Janice Tippett Named to the 2019 Maryland’s Top 100 Women List

Millennium Marketing Solutions is pleased to announce that our President and Owner, Janice Tippett, has been named to The Daily Record’s distinguished Maryland’s Top 100 Women list for 2019. Since 1996, this award has recognized women with outstanding professional accomplishments, active community involvement, and extensive mentorship experience.

“Each of this year’s Maryland’s Top 100 Women honorees excels in her unique endeavors, yet all share common traits. They inspire those around them — by their actions, their words and their deeds — to be the best,” said Suzanne Fischer-Huettner, publisher of The Daily Record. “They are committed to mentoring and inspiring future generations in addition to making a difference at home, at work, and in their communities. The Daily Record is pleased to honor them.”

Ms. Tippett founded Millennium Marketing Solutions in 1990 in her mother’s home with a passion for design and print. Over the last 29 years, the business has grown significantly. With over 30 employees, services offered now include graphic design, digital printing and fulfillment, digital marketing (SEO & PPC), social media marketing and advertising, website programming, promotional products, trade show displays and signage, company stores, and marketing strategy for businesses of all sizes.

“Marketing is an industry that changes on a monthly basis. There is always a new technology, a new touchpoint, or a new strategy to explore, perfect, and execute for clients,” said Ms. Tippett. She went on to elaborate, “Successfully owning and operating a marketing business for 29 years in a dynamic field that is always changing is my biggest professional accomplishment.”

Ms. Tippett will be attending the April 15, 2019 award ceremony at the Joseph Meyerhoff Symphony Hall in Baltimore, MD.

Millennium Awarded 2018 Associate Member of the Year by Property Management Association

Millennium Marketing Solutions has been named the 2018 Property Management Association (PMA) Associate Member of the Year in recognition of outstanding participation and support of the organization and the property management community. The award was announced on November 15, 2018 at the PMA Past Presidents’ Award Banquet in Bethesda, MD.

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Best SEO Tactics for 2019

The mission of Google and other search engines is to drive the most relevant search results to the user.  As such, search engine optimization (SEO) is one of the most important digital marketing strategies for 2019. Here are four tips for achieving stellar SEO results in the new year:

1. Useful Content

Your content strategy should be centered upon crafting content that your audience will find informative, helpful, and interesting. Content can be anything from a short industry update to an in-depth blog. Performing keyword research is a crucial step in developing strong content that answers a question people are searching for. Creating “fluff”, or content without significant value can hurt your website’s search ranking.

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Lunch & Learn: Digital Marketing with Google

google partner logo
Image by Google

The Millennium Marketing Solutions team would like to invite you to partake in an afternoon of digital marketing education. Google representatives will be live-streaming to discuss how you can best reach potential clients using tools such as Google Ads. The Lunch & Learn event is free and lunch will be provided. Our own digital marketing team will be available to answer any follow-up questions you may have after the Google presentation. We look forward to an informative afternoon!

When: Wednesday, November 14, 2018, from 11:30am – 1:30pm

Where: Millennium Marketing Solutions (Get Directions)

RSVP: https://partnersconnect.withgoogle.com/event/millennium-marketing-solutions

Please be sure to RSVP by Tuesday, October 30. If you have any questions please feel to contact us and we would be happy to help!

Everything You Need to Know About Google Project Beacon

What Are Beacons?

The term beacon has been a buzzword for a few years now. Beacons are used by large retail companies to help push information and notifications to users while they are shopping. Have you ever been out shopping, check your phone and notice an ad or notification pop up about an item sold in the store? If yes, then you know that the store has implemented a beacon to enhance its reach to customers like you.

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Google My Business: Insights Tab Update

It’s no secret that Google My Business has become crucial to a business’s online presence. When you verify your business with Google My Business you have a great deal of power over your digital footprint. You are able to control specific information about your business including hours of operations, location, and products or services. You can also interact with customers on reviews they post.

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Please Join Us for a Special Lunch & Learn on Digital Marketing

Enjoy a delicious lunch and an afternoon of learning with our Digital Marketing Manager and Director of Clients. Our team will lead a discussion on the growing importance of Google My Business and Local SEO as related to managing your business’s growth and online reputation. We will also provide insights on how to maximize your social media marketing using organic and paid methods, as well as ways to help with the time management of it.

When: Tuesday, July 17, 2018, from 11:30am – 2:00pm
Where:  Millennium Marketing Solutions ( Get Directions )
RSVP: events@mm4solutions.com

Recent Google Partner Event was a Success!

As a Google Partner, Millennium Marketing Solutions hosts Google-specific educational events throughout the year. On May 2, 2018, in honor of Small Business Week, we hosted a “Google Bites” luncheon for a group of local business owners and marketing professionals. Google’s live webinar covered a range of topics including the power of Google My Business, local citations/listings, and tips on how to connect with today’s consumers.

In case you missed it, here are some of the key takeaways we learned:

  • Today’s consumers are curious – 87% of smartphone owners turn to search first in a moment of need and there has been 80% growth in mobile searches for “best” in the past 2 years.
  • Today’s consumers are demanding – More than 85% growth in mobile searches for “where to buy (product)”.
  • Today’s consumers are impatient – there has been a 3x increase in “open now” searches.

Stay ahead of the game, use Google My Business

This is a powerful, FREE tool from Google that allows you to claim and maintain your digital footprint. Once you claim your listing through a postcard or phone verification you have complete ownership of your citation.

Ownership of a citation requires that you constantly monitor it because Google is always rolling out updates, consumers can leave reviews (which you should always acknowledge whether they are positive or not), and anyone can request changes to it.

When you have a complete Google My Business listing, studies show that the end user is 2.7x more likely to consider your business reputable. Your business is 70% more likely to attract a location visit and 50% more likely to lead to a purchase.

Some of the amazing tools of Google My Business include:

  • Google Posts – Google allows you to create a post that lives on your citation for up to 7 days. These posts help keep your information fresh and can provide business or product updates to the consumer. Millennium utilizes this tool for our clients to post offers, open houses, specials, and more.
  • Videos – Google recently released the ability to share videos on your citation. When sharing videos, it’s important to think about the story you’re trying to tell. Considering front-loading your script and have a plan for your message.
  • Reviews – Nothing is more important on Google My Business than reviews. Reviews give users the ability to share their experience. You can read and reply to these reviews as well as provide useful feedback. By doing this, you create loyal followers.

There is so much more that you can do with your Google My Business listing. If you are ready to claim your listing, let us help you. Our team of digital marketing experts are ready to help. Thank you to those who attended the event, if you couldn’t make it, sign up for our newsletter and stay up-to-date on upcoming events!

You’re Invited — Find Out How Local SEO & Google Can Grow Your Business

Google searches for “near me” have seen a huge increase in the last four years. Which means when someone near your business searches for the products and services you offer, it is essential that your business’s information comes up in the results.

Join us for an exclusive event co-hosted with Google discussing digital marketing and local search, where you will learn:
  • Tips on targeting your local audience
  • How to create a business listing
  • How to get the most from Google My Business
When: Wednesday, May 2, 2018, from 11:30am – 1pm
Where: Millennium Marketing Solutions (Get Directions)
Seating is limited. RSVP to events@mm4solutions.com!