The Many Facets of Marketing: Which Role Is Right For You?

Have you ever wondered what a career in marketing would be like? There are so many roles and settings within the marketing industry to explore. Whether you are considering it as your first job or for a career change, here is a rundown of things you should know:

Where You Will Work:

Marketing is typically completed in either an in-house or agency setting. In-house means that a company has an internal marketing team who handles all, or most, marketing needs from content creation to implementation. An agency, such as Millennium Marketing Solutions, is a partner that businesses hire to fulfill a variety of marketing needs from strategy and branding to programming and promotional products. Working on an in-house team is a great option for those who want to focus all attention on one brand, whereas an agency setting is ideal for those seeking to work on a multitude of clients in different industries.

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How to Build Your Brand With An Integrated Marketing Strategy

On average, a customer’s journey consists of 19 online touchpoints before converting. Even if you consider your business to be based on word-of-mouth referrals, it’s essential to reach your customer using an arsenal of highly coordinated tactics across an array of touchpoints (or interactions with your brand).

What is the story of your brand?

Building a brand involves conveying your brand’s story. Your story helps create the public’s understanding of your business, services, and unique selling propositions. Why should customers choose you? What problems do you solve for them? Once you have honed in on your brand’s narrative, you can pick which tactics will work best together to tell it.

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Best SEO Tactics for 2019

The mission of Google and other search engines is to drive the most relevant search results to the user.  As such, search engine optimization (SEO) is one of the most important digital marketing strategies for 2019. Here are four tips for achieving stellar SEO results in the new year:

1. Useful Content

Your content strategy should be centered upon crafting content that your audience will find informative, helpful, and interesting. Content can be anything from a short industry update to an in-depth blog. Performing keyword research is a crucial step in developing strong content that answers a question people are searching for. Creating “fluff”, or content without significant value can hurt your website’s search ranking.

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Millennium’s Clients Win Big

Grady Management - Millennium's ClientsSome of the Millennium team recently attended the Property Management Association’s Annual Marketing/Advertising Excellence and Leasing Professional Awards Ceremony at the Hyatt Regency in Bethesda, Maryland to cheer on our clients.

The Property Management Association’s mission is to provide members a significant return on their investment of time and resources, exchange knowledge, and offer practical education for the property management industry.

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Millennium School of Marketing Recap!

expo3Doors opened at 9 a.m. on Wednesday, September 14 for Millennium’s Annual Marketing Expo and Educational Event. Following the theme of the Millennium School of Marketing, the team prepared to conduct interactive classes presenting the latest marketing tips, tricks, and tools to help businesses grow. Everyone’s energy was up as we began getting everything set up the afternoon prior. Factory representatives came flooding through the doors before the expo started, setting up their displays with cool new apparel and promotional products to showcase.
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What Does a Responsive Website Look Like?

resss2People seem to always be on the go, which is why mobile devices are often turned to over computers when surfing the web. However, mobile devices are constrained by display size and require a different approach to how content is laid out on screen for optimal user experience (UX).

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Why Are Online Reviews Important?

When was the last time you wrote an online review? Was it positive or negative? Approximately 80% of people trust reviews as much as personal recommendations. However, most people only review a company if the service they received is unsatisfactory. Our team of marketing experts want to change that thought process, which is why we’ve come up with initiatives to help our clients gain positive reviews that will benefit them.

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