Page Experience, Brand Messaging AND More — Digital Digest, November 2020

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It’s tough to keep up with everything important in 2020, isn’t it? At Millennium, we’ve made it our mission to make sure that at the very least, you’re up-to-date on the latest digital marketing opportunities, tools, and updates to keep your business thriving in one of the toughest years. Read on to learn the most important updates for the month of November!

What You Should Know — November 2020

Page Experience Will Be More Important Than Ever Come May 2021

With Google’s next update, your website’s page experience will affect how high or low your website ranks on the search engine results page. The search engine giant recently confirmed that the Google Page Experience update will launch next May, meaning that you have about six months to make sure your website is providing the best experience for visitors. Also, Google plans on testing a visual indicator that highlights pages with great page experience, which may be the perfect opportunity to stand out from your competitors.Continue Reading »

Customer Communication Strategies and More — Digital Digest, October 2020

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As people change, adopt new tools for work and entertainment, and adjust to their lives, your marketing must change to meet them. Keeping up with every tool, trend, and opportunity is a lot to do while running a small business, especially in 2020. The Millennium Digital Digest is designed to keep you up-to-date on the latest tools & trends, help you meet your customers where they are, and put you ahead of the competition.

What You Should Know — October 2020

Don’t Blindly Copy Top Sites

In a competitive niche, it can be tempting to copy what your more successful competitors are doing. Maybe they have a specific page structure or type of content that seems to be the silver bullet behind their success. But before you copy, Google’s John Mueller suggests thinking about the needs of your specific site and users. After all, you won’t know if your competitors are succeeding in spite of their unique tactics. You may end up more successful doing something completely different.Continue Reading »

Social Media Pitfalls, SEO Myths, and More — Digital Digest, September 2020

Digital Digest Header

As people change, adopt new tools for work and entertainment, and adjust to their lives, your marketing must change to meet them. Keeping up with every tool, trend, and opportunity is a lot to do while running a small business, especially in 2020. The Millennium Digital Digest is designed to keep you up-to-date on the latest tools & trends, help you meet your customers where they are, and put you ahead of the competition.

What You Should Know — September 2020

Google Busts SEO Myths

We’ve covered some SEO myths in the past, but this article makes a nice roundup. Google experts get together and answer some of your most pressing questions about word count, how much content you need, whether underperforming content affects your rankings and more. In the end, though, the answer is pretty much the same for creating futureproof content for SEO: make sure you’re writing content that makes sense and satisfies user intent!Continue Reading »

What’s New In Digital Marketing — August 2020

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The marketing landscape continues to evolve. Almost every week, there are new features, tools, and expectations for small businesses. We’ve created the Millennium Digital Digest to summarize all of the most important digital marketing trends to help your business stay competitive and weather the challenges of 2020 and come out stronger.

What You Should Know — August 2020

New Predictive Capabilities in Google Analytics

In order to help businesses improve their targeting and focus on the right audiences, Google Analytics has added two new predictive metrics called Purchase Probability and Churn Probability. Purchase Probability helps you understand how likely people who visited your site will make a purchase in the next 7 days. Churn Probability predicts the likelihood that active users won’t visit your site in 7 days. Google hopes businesses will use these audiences in tandem with Google Ads in order to drive growth directly.Continue Reading »

What’s New In Digital Marketing — July 2020

Digital Digest Header

The marketing landscape continues to evolve. Almost every week, there are new features, tools, and expectations for small businesses. We’ve created the Millennium Digital Digest to summarize all of the most important digital marketing trends to help your business stay competitive and weather the challenges of 2020 and come out stronger.

What You Should Know — July 2020

Google Now Directing Users Straight to Relevant Section of Webpage

As of last month, Google’s Featured Snippets (the boxes of information at the top of search results when you search for things like questions) will now take you directly to the relevant section of the webpage. Google has been working on this feature for a while, but now that it’s finally implemented, businesses that appear in Featured Snippets may have to rethink their website design. Since visitors will be jumping past any content irrelevant to their search, you may have to come up with new ways to get them to stick around or convert.Continue Reading »

Reopening Safely with PPM & PPE

PPE Protects Employees & Customers. PPM Communicates Your Commitment.

As companies continue to adjust to the new realities of doing business during the era of COVID-19, new strategies for reopening or staying open with restrictions are needed. With states and local municipalities contemplating plans to open their economies back up, businesses have turned their attention to ways to structure and/or stagger a safe return to work.

Two essential ingredients in any successful reopening strategy are PPE (Personal Protective Equipment) and PPM (Proactive Protective Messaging). PPE protects your customers and employees, while PPM communicates your policies and commitment, and helps shape the work environment for maximum safety.Continue Reading »

Small Business Grants & Programs for COVID-19 Relief

Maryland - We're All In This Together

The state of Maryland and its local governments are offering a number of grants to help small businesses weather the challenges brought on by the COVID-19 pandemic. These grants can be used for a number of essential business expenses, from purchases of Personal Protective Equipment to payroll expenses to marketing and communications needs.

Maryland received nearly $2.4 billion from the Coronavirus Relief Fund established through the CARES Act. Part of this allotment was used for each county to set up a COVID-19 relief program in order to assist businesses negatively impacted by the pandemic. Other funds are available through The Maryland Department of Transportation (MDOT) DBE Business Development Reimbursement Program (BDRP).Continue Reading »

PMA Marketing and Advertising Excellence Award Winners 2019

 

The PMA Marketing and Advertising Excellence Awards recognize the outstanding achievements of PMA members in marketing and advertising.  A panel of marketing and advertising experts evaluate the entries based on creativity, innovation and advertising and marketing effectiveness.

We’ve highlighted a few award-winning entries from Millennium and our clients. For a complete list of the 2019 winners, visit the PMA websiteContinue Reading »

How to Sell Your Brand’s Story

Brand authenticity matters. Recent surveys show that 90% of Millennials, 85% of Gen Xers, and 80% of Baby Boomers say they value brands that come across as genuine. In an era of influencer marketing, consumers can easily discern stock imagery and exaggerated stories from user-generated content and the truth. Beyond social media, it is crucial to integrate your brand’s story and company culture into all aspects of owned and paid media.

Continue Reading »

Join Us For Our “Marketing for Recruitment & Retention” Lunch & Learn April 24

Lunch & Learn at Millennium Marketing Solutions - 4/24/19

If you’re struggling to acquire high-quality candidates and to retain your strongest team members, then this Lunch & Learn is for you! You’re invited to our FREE event focused on Marketing for Recruitment & Retention. Enjoy a complimentary meal while learning how to leverage your digital marketing, social media, website, and creative incentives to recruit top talent and keep your all-stars happy. A factory rep from Polyconcept, a leading promotional products company, will be present to showcase creative ideas for welcome gifts, employee awards, and recruiting items.

Special Guest Speaker: Kelly Mitchell, MS, SPHR, SHRM-SCP

Kelly is the founder of impactHR and is a leading expert in employee acquisition. She will be sharing effective hiring strategies, benefits ideas, and compliance knowledge.

When:

April 24, 2019 at 11:30am-1:30pm

Where:

Millennium Marketing Solutions

RSVP:

Please email lsmith@mm4solutions.com. Seating is limited, don’t hesitate!