Schema.org – How Structured Data is changing the shape of SEO

What is Structure Data?

In the broadest terms, Structured Data is information that has been organized in a certain way to be interpreted by someone or something. Accounting information stored in a spreadsheet or website content stored in an online database are both examples of Structure Data.

When it comes to SEO, Structured Data refers to organizing information on a webpage using data attributes (schemas) applied to specific elements that allow search engines to understand that information better. Listings of events, information about a blog author, or product reviews are examples of elements that can benefit from Structured Data.

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