Solution Spotlight: Creating a Sub-Brand Architecture

First impressions last a lifetime. Your company’s logo is the first introduction of your brand to clients, customers, and even the competition. But how do you get a cohesive look when your brand grows and needs separate divisions or locations identified in its logo? How do you tie different elements of your brand neatly together?

This was the challenge facing Waypoints Yacht Charters as they developed new locations across the globe — adding visual identities for each unique location while keeping branding cohesive and consistent, to make that first impression last.

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Solution Spotlight: Save Time, Reduce Errors, and Ensure Brand Consistency with Company Stores

Oasis Marinas has roughly 30 marinas branched out across the country with different needs at any different time of the year. This can make ordering promotional products and other marketing materials a hassle, especially if it’s coming out of one office but heading to another. It can be overwhelming for just one contact to manage all of the shipping, tracking, purchasing, invoicing. It can also create inconsistent branding across a company.

Oasis Marinas wanted an easier way to ship their can koozies — popular with boaters and sold at each location. Oasis Marinas would order a large quantity to their headquarters and then ship them out from there, based on demand at other locations. This would create massive amounts of paperwork and shipping.Continue Reading »

Solution Spotlight: Customized, User-Friendly Chatbots

Your website’s user experience might be excellent for one user, and painful for another, depending on how they prefer to find information. That’s why it’s essential to give users options to let them find answers and make contact the way they prefer.

For many customers, making a phone call is too inconvenient. But they still expect an easy way to ask simple questions, to discuss and discover more about the brands they interact with — without having to browse every page of a website.Continue Reading »

How Will Apple’s iOS14 Impact Digital Marketing?

Apple’s newest iOS14 update adds several new privacy features that may affect digital marketers, and seemingly target Facebook. It’s unclear just how — or even when  — Apple will roll out the major change in how apps like Facebook are able to collect audience data on devices that run iOS. But what is clear is it could have major impacts on the way targeting is done for marketers everywhere.Continue Reading »

2021 Promotional Product Trends: A Fresh Start

As unpredictable of a year as 2020 was, some trends for 2021 and beyond are emerging. Remote work is here to stay, workplace apparel has become more comfortable and casual, and wellness is more important than ever.

With those trends in mind, here are some fresh, new promotional product ideas to invigorate your marketing in 2021:Continue Reading »

Solution Spotlight: Custom-Designed Slide Decks

By now, you’ve probably adapted to working from home. You’ve set up the perfect home office. You have your routine down pat, and you might even have stopped wearing pajama pants and started putting on real pants every day. But have you adjusted your sales pitch?

While you’ve adjusted your work habits, you may not have adjusted how you showcase your work and deliver your pitch to prospects and customers — making sure it’s optimized for their new remote work environment.Continue Reading »

Alexa, How do I Optimize for Voice Search?

For years, marketers have been preparing businesses for a rising trend in voice searches. It’s now 2021, and gone are the days where being proactive is an option. Voice search continues to gain popularity not only because of the growth of smart speakers and devices but also because the speed to search is much faster. A recent study showed that with voice search you can search 110-150 words per minute, compared to 38-40 by typing[1].Continue Reading »