Bringing Hidden Treasure to Life: Papa’s Pilar® Lost Cask Rum

Our friends at Papa’s Pilar® Rum asked us to help bring their limited edition rum to life with packaging that would reflect the story and essence of the brand. Papa’s Pilar® Rum is an ultra-premium, artisan-crafted rum inspired by Ernest “Papa” Hemingway. Papa was an author, explorer, storyteller, conservationist, bon vivant and Key West local, who is celebrated for what he was not: a spectator.

The Task

Just as Ernest Hemingway rediscovered a trunk full of his writings at the Hotel Ritz in Paris, Papa’s Pilar uncovered 3 bourbon barrels resting with their Blonde rum for over 3 years. They turned the discovery into a limited release rum, exclusively available at their Brand Home at the Papa’s Pilar Distillery in Key West and named the “Lost Cask Limited Edition.” Millennium was tasked with creating a finishing touch for the Lost Cask Rum packaging as unique and refined as Hemingway himself. The challenge was to create packaging that would be special, match the rest of the brand, all while having it done in time for a special event in honor of Hemingway’s birthday.Continue Reading »

Millennium’s Lauren Choiniere Named Chair of CPPA’s Philanthropy Committee

Lauren Choiniere, our promotional project managerWe are proud to announce that Lauren Choiniere, our promotional project manager, has recently been named as the new chairperson of the Philanthropy Committee for the Chesapeake Promotional Products Association (CPPA), a non-profit trade association that connects and educates more than 200 promotional product manufacturing firms throughout Maryland Northern Virginia, and Southern Delaware. Continue Reading »

How to Sell Your Brand’s Story

Brand authenticity matters. Recent surveys show that 90% of Millennials, 85% of Gen Xers, and 80% of Baby Boomers say they value brands that come across as genuine. In an era of influencer marketing, consumers can easily discern stock imagery and exaggerated stories from user-generated content and the truth. Beyond social media, it is crucial to integrate your brand’s story and company culture into all aspects of owned and paid media.

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Join Us For Our “Marketing for Recruitment & Retention” Lunch & Learn April 24

Lunch & Learn at Millennium Marketing Solutions - 4/24/19

If you’re struggling to acquire high-quality candidates and to retain your strongest team members, then this Lunch & Learn is for you! You’re invited to our FREE event focused on Marketing for Recruitment & Retention. Enjoy a complimentary meal while learning how to leverage your digital marketing, social media, website, and creative incentives to recruit top talent and keep your all-stars happy. A factory rep from Polyconcept, a leading promotional products company, will be present to showcase creative ideas for welcome gifts, employee awards, and recruiting items.

Special Guest Speaker: Kelly Mitchell, MS, SPHR, SHRM-SCP

Kelly is the founder of impactHR and is a leading expert in employee acquisition. She will be sharing effective hiring strategies, benefits ideas, and compliance knowledge.

When:

April 24, 2019 at 11:30am-1:30pm

Where:

Millennium Marketing Solutions

RSVP:

Please email lsmith@mm4solutions.com. Seating is limited, don’t hesitate!

How To Rock Your Next Trade Show

Trade shows are fantastic opportunities for networking, increasing brand awareness, and making sales. Recent studies have found that trade show attendees spend over eight hours on the exhibit floor and 81% of them have purchasing authority*. While the costs of exhibiting at trade shows vary greatly, it is generally a pricey endeavor. Don’t take your next trade show lightly. Establish goals with your team that are specific, measurable, achievable, realistic, and timely. Once your goals are clear, utilize the following strategies to enhance your ROI:

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How to Build Your Brand With An Integrated Marketing Strategy

On average, a customer’s journey consists of 19 online touchpoints before converting. Even if you consider your business to be based on word-of-mouth referrals, it’s essential to reach your customer using an arsenal of highly coordinated tactics across an array of touchpoints (or interactions with your brand).

What is the story of your brand?

Building a brand involves conveying your brand’s story. Your story helps create the public’s understanding of your business, services, and unique selling propositions. Why should customers choose you? What problems do you solve for them? Once you have honed in on your brand’s narrative, you can pick which tactics will work best together to tell it.

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5 Holiday Gifting Tips

As the leaves continue to fall and the last apples at your local orchard are picked, it is time to start thinking about the upcoming holiday season. In today’s diverse business world it can be difficult to know who celebrates which holiday and how to be culturally aware of each person’s background. With all the stress that the holiday season brings, here are some tips for making gift giving in the business world a little more simple:

1. Be Inclusive

When it comes to employee gifts it is important to include everyone, even those who are not celebrating a holiday during the winter months. The same can be said for client gifts. A good way to be inclusive is to pick an end of year employee appreciation gifts such as custom mugs, apparel, Bluetooth speakers, or assorted treats.   

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The Future of Promo: 2018 Trends to Watch

Millennium Marketing Promo Show RoomNow that we are fast approaching the end of the year, it is time to start thinking about trends for 2018. The biggest trend we see in promo? Technology-centered promotional items are hot! According to Forbes, the Millennial generation currently makes up one in three employees in the U.S. – tech savvy, socially involved, and incredibly diverse. In layman’s terms? Cheap is out – value is in!Continue Reading »

Must-Have Holiday Promo Products

Did you know that 73% of people use a promotional product at least once a week? Those are some great odds for exposing your brand!

With the holidays just around the corner, now’s the time to start stocking up the latest promotional items to wow your customers during the busy holiday season. Don’t wait until the last minute and avoid scrambling for ideas and sifting through outdated catalogs.

Our promotional product experts have outlined the top holiday items to unwrap the season. Have any questions? We’re here to help!Continue Reading »

Top 3 Items for Trade Shows

Trade show season is coming! While everyone is scrambling to get ready, make sure you’re ahead of the game with the latest and greatest promotional products to have at your next event!

An estimated 83% of consumers like receiving a promotional product with an advertising message and after receiving a promotional product, 85% of consumers do business with the advertiser. That’s why our promotional product experts hand-picked these three items perfect for giveaways from some of our top vendors for trade shows this year.

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