Solution Spotlight: Save Time, Reduce Errors, and Ensure Brand Consistency with Company Stores

Oasis Marinas has roughly 30 marinas branched out across the country with different needs at any different time of the year. This can make ordering promotional products and other marketing materials a hassle, especially if it’s coming out of one office but heading to another. It can be overwhelming for just one contact to manage all of the shipping, tracking, purchasing, invoicing. It can also create inconsistent branding across a company.

Oasis Marinas wanted an easier way to ship their can koozies — popular with boaters and sold at each location. Oasis Marinas would order a large quantity to their headquarters and then ship them out from there, based on demand at other locations. This would create massive amounts of paperwork and shipping.Continue Reading »

Solution Spotlight: Getting Welcome Gifts to Virtual Event Attendees

When events are held virtually, it can difficult to connect with attendees on a personal level, and giving the traditional welcome gifts can prove challenging. Adding to the difficulty, attendees are often working from home, away from their usual place of business where items can be easily shipped to a central address.

For the Regulatory Affairs Professionals Society and their Convergence conference, it was no different: How could they provide a personal touch to each one of their conference attendees and speakers when it would be held virtually?Continue Reading »

Solution Spotlight: Upgrade Your Virtual Event “Booth” with Video

When a tradeshow or event is virtual, you can’t rely on your booth or handouts to wow your prospects. However, many virtual events will allow you to add an introductory video to your virtual “booth,” giving you the perfect opportunity to make the right first impression.

The Solution

Welcome Virtual Prospects with an Overview Video

In just 30 seconds, you can convey the value you’ll bring to prospective customers, outline your products or services, and give a strong representation of your brand. Even better, you can support those claims by adding testimonials from peers in your customers’ industries.

Minkoff Company decided to do just that. Millennium put together a concise, impactful video that was very effective for Minkoff in outlining their value at recent virtual events.

Interested in seeing what Millennium can put together for your next virtual event? Contact us to get started.

Reopening Safely with PPM & PPE

PPE Protects Employees & Customers. PPM Communicates Your Commitment.

As companies continue to adjust to the new realities of doing business during the era of COVID-19, new strategies for reopening or staying open with restrictions are needed. With states and local municipalities contemplating plans to open their economies back up, businesses have turned their attention to ways to structure and/or stagger a safe return to work.

Two essential ingredients in any successful reopening strategy are PPE (Personal Protective Equipment) and PPM (Proactive Protective Messaging). PPE protects your customers and employees, while PPM communicates your policies and commitment, and helps shape the work environment for maximum safety.Continue Reading »

Remind Customers and Employees of Social Distancing Guidelines with Signage, Floor Decals, and Protective Barriers

With social distancing and protective face covering requirements impacting so many organizations, we’ve assembled some resources to help you set up your space for safety, including downloadable signage, protective clear barriers, and social distancing floor decals.Continue Reading »

PMA Marketing and Advertising Excellence Award Winners 2019

 

The PMA Marketing and Advertising Excellence Awards recognize the outstanding achievements of PMA members in marketing and advertising.  A panel of marketing and advertising experts evaluate the entries based on creativity, innovation and advertising and marketing effectiveness.

We’ve highlighted a few award-winning entries from Millennium and our clients. For a complete list of the 2019 winners, visit the PMA websiteContinue Reading »

How to Sell Your Brand’s Story

Brand authenticity matters. Recent surveys show that 90% of Millennials, 85% of Gen Xers, and 80% of Baby Boomers say they value brands that come across as genuine. In an era of influencer marketing, consumers can easily discern stock imagery and exaggerated stories from user-generated content and the truth. Beyond social media, it is crucial to integrate your brand’s story and company culture into all aspects of owned and paid media.

Continue Reading »