The Death of Flash & More — November 2019 Digital Digest

As part of Millennium’s mission to help our clients achieve their business goals through marketing, we’ve created the Millennium Digital Digest, curated by our team of Google certified digital marketing experts to summarize the most important recent digital marketing trends.

What You Should Know — November 2019


More About Google’s Latest Algorithm Update — BERT: Google is Improving 10% of Searches

Last month, we told you about Google’s change to its core search algorithm. We now know it may improve the results for as many as 10% of searches. Continue Reading »

Introducing the Millennium Digital Digest

The marketing landscape is constantly evolving. It can be daunting to keep up with the current digital marketing trends, but it’s a necessity to keep your company competitive. As part of Millennium’s mission to help our clients achieve their business goals through marketing, we’ve created the Millennium Digital Digest. This monthly collection is curated by our team of Google certified digital marketing experts to summarize the most important recent digital marketing trends that you should know about to help your business thrive.

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Google Core Algorithm Update Rolling Out

Google has released a broad core algorithm update, starting September 24 and rolling out over the next few days. Google releases several “core updates” a year, but only announces these updates when they anticipate website rankings to be affected. Wondering how to prepare? Here’s a quick summary of what Google says website owners and digital marketers should know about the updates:Continue Reading »

Score Big On Marketing Moments this Football Season

The wait is over — ⁠football season is finally here! Fantasy football leagues and tailgates are booting up again. Fans are filling stadiums with beer and hotdogs in hand, cheering for their team. With football’s popularity showing no signs of slowing down (NFL viewership rose to an average of 15.8 million viewers per game in 2018), don’t let your business sit on the sidelines. Capture new fans of your own and score brand exposure, social engagement, and more.Continue Reading »

Bringing Hidden Treasure to Life: Papa’s Pilar® Lost Cask Rum

Our friends at Papa’s Pilar® Rum asked us to help bring their limited edition rum to life with packaging that would reflect the story and essence of the brand. Papa’s Pilar® Rum is an ultra-premium, artisan-crafted rum inspired by Ernest “Papa” Hemingway. Papa was an author, explorer, storyteller, conservationist, bon vivant and Key West local, who is celebrated for what he was not: a spectator.

The Task

Just as Ernest Hemingway rediscovered a trunk full of his writings at the Hotel Ritz in Paris, Papa’s Pilar uncovered 3 bourbon barrels resting with their Blonde rum for over 3 years. They turned the discovery into a limited release rum, exclusively available at their Brand Home at the Papa’s Pilar Distillery in Key West and named the “Lost Cask Limited Edition.” Millennium was tasked with creating a finishing touch for the Lost Cask Rum packaging as unique and refined as Hemingway himself. The challenge was to create packaging that would be special, match the rest of the brand, all while having it done in time for a special event in honor of Hemingway’s birthday.Continue Reading »

Crediting Conversions: Using Attribution & the Customer Journey for the Full Picture

ROI is always top of mind — understandably. We want to know where our money is going and what we’re getting in return for it. For many businesses, ROI is measured by lead generation or conversions because it is the easiest metric to tie a literal return to. But how credit is attributed to the source of each conversion can mean all the difference when measuring the success of your campaigns.

So, what does this mean? Well, in layman’s terms, it means conversions don’t necessarily come from one place, action, occurrence, or marketing effort. Conversions are a result of consumers interacting with various stages of what we call the Customer Journey, and attribution is how we connect the dots.Continue Reading »

Millennium’s Lauren Choiniere Named Chair of CPPA’s Philanthropy Committee

Lauren Choiniere, our promotional project managerWe are proud to announce that Lauren Choiniere, our promotional project manager, has recently been named as the new chairperson of the Philanthropy Committee for the Chesapeake Promotional Products Association (CPPA), a non-profit trade association that connects and educates more than 200 promotional product manufacturing firms throughout Maryland Northern Virginia, and Southern Delaware. Continue Reading »

How to Sell Your Brand’s Story

Brand authenticity matters. Recent surveys show that 90% of Millennials, 85% of Gen Xers, and 80% of Baby Boomers say they value brands that come across as genuine. In an era of influencer marketing, consumers can easily discern stock imagery and exaggerated stories from user-generated content and the truth. Beyond social media, it is crucial to integrate your brand’s story and company culture into all aspects of owned and paid media.

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Join Us For Our “Marketing for Recruitment & Retention” Lunch & Learn April 24

Lunch & Learn at Millennium Marketing Solutions - 4/24/19

If you’re struggling to acquire high-quality candidates and to retain your strongest team members, then this Lunch & Learn is for you! You’re invited to our FREE event focused on Marketing for Recruitment & Retention. Enjoy a complimentary meal while learning how to leverage your digital marketing, social media, website, and creative incentives to recruit top talent and keep your all-stars happy. A factory rep from Polyconcept, a leading promotional products company, will be present to showcase creative ideas for welcome gifts, employee awards, and recruiting items.

Special Guest Speaker: Kelly Mitchell, MS, SPHR, SHRM-SCP

Kelly is the founder of impactHR and is a leading expert in employee acquisition. She will be sharing effective hiring strategies, benefits ideas, and compliance knowledge.

When:

April 24, 2019 at 11:30am-1:30pm

Where:

Millennium Marketing Solutions

RSVP:

Please email lsmith@mm4solutions.com. Seating is limited, don’t hesitate!

How to Write Killer PPC Ads

Digital marketing is a dynamic realm of advertising. Big players like Google are always enhancing their algorithms and releasing updates that can make business owners dizzy trying to keep up. There is a lot of competition online. Chances are someone else offers services and products similar to yours. How are you supposed to stand out from the crowd? The answer – killer pay-per-click (PPC) Google Ads. Here are some tips for improving your click-through-rate (CTR) and increasing conversions:

Write Ads for Your Audience, Not Your Ego

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