each unique location while keeping branding cohesive and consistent, to make that first impression last.