Your brand is much more than just a logo. It is crucial to integrate your brand’s story, values, and company culture into all your marketing efforts. More than ever, brand authenticity matters, and your audience wants to do business with brands they share values with.Continue Reading »
Apple’s newest iOS14 update adds several new privacy features that may affect digital marketers, and seemingly target Facebook. It’s unclear just how — or even when — Apple will roll out the major change in how apps like Facebook are able to collect audience data on devices that run iOS. But what is clear is it could have major impacts on the way targeting is done for marketers everywhere.Continue Reading »
As unpredictable of a year as 2020 was, some trends for 2021 and beyond are emerging. Remote work is here to stay, workplace apparel has become more comfortable and casual, and wellness is more important than ever.
With those trends in mind, here are some fresh, new promotional product ideas to invigorate your marketing in 2021:Continue Reading »
By now, you’ve probably adapted to working from home. You’ve set up the perfect home office. You have your routine down pat, and you might even have stopped wearing pajama pants and started putting on real pants every day. But have you adjusted your sales pitch?
While you’ve adjusted your work habits, you may not have adjusted how you showcase your work and deliver your pitch to prospects and customers — making sure it’s optimized for their new remote work environment.Continue Reading »
For years, marketers have been preparing businesses for a rising trend in voice searches. It’s now 2021, and gone are the days where being proactive is an option. Voice search continues to gain popularity not only because of the growth of smart speakers and devices but also because the speed to search is much faster. A recent study showed that with voice search you can search 110-150 words per minute, compared to 38-40 by typing.Continue Reading »
When events are held virtually, it can difficult to connect with attendees on a personal level, and giving the traditional welcome gifts can prove challenging. Adding to the difficulty, attendees are often working from home, away from their usual place of business where items can be easily shipped to a central address.
For the Regulatory Affairs Professionals Society and their Convergence conference, it was no different: How could they provide a personal touch to each one of their conference attendees and speakers when it would be held virtually?Continue Reading »
If we time-traveled back to the late 1990s, as Search Engine Optimization (SEO) was first becoming a viable digital marketing strategy, you would barely recognize the tactics being used. Tactics like keyword stuffing, hidden text, and extra-long copy to boost word count were all employed to sway search engines.
Most marketers are now quick to recognize that the execution of SEO has evolved and these tactics no longer work. But what about measuring the success of your SEO efforts? For decades, page rankings and keyword rankings were the primary metrics, or key performance indicators (KPIs). The first questions one would ask is “where am I ranking for keyword X” or “what is the ranking of my website?”Continue Reading »
When a tradeshow or event is virtual, you can’t rely on your booth or handouts to wow your prospects. However, many virtual events will allow you to add an introductory video to your virtual “booth,” giving you the perfect opportunity to make the right first impression.
Welcome Virtual Prospects with an Overview Video
In just 30 seconds, you can convey the value you’ll bring to prospective customers, outline your products or services, and give a strong representation of your brand. Even better, you can support those claims by adding testimonials from peers in your customers’ industries.
Minkoff Company decided to do just that. Millennium put together a concise, impactful video that was very effective for Minkoff in outlining their value at recent virtual events.
Interested in seeing what Millennium can put together for your next virtual event? Contact us to get started.
As Millennium celebrates 30 years in business this year, we’ve reflected all year long on what’s changed in those three decades. With the birth of digital marketing, many of the tactics we now use to communicate with customers look dramatically different than what our first customers in 1990 were using.
But many of the ideas and strategies that are at the core of effective marketing have stood the test of time, and are as important as ever. With that in mind, the team at Millennium brought together 30 marketing insights that remain as true today as they were 30 years ago:Continue Reading »