With social distancing and protective face covering requirements impacting so many organizations, we’ve assembled some resources to help you set up your space for safety, including downloadable signage, protective clear barriers, and social distancing floor decals.Continue Reading »
Show your support for healthcare and essential workers! Millennium will donate 10% of all proceeds from bumper stickers and yard signs to first responders.
Contact us at 301-725-8000 or info@mm4solutions.com to place your order.Continue Reading »
Trade shows, events, awards ceremonies, and conferences across the country are moving to virtual-only in response to the COVID-19 restrictions. While an in-person and virtual event are different experiences for attendees and planners, many of the aspects of a successful event remain the same.
With that in mind, we’ve put together some tips and ideas to help you keep attendees engaged, provide value-adding experiences, and encourage connections with virtual events.
There’s no better way to make a virtual event feel more real than to keep remote attendees engaged and connected with a physical welcome kit, delivered to their front door. Millennium can create custom welcome kits, including printed materials (such as event schedules), attendee gifts, and more.Continue Reading »
Are your offices open? Have your hours changed? Is there a new way you want your customers or employees to reach your business? Even if you’re conducting business as usual, it’s important to get that message out in all the essential places.Continue Reading »
The PMA Marketing and Advertising Excellence Awards recognize the outstanding achievements of PMA members in marketing and advertising. A panel of marketing and advertising experts evaluate the entries based on creativity, innovation and advertising and marketing effectiveness.
We’ve highlighted a few award-winning entries from Millennium and our clients. For a complete list of the 2019 winners, visit the PMA website. Continue Reading »
Brand authenticity matters. Recent surveys show that 90% of Millennials, 85% of Gen Xers, and 80% of Baby Boomers say they value brands that come across as genuine. In an era of influencer marketing, consumers can easily discern stock imagery and exaggerated stories from user-generated content and the truth. Beyond social media, it is crucial to integrate your brand’s story and company culture into all aspects of owned and paid media.
Have you ever wondered what a career in marketing would be like? There are so many roles and settings within the marketing industry to explore. Whether you are considering it as your first job or for a career change, here is a rundown of things you should know:
Marketing is typically completed in either an in-house or agency setting. In-house means that a company has an internal marketing team who handles all, or most, marketing needs from content creation to implementation. An agency, such as Millennium Marketing Solutions, is a partner that businesses hire to fulfill a variety of marketing needs from strategy and branding to programming and promotional products. Working on an in-house team is a great option for those who want to focus all attention on one brand, whereas an agency setting is ideal for those seeking to work on a multitude of clients in different industries.
Trade shows are fantastic opportunities for networking, increasing brand awareness, and making sales. Recent studies have found that trade show attendees spend over eight hours on the exhibit floor and 81% of them have purchasing authority*. While the costs of exhibiting at trade shows vary greatly, it is generally a pricey endeavor. Don’t take your next trade show lightly. Establish goals with your team that are specific, measurable, achievable, realistic, and timely. Once your goals are clear, utilize the following strategies to enhance your ROI:
On average, a customer’s journey consists of 19 online touchpoints before converting. Even if you consider your business to be based on word-of-mouth referrals, it’s essential to reach your customer using an arsenal of highly coordinated tactics across an array of touchpoints (or interactions with your brand).
Building a brand involves conveying your brand’s story. Your story helps create the public’s understanding of your business, services, and unique selling propositions. Why should customers choose you? What problems do you solve for them? Once you have honed in on your brand’s narrative, you can pick which tactics will work best together to tell it.
Rock, paper…digital? Paper covers rock, but how does it measure up to digital when it comes to lead generation and brand recognition? Statistics show there is no need to choose one over the other. In fact, using them together is the best strategy!
On average, there is a 28% increase in conversion rate when direct mail and digital ads are used together.1
The average person receives nearly 3,000 online messages per day. Our inboxes, social media feeds, phones, and the websites we visit are inundated with messages to “buy” this, “visit” here, “donate” there, and “apply now”. These messages are targeted and will create leads, but they can get lost in a busy digital landscape. Supporting your digital ads with direct mail can improve click-through and conversion rates.
Marketing campaigns that used direct mail and one or more digital media mediums experienced a 118% lift in response rate compared to using direct mail only.1
Your customers are on multiple platforms. Are you? As more companies have shifted their marketing budgets away from print, the advantages of direct mail have grown. Less mail means there are more opportunities for your message to stand out in the mailbox.
64% of Millennials would rather scan for useful information in mail rather than email.2
Direct mail is great at driving people to visit a webpage, encouraging customers to buy online, and collecting information about your prospects. Information that you can better use to target them with a digital campaign. It allows you to start a conversation and build a relationship with your customers. Also, the more that you can engage and learn about your clients by using direct mail, the more cost-effective your digital campaigns will be.
The average household receives only two pieces of direct mail a day, compared to 157 e-mails.1
Direct mail has the greatest impact because it offers a tangible experience for the customer. It has the highest rate of success in new customer acquisition compared to other marketing channels, according to Target Marketing.
Are you ready to gain more business, quality leads, and improve your response rate? We will help you with each step of the process including the strategy, buying a list, printing, and mailing.
We're OPEN and ready to help you communicate with your team and customers during this crisis. Our services are considered essential, and many of you, our clients, are essential yourselves. While our physical office will be closed to visitors, we’ve adopted remote work strategies and are continuing to provide all other services without interruption. Click here for additional updates. For guidance and resources, visit our COVID-19 Resource Page.
