Why We Love YouTube Advertising and How You Can Learn to Love It Too!

There are plenty of reasons to love advertising on YouTube, but we’ll start with the obvious: it’s an inexpensive, yet effective way to reach your target audience, and that potential audience is huge! In fact, consumers aged 18-49-years-old regularly watch YouTube in place of broadcast TV or any of the cable networks. Altogether, over a billion hours of YouTube content are watched collectively every single day and there is a very good chance your customers or clients can be targeted on YouTube through advertising.Continue Reading »

3 Reasons Why You Should Bid on Branded Keywords

Our digital marketing team is constantly asked, “If my organic results are at the top of the page, why do we need to use our PPC budget on branded keywords?” This is an excellent question because in a perfect world, having your site at the top of the page organically would be enough. Unfortunately, that is not the case. The following three examples are why you should bid on branded keywords.

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