Solution Spotlight: Creating a Sub-Brand Architecture

First impressions last a lifetime. Your company’s logo is the first introduction of your brand to clients, customers, and even the competition. But how do you get a cohesive look when your brand grows and needs separate divisions or locations identified in its logo? How do you tie different elements of your brand neatly together?

This was the challenge facing Waypoints Yacht Charters as they developed new locations across the globe — adding visual identities for each unique location while keeping branding cohesive and consistent, to make that first impression last.

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Solution Spotlight: Customized, User-Friendly Chatbots

Your website’s user experience might be excellent for one user, and painful for another, depending on how they prefer to find information. That’s why it’s essential to give users options to let them find answers and make contact the way they prefer.

For many customers, making a phone call is too inconvenient. But they still expect an easy way to ask simple questions, to discuss and discover more about the brands they interact with — without having to browse every page of a website.Continue Reading »

Solution Spotlight: Custom-Designed Slide Decks

By now, you’ve probably adapted to working from home. You’ve set up the perfect home office. You have your routine down pat, and you might even have stopped wearing pajama pants and started putting on real pants every day. But have you adjusted your sales pitch?

While you’ve adjusted your work habits, you may not have adjusted how you showcase your work and deliver your pitch to prospects and customers — making sure it’s optimized for their new remote work environment.Continue Reading »

Alexa, How do I Optimize for Voice Search?

For years, marketers have been preparing businesses for a rising trend in voice searches. It’s now 2021, and gone are the days where being proactive is an option. Voice search continues to gain popularity not only because of the growth of smart speakers and devices but also because the speed to search is much faster. A recent study showed that with voice search you can search 110-150 words per minute, compared to 38-40 by typing[1].Continue Reading »

Page Experience, Brand Messaging AND More — Digital Digest, November 2020

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It’s tough to keep up with everything important in 2020, isn’t it? At Millennium, we’ve made it our mission to make sure that at the very least, you’re up-to-date on the latest digital marketing opportunities, tools, and updates to keep your business thriving in one of the toughest years. Read on to learn the most important updates for the month of November!

What You Should Know — November 2020

Page Experience Will Be More Important Than Ever Come May 2021

With Google’s next update, your website’s page experience will affect how high or low your website ranks on the search engine results page. The search engine giant recently confirmed that the Google Page Experience update will launch next May, meaning that you have about six months to make sure your website is providing the best experience for visitors. Also, Google plans on testing a visual indicator that highlights pages with great page experience, which may be the perfect opportunity to stand out from your competitors.Continue Reading »

Customer Communication Strategies and More — Digital Digest, October 2020

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As people change, adopt new tools for work and entertainment, and adjust to their lives, your marketing must change to meet them. Keeping up with every tool, trend, and opportunity is a lot to do while running a small business, especially in 2020. The Millennium Digital Digest is designed to keep you up-to-date on the latest tools & trends, help you meet your customers where they are, and put you ahead of the competition.

What You Should Know — October 2020

Don’t Blindly Copy Top Sites

In a competitive niche, it can be tempting to copy what your more successful competitors are doing. Maybe they have a specific page structure or type of content that seems to be the silver bullet behind their success. But before you copy, Google’s John Mueller suggests thinking about the needs of your specific site and users. After all, you won’t know if your competitors are succeeding in spite of their unique tactics. You may end up more successful doing something completely different.Continue Reading »

Social Media Pitfalls, SEO Myths, and More — Digital Digest, September 2020

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As people change, adopt new tools for work and entertainment, and adjust to their lives, your marketing must change to meet them. Keeping up with every tool, trend, and opportunity is a lot to do while running a small business, especially in 2020. The Millennium Digital Digest is designed to keep you up-to-date on the latest tools & trends, help you meet your customers where they are, and put you ahead of the competition.

What You Should Know — September 2020

Google Busts SEO Myths

We’ve covered some SEO myths in the past, but this article makes a nice roundup. Google experts get together and answer some of your most pressing questions about word count, how much content you need, whether underperforming content affects your rankings and more. In the end, though, the answer is pretty much the same for creating futureproof content for SEO: make sure you’re writing content that makes sense and satisfies user intent!Continue Reading »

What’s New In Digital Marketing — August 2020

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The marketing landscape continues to evolve. Almost every week, there are new features, tools, and expectations for small businesses. We’ve created the Millennium Digital Digest to summarize all of the most important digital marketing trends to help your business stay competitive and weather the challenges of 2020 and come out stronger.

What You Should Know — August 2020

New Predictive Capabilities in Google Analytics

In order to help businesses improve their targeting and focus on the right audiences, Google Analytics has added two new predictive metrics called Purchase Probability and Churn Probability. Purchase Probability helps you understand how likely people who visited your site will make a purchase in the next 7 days. Churn Probability predicts the likelihood that active users won’t visit your site in 7 days. Google hopes businesses will use these audiences in tandem with Google Ads in order to drive growth directly.Continue Reading »

What’s New In Digital Marketing — July 2020

Digital Digest Header

The marketing landscape continues to evolve. Almost every week, there are new features, tools, and expectations for small businesses. We’ve created the Millennium Digital Digest to summarize all of the most important digital marketing trends to help your business stay competitive and weather the challenges of 2020 and come out stronger.

What You Should Know — July 2020

Google Now Directing Users Straight to Relevant Section of Webpage

As of last month, Google’s Featured Snippets (the boxes of information at the top of search results when you search for things like questions) will now take you directly to the relevant section of the webpage. Google has been working on this feature for a while, but now that it’s finally implemented, businesses that appear in Featured Snippets may have to rethink their website design. Since visitors will be jumping past any content irrelevant to their search, you may have to come up with new ways to get them to stick around or convert.Continue Reading »