The PMA Marketing and Advertising Excellence Awards recognize the outstanding achievements of PMA members in marketing and advertising. A panel of marketing and advertising experts evaluate the entries based on creativity, innovation and advertising and marketing effectiveness.
We’ve highlighted a few award-winning entries from Millennium and our clients. For a complete list of the 2019 winners, visit the PMA website. Continue Reading »
The wait is over — football season is finally here! Fantasy football leagues and tailgates are booting up again. Fans are filling stadiums with beer and hotdogs in hand, cheering for their team. With football’s popularity showing no signs of slowing down (NFL viewership rose to an average of 15.8 million viewers per game in 2018), don’t let your business sit on the sidelines. Capture new fans of your own and score brand exposure, social engagement, and more.Continue Reading »
Our friends at Papa’s Pilar® Rum asked us to help bring their limited edition rum to life with packaging that would reflect the story and essence of the brand. Papa’s Pilar® Rum is an ultra-premium, artisan-crafted rum inspired by Ernest “Papa” Hemingway. Papa was an author, explorer, storyteller, conservationist, bon vivant and Key West local, who is celebrated for what he was not: a spectator.
Just as Ernest Hemingway rediscovered a trunk full of his writings at the Hotel Ritz in Paris, Papa’s Pilar uncovered 3 bourbon barrels resting with their Blonde rum for over 3 years. They turned the discovery into a limited release rum, exclusively available at their Brand Home at the Papa’s Pilar Distillery in Key West and named the “Lost Cask Limited Edition.” Millennium was tasked with creating a finishing touch for the Lost Cask Rum packaging as unique and refined as Hemingway himself. The challenge was to create packaging that would be special, match the rest of the brand, all while having it done in time for a special event in honor of Hemingway’s birthday.Continue Reading »
We are proud to announce that Lauren Choiniere, our promotional project manager, has recently been named as the new chairperson of the Philanthropy Committee for the Chesapeake Promotional Products Association (CPPA), a non-profit trade association that connects and educates more than 200 promotional product manufacturing firms throughout Maryland Northern Virginia, and Southern Delaware. Continue Reading »
Brand authenticity matters. Recent surveys show that 90% of Millennials, 85% of Gen Xers, and 80% of Baby Boomers say they value brands that come across as genuine. In an era of influencer marketing, consumers can easily discern stock imagery and exaggerated stories from user-generated content and the truth. Beyond social media, it is crucial to integrate your brand’s story and company culture into all aspects of owned and paid media.
If you’re struggling to acquire high-quality candidates and to retain your strongest team members, then this Lunch & Learn is for you! You’re invited to our FREE event focused on Marketing for Recruitment & Retention. Enjoy a complimentary meal while learning how to leverage your digital marketing, social media, website, and creative incentives to recruit top talent and keep your all-stars happy. A factory rep from Polyconcept, a leading promotional products company, will be present to showcase creative ideas for welcome gifts, employee awards, and recruiting items.
Kelly is the founder of impactHR and is a leading expert in employee acquisition. She will be sharing effective hiring strategies, benefits ideas, and compliance knowledge.
April 24, 2019 at 11:30am-1:30pm
Millennium Marketing Solutions
Please email lsmith@mm4solutions.com. Seating is limited, don’t hesitate!
Trade shows are fantastic opportunities for networking, increasing brand awareness, and making sales. Recent studies have found that trade show attendees spend over eight hours on the exhibit floor and 81% of them have purchasing authority*. While the costs of exhibiting at trade shows vary greatly, it is generally a pricey endeavor. Don’t take your next trade show lightly. Establish goals with your team that are specific, measurable, achievable, realistic, and timely. Once your goals are clear, utilize the following strategies to enhance your ROI:
On average, a customer’s journey consists of 19 online touchpoints before converting. Even if you consider your business to be based on word-of-mouth referrals, it’s essential to reach your customer using an arsenal of highly coordinated tactics across an array of touchpoints (or interactions with your brand).
Building a brand involves conveying your brand’s story. Your story helps create the public’s understanding of your business, services, and unique selling propositions. Why should customers choose you? What problems do you solve for them? Once you have honed in on your brand’s narrative, you can pick which tactics will work best together to tell it.
As the leaves continue to fall and the last apples at your local orchard are picked, it is time to start thinking about the upcoming holiday season. In today’s diverse business world it can be difficult to know who celebrates which holiday and how to be culturally aware of each person’s background. With all the stress that the holiday season brings, here are some tips for making gift giving in the business world a little more simple:
When it comes to employee gifts it is important to include everyone, even those who are not celebrating a holiday during the winter months. The same can be said for client gifts. A good way to be inclusive is to pick an end of year employee appreciation gifts such as custom mugs, apparel, Bluetooth speakers, or assorted treats.
Now that we are fast approaching the end of the year, it is time to start thinking about trends for 2018. The biggest trend we see in promo? Technology-centered promotional items are hot! According to Forbes, the Millennial generation currently makes up one in three employees in the U.S. – tech savvy, socially involved, and incredibly diverse. In layman’s terms? Cheap is out – value is in!Continue Reading »
