Brand authenticity matters. Recent surveys show that 90% of Millennials, 85% of Gen Xers, and 80% of Baby Boomers say they value brands that come across as genuine. In an era of influencer marketing, consumers can easily discern stock imagery and exaggerated stories from user-generated content and the truth. Beyond social media, it is crucial to integrate your brand’s story and company culture into all aspects of owned and paid media.
Have you ever wondered what a career in marketing would be like? There are so many roles and settings within the marketing industry to explore. Whether you are considering it as your first job or for a career change, here is a rundown of things you should know:
Where You Will Work:
Marketing is typically completed in either an in-house or agency setting. In-house means that a company has an internal marketing team who handles all, or most, marketing needs from content creation to implementation. An agency, such as Millennium Marketing Solutions, is a partner that businesses hire to fulfill a variety of marketing needs from strategy and branding to programming and promotional products. Working on an in-house team is a great option for those who want to focus all attention on one brand, whereas an agency setting is ideal for those seeking to work on a multitude of clients in different industries.
Trade shows are fantastic opportunities for networking, increasing brand awareness, and making sales. Recent studies have found that trade show attendees spend over eight hours on the exhibit floor and 81% of them have purchasing authority*. While the costs of exhibiting at trade shows vary greatly, it is generally a pricey endeavor. Don’t take your next trade show lightly. Establish goals with your team that are specific, measurable, achievable, realistic, and timely. Once your goals are clear, utilize the following strategies to enhance your ROI:
On average, a customer’s journey consists of 19 online touchpoints before converting. Even if you consider your business to be based on word-of-mouth referrals, it’s essential to reach your customer using an arsenal of highly coordinated tactics across an array of touchpoints (or interactions with your brand).
What is the story of your brand?
Building a brand involves conveying your brand’s story. Your story helps create the public’s understanding of your business, services, and unique selling propositions. Why should customers choose you? What problems do you solve for them? Once you have honed in on your brand’s narrative, you can pick which tactics will work best together to tell it.
Are you looking for a new approach to marketing? Millennium Marketing Solution’s team of experts believe that a multi-faceted marketing plan will help you achieve your 2018 business goals. For 30 years, we have helped our clients successfully grow their business with new ideas and proven marketing methods. We want to share with you what we have seen work. Follow along this year as we provide you with our multi-installment marketing series: Marketing to the 360th Degree. We will touch on industry topics that include digital marketing, strategy, design, printing, promotional products, trade shows, social media, and branding. We are kicking off our first installment by focusing on trade show marketing.Continue Reading »
Want to exhibit like a pro this trade show season?
Before you decide to commit to a trade show, it’s very important to establish a solid plan to make it as successful as possible, which is why we’re here to help!
While a trade show helps you increase your brand’s awareness, it’s also great for networking and seeing what’s going on in your industry. Here’s how you can prepare and ensure that your trade show runs smoothly and brings you success.
Doors opened at 9 a.m. on Wednesday, September 14 for Millennium’s Annual Marketing Expo and Educational Event. Following the theme of the Millennium School of Marketing, the team prepared to conduct interactive classes presenting the latest marketing tips, tricks, and tools to help businesses grow. Everyone’s energy was up as we began getting everything set up the afternoon prior. Factory representatives came flooding through the doors before the expo started, setting up their displays with cool new apparel and promotional products to showcase.
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Imagine your clients are hitting the beach to soak up the sun. What’s a beach day without the essentials, such as your sunscreen, sunglasses, a towel, and a good book? At Millennium Marketing Solutions, we know the marketing tactics to help you stay connected with your customers and keep your business growing.
Millennium Marketing Solutions is always discovering great new products, such as the Formulate® Kiosks, which are perfect for trade shows and various events. Digital displays are a growing trend with trade shows and events, as they are a great resource for showcasing a company’s products and services. They’re even ideal displays for lobbies.
Made in the USA, what makes these kiosks stand-out is not only their sturdy and lightweight curved aluminum tube frame, but also their printed pillowcase fabric graphics. Equipped with a monitor mount and tabletop, these visually-appealing kiosks make it easy to integrate digital messaging and display literature or products right there for customers. Offered in four different styles, all differing in size, shape, and color. Each include a pillowcase fabric graphic and support for a medium-sized monitor.