What’s New In Digital Marketing — July 2020

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The marketing landscape continues to evolve. Almost every week, there are new features, tools, and expectations for small businesses. We’ve created the Millennium Digital Digest to summarize all of the most important digital marketing trends to help your business stay competitive and weather the challenges of 2020 and come out stronger.

What You Should Know — July 2020

Google Now Directing Users Straight to Relevant Section of Webpage

As of last month, Google’s Featured Snippets (the boxes of information at the top of search results when you search for things like questions) will now take you directly to the relevant section of the webpage. Google has been working on this feature for a while, but now that it’s finally implemented, businesses that appear in Featured Snippets may have to rethink their website design. Since visitors will be jumping past any content irrelevant to their search, you may have to come up with new ways to get them to stick around or convert.Continue Reading »

Reopening Safely with PPM & PPE

PPE Protects Employees & Customers. PPM Communicates Your Commitment.

As companies continue to adjust to the new realities of doing business during the era of COVID-19, new strategies for reopening or staying open with restrictions are needed. With states and local municipalities contemplating plans to open their economies back up, businesses have turned their attention to ways to structure and/or stagger a safe return to work.

Two essential ingredients in any successful reopening strategy are PPE (Personal Protective Equipment) and PPM (Proactive Protective Messaging). PPE protects your customers and employees, while PPM communicates your policies and commitment, and helps shape the work environment for maximum safety.Continue Reading »

What’s New In Digital Marketing — June 2020

Digital Digest HeaderThe marketing landscape continues to evolve. Almost every week, there are new features, tools, and expectations for small businesses. We’ve created the Millennium Digital Digest to summarize all of the most important digital marketing trends to help your business stay competitive and weather the challenges of 2020 and come out stronger.

What You Should Know — June 2020

Digital Tools Help Small Businesses During COVID-19

In addition to the adjustments we’ve had to make to our daily lives, COVID-19 has had a significant impact on small businesses around the world. A new report from the Connected Commerce Council shows how small businesses have used digital tools to endure the pandemic. One key takeaway: 34% of small businesses plan to rely on digital tools after restrictions have ended.Continue Reading »

Small Business Grants & Programs for COVID-19 Relief

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The state of Maryland and its local governments are offering a number of grants to help small businesses weather the challenges brought on by the COVID-19 pandemic. These grants can be used for a number of essential business expenses, from purchases of Personal Protective Equipment to payroll expenses to marketing and communications needs.

Maryland received nearly $2.4 billion from the Coronavirus Relief Fund established through the CARES Act. Part of this allotment was used for each county to set up a COVID-19 relief program in order to assist businesses negatively impacted by the pandemic. Other funds are available through The Maryland Department of Transportation (MDOT) DBE Business Development Reimbursement Program (BDRP).Continue Reading »

Blank & Imprinted Face Masks for Teams

Give your team the tools they need during these challenging times, with blank and imprinted personal face masks. Product availability and prices are subject to change due to market conditions, so we recommend placing orders quickly.Continue Reading »

Digital Marketing Tips During a Crisis

Digital Digest HeaderWe are living in unprecedented times, with COVID-19 impacting nearly every aspect of life. As marketers, we face the challenge of generating business in these ever-evolving circumstances. The data tells us people are spending more time on the computer, with non-gaming apps seeing a 20% increase over Q1 20201. Websites like Facebook, Netflix, and YouTube are seeing huge spikes in their traffic2, but search traffic is incredibly volatile depending on the industry3.

Knowing how to respond can be tricky, but one of the best things about digital marketing is that it’s fluid. You can change content on your website and advertising, and within minutes the changes can be live. Use this to your advantage. Here are some things that you can do with your digital marketing during COVID-19 or any crisis to ensure your company stays relevant, busy, and positioned for success as the market picks back up.Continue Reading »

Cybersecurity Tips for Working from Home

Is your company new to working remotely or is your team old pros? It is never a bad time to refresh your cybersecurity practices and provide your team with the resources, tools, and guidance to stay secure.

Be on the lookout for suspicious emails

Be aware of how to spot a phishing email (bad grammar, unknown sender email address, etc.) Don’t click on any links in emails without first verifying the link address.Continue Reading »

Work From Home Essentials

Show your team how much you appreciate them during these challenging times with remarkable gifts and essential items to keep them motivated and productive.Continue Reading »