Trade shows are fantastic opportunities for networking, increasing brand awareness, and making sales. Recent studies have found that trade show attendees spend over eight hours on the exhibit floor and 81% of them have purchasing authority*. While the costs of exhibiting at trade shows vary greatly, it is generally a pricey endeavor. Don’t take your next trade show lightly. Establish goals with your team that are specific, measurable, achievable, realistic, and timely. Once your goals are clear, utilize the following strategies to enhance your ROI:
On average, a customer’s journey consists of 19 online touchpoints before converting. Even if you consider your business to be based on word-of-mouth referrals, it’s essential to reach your customer using an arsenal of highly coordinated tactics across an array of touchpoints (or interactions with your brand).
What is the story of your brand?
Building a brand involves conveying your brand’s story. Your story helps create the public’s understanding of your business, services, and unique selling propositions. Why should customers choose you? What problems do you solve for them? Once you have honed in on your brand’s narrative, you can pick which tactics will work best together to tell it.
As the leaves continue to fall and the last apples at your local orchard are picked, it is time to start thinking about the upcoming holiday season. In today’s diverse business world it can be difficult to know who celebrates which holiday and how to be culturally aware of each person’s background. With all the stress that the holiday season brings, here are some tips for making gift giving in the business world a little more simple:
1. Be Inclusive
When it comes to employee gifts it is important to include everyone, even those who are not celebrating a holiday during the winter months. The same can be said for client gifts. A good way to be inclusive is to pick an end of year employee appreciation gifts such as custom mugs, apparel, Bluetooth speakers, or assorted treats.
Did you know that 73% of people use a promotional product at least once a week? Those are some great odds for exposing your brand!
With the holidays just around the corner, now’s the time to start stocking up the latest promotional items to wow your customers during the busy holiday season. Don’t wait until the last minute and avoid scrambling for ideas and sifting through outdated catalogs.
Our promotional product experts have outlined the top holiday items to unwrap the season. Have any questions? We’re here to help!Continue Reading »
An estimated 83% of consumers like receiving a promotional product with an advertising message and after receiving a promotional product, 85% of consumers do business with the advertiser. That’s why our promotional product experts hand-picked these three items perfect for giveaways from some of our top vendors for trade shows this year.
Summer will be here before you know it!
That’s why now’s the time to be searching for ways to wow your customers, show your employees how much you appreciate them, and stand out from your competition during the busy summer months with products that are ideal for some much-needed fun in the sun.
Our promotional product professionals are always here to help you find the perfect product to reflect your brand and leave a long-lasting impression, no matter the season or occasion.
Instead of sifting through catalogs, our experts chose these hot new summer promotional products just for you!
The latest craze in technology is without-a-doubt virtual reality (VR). This phenomenon quickly made its way into the promotional products industry where suppliers are offering brandable virtual reality glasses and headsets.
With VR, all it takes is trying on glasses and headsets and you’re immediately plunged into a computer-generated simulation of a three-dimensional image or environment, from riding a roller coaster to climbing a mountain.
Some of the Millennium team recently attended the Property Management Association’s Annual Marketing/Advertising Excellence and Leasing Professional Awards Ceremony at the Hyatt Regency in Bethesda, Maryland to cheer on our clients.
The Property Management Association’s mission is to provide members a significant return on their investment of time and resources, exchange knowledge, and offer practical education for the property management industry.
Doors opened at 9 a.m. on Wednesday, September 14 for Millennium’s Annual Marketing Expo and Educational Event. Following the theme of the Millennium School of Marketing, the team prepared to conduct interactive classes presenting the latest marketing tips, tricks, and tools to help businesses grow. Everyone’s energy was up as we began getting everything set up the afternoon prior. Factory representatives came flooding through the doors before the expo started, setting up their displays with cool new apparel and promotional products to showcase.
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