5 PPC Campaign Mistakes to Avoid

Pay-per-click, or PPC, is a term in digital marketing that refers to running a campaign for which you only pay once a user clicks or engages with an ad. A “paid” digital strategy is important because it enables you to target ads based on keywords for relevant searches and helps reach users who fit specific interests. The rapidly evolving landscape of digital marketing makes it challenging for business owners to stay current with trends. For this reason, many businesses are making digital marketing mistakes and not utilizing budgets to their fullest potential. Here are PPC mistakes to avoid:

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How to Build Your Brand With An Integrated Marketing Strategy

On average, a customer’s journey consists of 19 online touchpoints before converting. Even if you consider your business to be based on word-of-mouth referrals, it’s essential to reach your customer using an arsenal of highly coordinated tactics across an array of touchpoints (or interactions with your brand).

What is the story of your brand?

Building a brand involves conveying your brand’s story. Your story helps create the public’s understanding of your business, services, and unique selling propositions. Why should customers choose you? What problems do you solve for them? Once you have honed in on your brand’s narrative, you can pick which tactics will work best together to tell it.

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6 Digital Marketing Trends in 2019

A new year means new opportunities to make your brand shine in a competitive digital marketing landscape. This past year was action-packed with the introduction of IGTV (Instagram’s standalone, mobile-first video platform), the General Data Protection Regulation (GDPR) in the EU, Twitter’s massive data breach, and Google My Business’s seven-day post feature update, to name just a few events.

If 2018 taught marketers anything, it is that major social media and search platforms are working rapid fire to develop new tools and that government bodies are playing catch up with the internet in terms of protecting user information. As we head into 2019, here are six digital marketing trends to anticipate and act on:

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Best SEO Tactics for 2019

The mission of Google and other search engines is to drive the most relevant search results to the user.  As such, search engine optimization (SEO) is one of the most important digital marketing strategies for 2019. Here are four tips for achieving stellar SEO results in the new year:

1. Useful Content

Your content strategy should be centered upon crafting content that your audience will find informative, helpful, and interesting. Content can be anything from a short industry update to an in-depth blog. Performing keyword research is a crucial step in developing strong content that answers a question people are searching for. Creating “fluff”, or content without significant value can hurt your website’s search ranking.

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Lunch & Learn: Digital Marketing with Google

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Image by Google

The Millennium Marketing Solutions team would like to invite you to partake in an afternoon of digital marketing education. Google representatives will be live-streaming to discuss how you can best reach potential clients using tools such as Google Ads. The Lunch & Learn event is free and lunch will be provided. Our own digital marketing team will be available to answer any follow-up questions you may have after the Google presentation. We look forward to an informative afternoon!

When: Wednesday, November 14, 2018, from 11:30am – 1:30pm

Where: Millennium Marketing Solutions (Get Directions)

RSVP: https://partnersconnect.withgoogle.com/event/millennium-marketing-solutions

Please be sure to RSVP by Tuesday, October 30. If you have any questions please feel to contact us and we would be happy to help!

5 Holiday Gifting Tips

As the leaves continue to fall and the last apples at your local orchard are picked, it is time to start thinking about the upcoming holiday season. In today’s diverse business world it can be difficult to know who celebrates which holiday and how to be culturally aware of each person’s background. With all the stress that the holiday season brings, here are some tips for making gift giving in the business world a little more simple:

1. Be Inclusive

When it comes to employee gifts it is important to include everyone, even those who are not celebrating a holiday during the winter months. The same can be said for client gifts. A good way to be inclusive is to pick an end of year employee appreciation gifts such as custom mugs, apparel, Bluetooth speakers, or assorted treats.   

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Everything You Need to Know About Google Project Beacon

What Are Beacons?

The term beacon has been a buzzword for a few years now. Beacons are used by large retail companies to help push information and notifications to users while they are shopping. Have you ever been out shopping, check your phone and notice an ad or notification pop up about an item sold in the store? If yes, then you know that the store has implemented a beacon to enhance its reach to customers like you.

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Google My Business: Insights Tab Update

It’s no secret that Google My Business has become crucial to a business’s online presence. When you verify your business with Google My Business you have a great deal of power over your digital footprint. You are able to control specific information about your business including hours of operations, location, and products or services. You can also interact with customers on reviews they post.

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