Are you ready for trade show season? If your company is planning to participate in upcoming winter and spring trade shows, now is the time to focus your marketing efforts and increase the success of your exhibit.
According to the Center for Exhibition Industry Research (CEIR), trade show attendance has steadily increased since 2009 and is forecasted to continue to grow through 2015. Additionally, a reported 81% of trade show attendees have purchasing power for their company. This means that four out of every five people walking the trade show floor are potential customers for you, making your trade show exhibit an extremely valuable tool to gain new business.