Millennium School of Marketing Recap!

expo3Doors opened at 9 a.m. on Wednesday, September 14 for Millennium’s Annual Marketing Expo and Educational Event. Following the theme of the Millennium School of Marketing, the team prepared to conduct interactive classes presenting the latest marketing tips, tricks, and tools to help businesses grow. Everyone’s energy was up as we began getting everything set up the afternoon prior. Factory representatives came flooding through the doors before the expo started, setting up their displays with cool new apparel and promotional products to showcase.
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Millennium Takes on New York City, Thanks to Google!

On Thursday, September 1, our Director of Client Services and Digital Marketing, Kelley Trosko as well as our Senior googleeeMarketing Consultant, Debra May hopped on a train and headed to New York City to meet with Google directly. Since Millennium Marketing Solutions is a Google Partner, we were invited to an all day seminar with various other Google Partners discussing Pay-Per-Click (PPC) Advertising.

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What Changed with Google SERPS?

If you are of the 1/3 of world users who use Bing, you probably haven’t noticed, but Google has stopped advertising to the right of its search results on desktop computers.

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Why Is Content Key?

You’ve probably heard it before. Content is key, but why exactly?content1

Content marketing is often referred to as the driving force in digital marketing, as the content and language you use to engage your users not only should inform them, but also attract them to the product or service you are offering. A basic definition of content marketing is a marketing tool that revolves around creating, publishing, and distributing content specifically for your target audience. As difficult as this may be at times, you really have to put yourself in a potential customer’s shoes.

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What Does a Responsive Website Look Like?

resss2People seem to always be on the go, which is why mobile devices are often turned to over computers when surfing the web. However, mobile devices are constrained by display size and require a different approach to how content is laid out on screen for optimal user experience (UX).

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What Makes a PPC Campaign Successful?

Pay-per-click (PPC) is an advertising medium where advertisers pay a fee each time their ad is clicked. It is essentially a way of buying visits to your website, rather than earning those visits organically. Using Google AdWords, an online advertising service, our search engine marketing (SEM) professionals analyze and employ relevant keywords and build expert landing pages designed to rank high in Google, Bing, Yahoo, and other search results. The key is to show ads to users who are searching for your products or services.

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Welcome, Millennium Newbies!

Millennium would like to give a warm welcome to our new Project Manager, Shawna Benfield, and our new Marketing Consultant, Marcus Oxyer. Both joined our team recently and have proven to be dynamic members of the overall Millennium team.

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Is Print Becoming a Thing of the Past?

In today’s technology-driven society, people often wonder how much longer we’re going to rely on printed materials for information or entertainment resources. The answer is that although technology plays a significant role in our lives on a daily basis, there’s no denying that print media still makes a long-lasting impression!

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