Sailing Away From The Competition

Millennium and our client, Atlantic Cruising Yachts, took home a Neptune Award from the Marine Marketers of America for Event Marketing Excellence! To help increase Atlantic Cruising Yachts’ sales, Millennium recommended a new approach to our client’s Open House event— an evening happy hour event specific to their Jeanneau monohull line. The strategy used YouTube influencers, social media, email, and digital marketing to generate buzz that lasted well after the event!Continue Reading »

What’s New In Digital Marketing— Millennium Digital Digest

As part of Millennium’s mission to help our clients achieve their business goals through marketing, we’ve created the Millennium Digital Digest, curated by our team of Google certified digital marketing experts to summarize the most important recent digital marketing trends.

What You Should Know — February 2020


Google to Phase Out Third-Party Cookies

As people get more and more concerned about their online privacy, major web browsers like Safari and Firefox have blocked third-party cookies by default — and Google isn’t far behind. As third-party cookies are responsible for retargeting ads — among other things — Google intends to introduce new technologies in its place. [Read More]
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What You Should Know — January 2020

As part of Millennium’s mission to help our clients achieve their business goals through marketing, we’ve created the Millennium Digital Digest, curated by our team of Google certified digital marketing experts to summarize the most important recent digital marketing trends.

What You Should Know — January 2020


January 2020 Core Update Rolling Out on Google

Google is releasing yet another broad core algorithm update for their search engine. As with the last core update, Google doesn’t release specific information on what to expect or optimize for. This means that the same best practices still apply — for example, make sure your content is as relevant and user-friendly as possible. Hit the link to find out additional ways you can address the changes. [Read More]
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PMA Marketing and Advertising Excellence Award Winners 2019

 

The PMA Marketing and Advertising Excellence Awards recognize the outstanding achievements of PMA members in marketing and advertising.  A panel of marketing and advertising experts evaluate the entries based on creativity, innovation and advertising and marketing effectiveness.

We’ve highlighted a few award-winning entries from Millennium and our clients. For a complete list of the 2019 winners, visit the PMA websiteContinue Reading »

Moving Towards A Faster Web & More — December 2019 Digest

As part of Millennium’s mission to help our clients achieve their business goals through marketing, we’ve created the Millennium Digital Digest, curated by our team of Google certified digital marketing experts to summarize the most important recent digital marketing trends.

What You Should Know — December 2019


Think With Google’s 10 Most Read Articles of 2019

A round-up within a round-up? That’s META! SEO jokes aside, Think With Google’s round-up is incredibly helpful for figuring out what trends or changes resonated with other businesses. The collection of articles include tips for video advertising, brand building, improved marketing results, and much more. Make sure to check this one out if you want to ensure your company outpaces its competition. [Read More]Continue Reading »

The Death of Flash & More — November 2019 Digital Digest

As part of Millennium’s mission to help our clients achieve their business goals through marketing, we’ve created the Millennium Digital Digest, curated by our team of Google certified digital marketing experts to summarize the most important recent digital marketing trends.

What You Should Know — November 2019


More About Google’s Latest Algorithm Update — BERT: Google is Improving 10% of Searches

Last month, we told you about Google’s change to its core search algorithm. We now know it may improve the results for as many as 10% of searches. Continue Reading »

Introducing the Millennium Digital Digest

The marketing landscape is constantly evolving. It can be daunting to keep up with the current digital marketing trends, but it’s a necessity to keep your company competitive. As part of Millennium’s mission to help our clients achieve their business goals through marketing, we’ve created the Millennium Digital Digest. This monthly collection is curated by our team of Google certified digital marketing experts to summarize the most important recent digital marketing trends that you should know about to help your business thrive.

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Google Core Algorithm Update Rolling Out

Google has released a broad core algorithm update, starting September 24 and rolling out over the next few days. Google releases several “core updates” a year, but only announces these updates when they anticipate website rankings to be affected. Wondering how to prepare? Here’s a quick summary of what Google says website owners and digital marketers should know about the updates:Continue Reading »

Crediting Conversions: Using Attribution & the Customer Journey for the Full Picture

ROI is always top of mind — understandably. We want to know where our money is going and what we’re getting in return for it. For many businesses, ROI is measured by lead generation or conversions because it is the easiest metric to tie a literal return to. But how credit is attributed to the source of each conversion can mean all the difference when measuring the success of your campaigns.

So, what does this mean? Well, in layman’s terms, it means conversions don’t necessarily come from one place, action, occurrence, or marketing effort. Conversions are a result of consumers interacting with various stages of what we call the Customer Journey, and attribution is how we connect the dots.Continue Reading »

How to Sell Your Brand’s Story

Brand authenticity matters. Recent surveys show that 90% of Millennials, 85% of Gen Xers, and 80% of Baby Boomers say they value brands that come across as genuine. In an era of influencer marketing, consumers can easily discern stock imagery and exaggerated stories from user-generated content and the truth. Beyond social media, it is crucial to integrate your brand’s story and company culture into all aspects of owned and paid media.

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