The mission of Google and other search engines is to drive the most relevant search results to the user. As such, search engine optimization (SEO) is one of the most important digital marketing strategies for 2019. Here are four tips for achieving stellar SEO results in the new year:
Your content strategy should be centered upon crafting content that your audience will find informative, helpful, and interesting. Content can be anything from a short industry update to an in-depth blog. Performing keyword research is a crucial step in developing strong content that answers a question people are searching for. Creating “fluff”, or content without significant value can hurt your website’s search ranking.
The Millennium Marketing Solutions team would like to invite you to partake in an afternoon of digital marketing education. Google representatives will be live-streaming to discuss how you can best reach potential clients using tools such as Google Ads. The Lunch & Learn event is free and lunch will be provided. Our own digital marketing team will be available to answer any follow-up questions you may have after the Google presentation. We look forward to an informative afternoon!
When: Wednesday, November 14, 2018, from 11:30am – 1:30pm
The term beacon has been a buzzword for a few years now. Beacons are used by large retail companies to help push information and notifications to users while they are shopping. Have you ever been out shopping, check your phone and notice an ad or notification pop up about an item sold in the store? If yes, then you know that the store has implemented a beacon to enhance its reach to customers like you.
It’s no secret that Google My Business has become crucial to a business’s online presence. When you verify your business with Google My Business you have a great deal of power over your digital footprint. You are able to control specific information about your business including hours of operations, location, and products or services. You can also interact with customers on reviews they post.
Enjoy a delicious lunch and an afternoon of learning with our Digital Marketing Manager and Director of Clients. Our team will lead a discussion on the growing importance of Google My Business and Local SEO as related to managing your business’s growth and online reputation. We will also provide insights on how to maximize your social media marketing using organic and paid methods, as well as ways to help with the time management of it.
As a Google Partner, Millennium Marketing Solutions hosts Google-specific educational events throughout the year. On May 2, 2018, in honor of Small Business Week, we hosted a “Google Bites” luncheon for a group of local business owners and marketing professionals. Google’s live webinar covered a range of topics including the power of Google My Business, local citations/listings, and tips on how to connect with today’s consumers.
In case you missed it, here are some of the key takeaways we learned:
Today’s consumers are curious – 87% of smartphone owners turn to search first in a moment of need and there has been 80% growth in mobile searches for “best” in the past 2 years.
Today’s consumers are demanding – More than 85% growth in mobile searches for “where to buy (product)”.
Today’s consumers are impatient – there has been a 3x increase in “open now” searches.
Stay ahead of the game, use Google My Business
This is a powerful, FREE tool from Google that allows you to claim and maintain your digital footprint. Once you claim your listing through a postcard or phone verification you have complete ownership of your citation.
Ownership of a citation requires that you constantly monitor it because Google is always rolling out updates, consumers can leave reviews (which you should always acknowledge whether they are positive or not), and anyone can request changes to it.
When you have a complete Google My Business listing, studies show that the end user is 2.7x more likely to consider your business reputable. Your business is 70% more likely to attract a location visit and 50% more likely to lead to a purchase.
Some of the amazing tools of Google My Business include:
Google Posts – Google allows you to create a post that lives on your citation for up to 7 days. These posts help keep your information fresh and can provide business or product updates to the consumer. Millennium utilizes this tool for our clients to post offers, open houses, specials, and more.
Videos – Google recently released the ability to share videos on your citation. When sharing videos, it’s important to think about the story you’re trying to tell. Considering front-loading your script and have a plan for your message.
Reviews – Nothing is more important on Google My Business than reviews. Reviews give users the ability to share their experience. You can read and reply to these reviews as well as provide useful feedback. By doing this, you create loyal followers.
There is so much more that you can do with your Google My Business listing. If you are ready to claim your listing, let us help you. Our team of digital marketing experts are ready to help. Thank you to those who attended the event, if you couldn’t make it, sign up for our newsletter and stay up-to-date on upcoming events!
Google searches for “near me” have seen a huge increase in the last four years. Which means when someone near your business searches for the products and services you offer, it is essential that your business’s information comes up in the results.
Join us for an exclusive event co-hosted with Google discussing digital marketing and local search, where you will learn:
Google announced earlier this month that starting in July 2018, users and SEO experts will notice several changes as part of the Chrome 68 release. Starting in July, when browsing the internet using Google search and Chrome, not only will page speed affect mobile search rankings, but more importantly, non-secure (http://) websites will now be labeled as “not secure.” This matters! Continue Reading »
La Rochelle, France – Maryland marketing firm Millennium Marketing Solutions and their client, Atlantic Cruising Yachts, received top honors for worldwide marketing and communications for 2017 from leading French yacht manufacturer Fountaine Pajot Wednesday, June 14 at the manufacturer’s headquarters.