Upgrade Your Virtual Event “Booth” with an Introductory Video

When a tradeshow or event is virtual, you can’t rely on your booth or handouts to wow your prospects. However, many virtual events will allow you to add an introductory video to your virtual “booth,” giving you the perfect opportunity to make the right first impression.

In just 30 seconds, you can convey the value you’ll bring to prospective customers, outline your products or services, and give a strong representation of your brand. Even better, you can support those claims by adding testimonials from peers in your customers’ industries.

Minkoff Company decided to do just that. Millennium put together a concise, impactful video that was very effective for Minkoff in outlining their value at recent virtual events.

Interested in seeing what Millennium can put together for your next virtual event? Contact us to get started.

30 Marketing Insights That Are As True Today As 30 Years Ago

As Millennium celebrates 30 years in business this year, we’ve reflected all year long on what’s changed in those three decades. With the birth of digital marketing, many of the tactics we now use to communicate with customers look dramatically different than what our first customers in 1990 were using.

But many of the ideas and strategies that are at the core of effective marketing have stood the test of time, and are as important as ever. With that in mind, the team at Millennium brought together 30 marketing insights that remain as true today as they were 30 years ago:Continue Reading »

Page Experience, Brand Messaging AND More — Digital Digest, November 2020

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It’s tough to keep up with everything important in 2020, isn’t it? At Millennium, we’ve made it our mission to make sure that at the very least, you’re up-to-date on the latest digital marketing opportunities, tools, and updates to keep your business thriving in one of the toughest years. Read on to learn the most important updates for the month of November!

What You Should Know — November 2020

Page Experience Will Be More Important Than Ever Come May 2021

With Google’s next update, your website’s page experience will affect how high or low your website ranks on the search engine results page. The search engine giant recently confirmed that the Google Page Experience update will launch next May, meaning that you have about six months to make sure your website is providing the best experience for visitors. Also, Google plans on testing a visual indicator that highlights pages with great page experience, which may be the perfect opportunity to stand out from your competitors.Continue Reading »

Customer Communication Strategies and More — Digital Digest, October 2020

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As people change, adopt new tools for work and entertainment, and adjust to their lives, your marketing must change to meet them. Keeping up with every tool, trend, and opportunity is a lot to do while running a small business, especially in 2020. The Millennium Digital Digest is designed to keep you up-to-date on the latest tools & trends, help you meet your customers where they are, and put you ahead of the competition.

What You Should Know — October 2020

Don’t Blindly Copy Top Sites

In a competitive niche, it can be tempting to copy what your more successful competitors are doing. Maybe they have a specific page structure or type of content that seems to be the silver bullet behind their success. But before you copy, Google’s John Mueller suggests thinking about the needs of your specific site and users. After all, you won’t know if your competitors are succeeding in spite of their unique tactics. You may end up more successful doing something completely different.Continue Reading »

Social Media Pitfalls, SEO Myths, and More — Digital Digest, September 2020

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As people change, adopt new tools for work and entertainment, and adjust to their lives, your marketing must change to meet them. Keeping up with every tool, trend, and opportunity is a lot to do while running a small business, especially in 2020. The Millennium Digital Digest is designed to keep you up-to-date on the latest tools & trends, help you meet your customers where they are, and put you ahead of the competition.

What You Should Know — September 2020

Google Busts SEO Myths

We’ve covered some SEO myths in the past, but this article makes a nice roundup. Google experts get together and answer some of your most pressing questions about word count, how much content you need, whether underperforming content affects your rankings and more. In the end, though, the answer is pretty much the same for creating futureproof content for SEO: make sure you’re writing content that makes sense and satisfies user intent!Continue Reading »

What’s New In Digital Marketing — August 2020

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The marketing landscape continues to evolve. Almost every week, there are new features, tools, and expectations for small businesses. We’ve created the Millennium Digital Digest to summarize all of the most important digital marketing trends to help your business stay competitive and weather the challenges of 2020 and come out stronger.

What You Should Know — August 2020

New Predictive Capabilities in Google Analytics

In order to help businesses improve their targeting and focus on the right audiences, Google Analytics has added two new predictive metrics called Purchase Probability and Churn Probability. Purchase Probability helps you understand how likely people who visited your site will make a purchase in the next 7 days. Churn Probability predicts the likelihood that active users won’t visit your site in 7 days. Google hopes businesses will use these audiences in tandem with Google Ads in order to drive growth directly.Continue Reading »

What’s New In Digital Marketing — July 2020

Digital Digest Header

The marketing landscape continues to evolve. Almost every week, there are new features, tools, and expectations for small businesses. We’ve created the Millennium Digital Digest to summarize all of the most important digital marketing trends to help your business stay competitive and weather the challenges of 2020 and come out stronger.

What You Should Know — July 2020

Google Now Directing Users Straight to Relevant Section of Webpage

As of last month, Google’s Featured Snippets (the boxes of information at the top of search results when you search for things like questions) will now take you directly to the relevant section of the webpage. Google has been working on this feature for a while, but now that it’s finally implemented, businesses that appear in Featured Snippets may have to rethink their website design. Since visitors will be jumping past any content irrelevant to their search, you may have to come up with new ways to get them to stick around or convert.Continue Reading »

Reopening Safely with PPM & PPE

PPE Protects Employees & Customers. PPM Communicates Your Commitment.

As companies continue to adjust to the new realities of doing business during the era of COVID-19, new strategies for reopening or staying open with restrictions are needed. With states and local municipalities contemplating plans to open their economies back up, businesses have turned their attention to ways to structure and/or stagger a safe return to work.

Two essential ingredients in any successful reopening strategy are PPE (Personal Protective Equipment) and PPM (Proactive Protective Messaging). PPE protects your customers and employees, while PPM communicates your policies and commitment, and helps shape the work environment for maximum safety.Continue Reading »

What’s New In Digital Marketing — June 2020

Digital Digest HeaderThe marketing landscape continues to evolve. Almost every week, there are new features, tools, and expectations for small businesses. We’ve created the Millennium Digital Digest to summarize all of the most important digital marketing trends to help your business stay competitive and weather the challenges of 2020 and come out stronger.

What You Should Know — June 2020

Digital Tools Help Small Businesses During COVID-19

In addition to the adjustments we’ve had to make to our daily lives, COVID-19 has had a significant impact on small businesses around the world. A new report from the Connected Commerce Council shows how small businesses have used digital tools to endure the pandemic. One key takeaway: 34% of small businesses plan to rely on digital tools after restrictions have ended.Continue Reading »