First impressions last a lifetime. Your company’s logo is the first introduction of your brand to clients, customers, and even the competition. But how do you get a cohesive look when your brand grows and needs separate divisions or locations identified in its logo? How do you tie different elements of your brand neatly together?
This was the challenge facing Waypoints Yacht Charters as they developed new locations across the globe — adding visual identities for each unique location while keeping branding cohesive and consistent, to make that first impression last.
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Christmas in July has a whole new meaning when it comes to corporate gifts this year. While it may seem early to start thinking about your company’s holiday gifts, here’s why we’re encouraging you to start planning now:Continue Reading »
Oasis Marinas has roughly 30 marinas branched out across the country with different needs at any different time of the year. This can make ordering promotional products and other marketing materials a hassle, especially if it’s coming out of one office but heading to another. It can be overwhelming for just one contact to manage all of the shipping, tracking, purchasing, invoicing. It can also create inconsistent branding across a company.
Oasis Marinas wanted an easier way to ship their can koozies — popular with boaters and sold at each location. Oasis Marinas would order a large quantity to their headquarters and then ship them out from there, based on demand at other locations. This would create massive amounts of paperwork and shipping.Continue Reading »
Your website’s user experience might be excellent for one user, and painful for another, depending on how they prefer to find information. That’s why it’s essential to give users options to let them find answers and make contact the way they prefer.
For many customers, making a phone call is too inconvenient. But they still expect an easy way to ask simple questions, to discuss and discover more about the brands they interact with — without having to browse every page of a website.Continue Reading »
Virtual trade shows are a simple way to stay connected in a social-distanced world. Here’s why you should think about hosting a virtual trade show and here’s how you can make it successful.
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Your brand is much more than just a logo. It is crucial to integrate your brand’s story, values, and company culture into all your marketing efforts. More than ever, brand authenticity matters, and your audience wants to do business with brands they share values with.Continue Reading »
Apple’s newest iOS14 update adds several new privacy features that may affect digital marketers, and seemingly target Facebook. It’s unclear just how — or even when — Apple will roll out the major change in how apps like Facebook are able to collect audience data on devices that run iOS. But what is clear is it could have major impacts on the way targeting is done for marketers everywhere.Continue Reading »
As unpredictable of a year as 2020 was, some trends for 2021 and beyond are emerging. Remote work is here to stay, workplace apparel has become more comfortable and casual, and wellness is more important than ever.
With those trends in mind, here are some fresh, new promotional product ideas to invigorate your marketing in 2021:Continue Reading »
By now, you’ve probably adapted to working from home. You’ve set up the perfect home office. You have your routine down pat, and you might even have stopped wearing pajama pants and started putting on real pants every day. But have you adjusted your sales pitch?
While you’ve adjusted your work habits, you may not have adjusted how you showcase your work and deliver your pitch to prospects and customers — making sure it’s optimized for their new remote work environment.Continue Reading »
For years, marketers have been preparing businesses for a rising trend in voice searches. It’s now 2021, and gone are the days where being proactive is an option. Voice search continues to gain popularity not only because of the growth of smart speakers and devices but also because the speed to search is much faster. A recent study showed that with voice search you can search 110-150 words per minute, compared to 38-40 by typing.Continue Reading »