Gearing Up for 2014 Trade Show Season

Are you ready for trade show season? If your company is planning to participate in upcoming winter and spring trade shows, now is the time to focus your marketing efforts and increase the success of your exhibit.

According to the Center for Exhibition Industry Research (CEIR), trade show attendance has steadily increased since 2009 and is forecasted to continue to grow through 2015. Additionally, a reported 81% of trade show attendees have purchasing power for their company. This means that four out of every five people walking the trade show floor are potential customers for you, making your trade show exhibit an extremely valuable tool to gain new business.

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Are You Acknowledging Your Employees and Clients this Holiday Season?

Where did Summer go? We are less than two months away from ringing in a new year. Are you moving your business forward into 2014 with a BANG or a whisper?

Holiday gifts are one of the best ways to thank customers, reward employees, and get a head start on building new client relationships. A small token or a one-of-a-kind treat will help set you up for a successful 2014.

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Marketing Made Easy – NOT

Anything with too many choices can become quickly overwhelming.  When you are choosing a paint color at Home Depot for instance – there are so many color options, how do you decide on just one?  When I’m at the candy store at the beach, there are rows and rows of choices, how do I pick just one or two or three or – well you get it, I have a sweets addiction.

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