PPE Protects Employees & Customers. PPM Communicates Your Commitment.
As companies continue to adjust to the new realities of doing business during the era of COVID-19, new strategies for reopening or staying open with restrictions are needed. With states and local municipalities contemplating plans to open their economies back up, businesses have turned their attention to ways to structure and/or stagger a safe return to work.
Two essential ingredients in any successful reopening strategy are PPE (Personal Protective Equipment) and PPM (Proactive Protective Messaging). PPE protects your customers and employees, while PPM communicates your policies and commitment, and helps shape the work environment for maximum safety.Continue Reading »
With social distancing and protective face covering requirements impacting so many organizations, we’ve assembled some resources to help you set up your space for safety, including downloadable signage, protective clear barriers, and social distancing floor decals.Continue Reading »
The PMA Marketing and Advertising Excellence Awards recognize the outstanding achievements of PMA members in marketing and advertising. A panel of marketing and advertising experts evaluate the entries based on creativity, innovation and advertising and marketing effectiveness.
We’ve highlighted a few award-winning entries from Millennium and our clients. For a complete list of the 2019 winners, visit the PMA website. Continue Reading »
Brand authenticity matters. Recent surveys show that 90% of Millennials, 85% of Gen Xers, and 80% of Baby Boomers say they value brands that come across as genuine. In an era of influencer marketing, consumers can easily discern stock imagery and exaggerated stories from user-generated content and the truth. Beyond social media, it is crucial to integrate your brand’s story and company culture into all aspects of owned and paid media.
Have you ever wondered what a career in marketing would be like? There are so many roles and settings within the marketing industry to explore. Whether you are considering it as your first job or for a career change, here is a rundown of things you should know:
Where You Will Work:
Marketing is typically completed in either an in-house or agency setting. In-house means that a company has an internal marketing team who handles all, or most, marketing needs from content creation to implementation. An agency, such as Millennium Marketing Solutions, is a partner that businesses hire to fulfill a variety of marketing needs from strategy and branding to programming and promotional products. Working on an in-house team is a great option for those who want to focus all attention on one brand, whereas an agency setting is ideal for those seeking to work on a multitude of clients in different industries.
Trade shows are fantastic opportunities for networking, increasing brand awareness, and making sales. Recent studies have found that trade show attendees spend over eight hours on the exhibit floor and 81% of them have purchasing authority*. While the costs of exhibiting at trade shows vary greatly, it is generally a pricey endeavor. Don’t take your next trade show lightly. Establish goals with your team that are specific, measurable, achievable, realistic, and timely. Once your goals are clear, utilize the following strategies to enhance your ROI:
On average, a customer’s journey consists of 19 online touchpoints before converting. Even if you consider your business to be based on word-of-mouth referrals, it’s essential to reach your customer using an arsenal of highly coordinated tactics across an array of touchpoints (or interactions with your brand).
What is the story of your brand?
Building a brand involves conveying your brand’s story. Your story helps create the public’s understanding of your business, services, and unique selling propositions. Why should customers choose you? What problems do you solve for them? Once you have honed in on your brand’s narrative, you can pick which tactics will work best together to tell it.
- COVID-19 Updates: We are open and providing all services without interruption, though our physical office is closed to visitors. For additional updates, visit our COVID-19 Resource Page.