The wait is over — football season is finally here! Fantasy football leagues and tailgates are booting up again. Fans are filling stadiums with beer and hotdogs in hand, cheering for their team. With football’s popularity showing no signs of slowing down (NFL viewership rose to an average of 15.8 million viewers per game in 2018), don’t let your business sit on the sidelines. Capture new fans of your own and score brand exposure, social engagement, and more.Continue Reading »
Our friends at Papa’s Pilar® Rum asked us to help bring their limited edition rum to life with packaging that would reflect the story and essence of the brand. Papa’s Pilar® Rum is an ultra-premium, artisan-crafted rum inspired by Ernest “Papa” Hemingway. Papa was an author, explorer, storyteller, conservationist, bon vivant and Key West local, who is celebrated for what he was not: a spectator.
Just as Ernest Hemingway rediscovered a trunk full of his writings at the Hotel Ritz in Paris, Papa’s Pilar uncovered 3 bourbon barrels resting with their Blonde rum for over 3 years. They turned the discovery into a limited release rum, exclusively available at their Brand Home at the Papa’s Pilar Distillery in Key West and named the “Lost Cask Limited Edition.” Millennium was tasked with creating a finishing touch for the Lost Cask Rum packaging as unique and refined as Hemingway himself. The challenge was to create packaging that would be special, match the rest of the brand, all while having it done in time for a special event in honor of Hemingway’s birthday.Continue Reading »
ROI is always top of mind — understandably. We want to know where our money is going and what we’re getting in return for it. For many businesses, ROI is measured by lead generation or conversions because it is the easiest metric to tie a literal return to. But how credit is attributed to the source of each conversion can mean all the difference when measuring the success of your campaigns.
So, what does this mean? Well, in layman’s terms, it means conversions don’t necessarily come from one place, action, occurrence, or marketing effort. Conversions are a result of consumers interacting with various stages of what we call the Customer Journey, and attribution is how we connect the dots.Continue Reading »
We are proud to announce that Lauren Choiniere, our promotional project manager, has recently been named as the new chairperson of the Philanthropy Committee for the Chesapeake Promotional Products Association (CPPA), a non-profit trade association that connects and educates more than 200 promotional product manufacturing firms throughout Maryland Northern Virginia, and Southern Delaware. Continue Reading »
Brand authenticity matters. Recent surveys show that 90% of Millennials, 85% of Gen Xers, and 80% of Baby Boomers say they value brands that come across as genuine. In an era of influencer marketing, consumers can easily discern stock imagery and exaggerated stories from user-generated content and the truth. Beyond social media, it is crucial to integrate your brand’s story and company culture into all aspects of owned and paid media.
If you’re struggling to acquire high-quality candidates and to retain your strongest team members, then this Lunch & Learn is for you! You’re invited to our FREE event focused on Marketing for Recruitment & Retention. Enjoy a complimentary meal while learning how to leverage your digital marketing, social media, website, and creative incentives to recruit top talent and keep your all-stars happy. A factory rep from Polyconcept, a leading promotional products company, will be present to showcase creative ideas for welcome gifts, employee awards, and recruiting items.
Special Guest Speaker: Kelly Mitchell, MS, SPHR, SHRM-SCP
Kelly is the founder of impactHR and is a leading expert in employee acquisition. She will be sharing effective hiring strategies, benefits ideas, and compliance knowledge.
April 24, 2019 at 11:30am-1:30pm
Please email firstname.lastname@example.org. Seating is limited, don’t hesitate!
Digital marketing is a dynamic realm of advertising. Big players like Google are always enhancing their algorithms and releasing updates that can make business owners dizzy trying to keep up. There is a lot of competition online. Chances are someone else offers services and products similar to yours. How are you supposed to stand out from the crowd? The answer – killer pay-per-click (PPC) Google Ads. Here are some tips for improving your click-through-rate (CTR) and increasing conversions:
Write Ads for Your Audience, Not Your Ego
Millennium Marketing Solutions is pleased to announce that our President and Owner, Janice Tippett, has been named to The Daily Record’s distinguished Maryland’s Top 100 Women list for 2019. Since 1996, this award has recognized women with outstanding professional accomplishments, active community involvement, and extensive mentorship experience.
“Each of this year’s Maryland’s Top 100 Women honorees excels in her unique endeavors, yet all share common traits. They inspire those around them — by their actions, their words and their deeds — to be the best,” said Suzanne Fischer-Huettner, publisher of The Daily Record. “They are committed to mentoring and inspiring future generations in addition to making a difference at home, at work, and in their communities. The Daily Record is pleased to honor them.”
Ms. Tippett founded Millennium Marketing Solutions in 1990 in her mother’s home with a passion for design and print. Over the last 29 years, the business has grown significantly. With over 30 employees, services offered now include graphic design, digital printing and fulfillment, digital marketing (SEO & PPC), social media marketing and advertising, website programming, promotional products, trade show displays and signage, company stores, and marketing strategy for businesses of all sizes.
“Marketing is an industry that changes on a monthly basis. There is always a new technology, a new touchpoint, or a new strategy to explore, perfect, and execute for clients,” said Ms. Tippett. She went on to elaborate, “Successfully owning and operating a marketing business for 29 years in a dynamic field that is always changing is my biggest professional accomplishment.”
Ms. Tippett will be attending the April 15, 2019 award ceremony at the Joseph Meyerhoff Symphony Hall in Baltimore, MD.
Have you ever wondered what a career in marketing would be like? There are so many roles and settings within the marketing industry to explore. Whether you are considering it as your first job or for a career change, here is a rundown of things you should know:
Where You Will Work:
Marketing is typically completed in either an in-house or agency setting. In-house means that a company has an internal marketing team who handles all, or most, marketing needs from content creation to implementation. An agency, such as Millennium Marketing Solutions, is a partner that businesses hire to fulfill a variety of marketing needs from strategy and branding to programming and promotional products. Working on an in-house team is a great option for those who want to focus all attention on one brand, whereas an agency setting is ideal for those seeking to work on a multitude of clients in different industries.
Trade shows are fantastic opportunities for networking, increasing brand awareness, and making sales. Recent studies have found that trade show attendees spend over eight hours on the exhibit floor and 81% of them have purchasing authority*. While the costs of exhibiting at trade shows vary greatly, it is generally a pricey endeavor. Don’t take your next trade show lightly. Establish goals with your team that are specific, measurable, achievable, realistic, and timely. Once your goals are clear, utilize the following strategies to enhance your ROI: