Professional Marketing Analysis & Marketing Planning

Your marketing plan is only as good as your marketing strategy. We believe that every strategy should have a strong foundation, built on thorough research and a market analysis. We are constantly looking for opportunities to learn about current trends in the marketplace and how to reach targeted audiences with broad marketing tactics. We offer a wide range of services, including strategy, content, media, web, search, design, and production, which gives us deeper insight into how we can provide you with a comprehensive, cross-channel marketing strategy under one roof.

We must first understand both external and internal variables that may influence or affect marketing efforts. Our team of professionals has extensive knowledge with identifying these factors. Even small variables can have a huge impact on your business’s growth, whether it is positive or harmful. We know that in order to provide consistent results and maximize the effectiveness of your marketing budget, we must account for all of these factors and minimize the risk of harmful ones while leveraging the opportunities of positive ones. These factors may include your business goals and operations, relevant industry nuances, competitors and their marketing efforts, perception of your business, messaging and tonality, consumers and their buying behaviors, technology advancements, and numerous others.

Millennium Marketing Solutions’ offers our custom Marketing Analysis & Plan that outlines these factors, how they can impact your efforts, and strategies you should implement to maximize your marketing campaigns.

The Process

The development of the Marketing Analysis & Plan is divided into four activities and time frames:

The Probe

The Probe

This initial meeting is approximately two hours. All client personnel who will be involved in the production of the report should be in attendance. This meeting consists of in depth questions regarding your business. We then follow this with a one-on-one meeting with key individuals in the organizations.

The Analysis

The Analysis

We take the information from the meetings and start to compile the information. We also gather and analyze industry and market place trends, competitive information, and consumer information. We use this research to develop key insights and recommendations.

The Playback

The Playback

Approximately two weeks later, we hold a second meeting where we present the information gathered during initial meetings, as well as general insights and findings. The goal of this meeting is for clarification, sources of additional desired information, and consensus, which allows us to finalize our report and suggestions.

The Presentation

The Presentation

Approximately three weeks later, we present our findings, implications, and recommendations. You will leave the meeting with a written report and clear understanding of your business marketing strategy and a detailed, actionable plan.

If you are interested in a Marketing Analysis & Plan for your business, please contact us!