Janice Tippett Named to the 2019 Maryland’s Top 100 Women List

Posted on March 20, 2019August 30, 2019

Millennium Marketing Solutions is pleased to announce that our President and Owner, Janice Tippett, has been named to The Daily Record’s distinguished Maryland’s Top 100 Women list for 2019. Since 1996, this award has recognized women with outstanding professional accomplishments, active community involvement, and extensive mentorship experience.

“Each of this year’s Maryland’s Top 100 Women honorees excels in her unique endeavors, yet all share common traits. They inspire those around them — by their actions, their words and their deeds — to be the best,” said Suzanne Fischer-Huettner, publisher of The Daily Record. “They are committed to mentoring and inspiring future generations in addition to making a difference at home, at work, and in their communities. The Daily Record is pleased to honor them.”

Ms. Tippett founded Millennium Marketing Solutions in 1990 in her mother’s home with a passion for design and print. Over the last 29 years, the business has grown significantly. With over 30 employees, services offered now include graphic design, digital printing and fulfillment, digital marketing (SEO & PPC), social media marketing and advertising, website programming, promotional products, trade show displays and signage, company stores, and marketing strategy for businesses of all sizes.

“Marketing is an industry that changes on a monthly basis. There is always a new technology, a new touchpoint, or a new strategy to explore, perfect, and execute for clients,” said Ms. Tippett. She went on to elaborate, “Successfully owning and operating a marketing business for 29 years in a dynamic field that is always changing is my biggest professional accomplishment.”

Ms. Tippett will be attending the April 15, 2019 award ceremony at the Joseph Meyerhoff Symphony Hall in Baltimore, MD.

The Many Facets of Marketing: Which Role Is Right For You?

Posted on February 27, 2019September 4, 2019

Have you ever wondered what a career in marketing would be like? There are so many roles and settings within the marketing industry to explore. Whether you are considering it as your first job or for a career change, here is a rundown of things you should know:

Where You Will Work:

Marketing is typically completed in either an in-house or agency setting. In-house means that a company has an internal marketing team who handles all, or most, marketing needs from content creation to implementation. An agency, such as Millennium Marketing Solutions, is a partner that businesses hire to fulfill a variety of marketing needs from strategy and branding to programming and promotional products. Working on an in-house team is a great option for those who want to focus all attention on one brand, whereas an agency setting is ideal for those seeking to work on a multitude of clients in different industries.

How To Rock Your Next Trade Show

Posted on February 1, 2019August 27, 2019

Trade shows are fantastic opportunities for networking, increasing brand awareness, and making sales. Recent studies have found that trade show attendees spend over eight hours on the exhibit floor and 81% of them have purchasing authority*. While the costs of exhibiting at trade shows vary greatly, it is generally a pricey endeavor. Don’t take your next trade show lightly. Establish goals with your team that are specific, measurable, achievable, realistic, and timely. Once your goals are clear, utilize the following strategies to enhance your ROI:

5 PPC Campaign Mistakes to Avoid

Posted on January 3, 2019June 24, 2019

Pay-per-click, or PPC, is a term in digital marketing that refers to running a campaign for which you only pay once a user clicks or engages with an ad. A “paid” digital strategy is important because it enables you to target ads based on keywords for relevant searches and helps reach users who fit specific interests. The rapidly evolving landscape of digital marketing makes it challenging for business owners to stay current with trends. For this reason, many businesses are making digital marketing mistakes and not utilizing budgets to their fullest potential. Here are PPC mistakes to avoid:

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How to Build Your Brand With An Integrated Marketing Strategy

Posted on January 3, 2019August 29, 2019

On average, a customer’s journey consists of 19 online touchpoints before converting. Even if you consider your business to be based on word-of-mouth referrals, it’s essential to reach your customer using an arsenal of highly coordinated tactics across an array of touchpoints (or interactions with your brand).

What is the story of your brand?

Building a brand involves conveying your brand’s story. Your story helps create the public’s understanding of your business, services, and unique selling propositions. Why should customers choose you? What problems do you solve for them? Once you have honed in on your brand’s narrative, you can pick which tactics will work best together to tell it.

You’re Invited: Trade Show Lunch & Learn

Posted on December 13, 2018September 5, 2019

Millennium Awarded 2018 Associate Member of the Year by Property Management Association

Posted on December 6, 2018September 4, 2019

Millennium Marketing Solutions has been named the 2018 Property Management Association (PMA) Associate Member of the Year in recognition of outstanding participation and support of the organization and the property management community. The award was announced on November 15, 2018 at the PMA Past Presidents’ Award Banquet in Bethesda, MD.

6 Digital Marketing Trends in 2019

Posted on December 4, 2018June 24, 2019

A new year means new opportunities to make your brand shine in a competitive digital marketing landscape. This past year was action-packed with the introduction of IGTV (Instagram’s standalone, mobile-first video platform), the General Data Protection Regulation (GDPR) in the EU, Twitter’s massive data breach, and Google My Business’s seven-day post feature update, to name just a few events.

If 2018 taught marketers anything, it is that major social media and search platforms are working rapid fire to develop new tools and that government bodies are playing catch up with the internet in terms of protecting user information. As we head into 2019, here are six digital marketing trends to anticipate and act on:

Best SEO Tactics for 2019

Posted on November 2, 2018June 24, 2019

The mission of Google and other search engines is to drive the most relevant search results to the user. As such, search engine optimization (SEO) is one of the most important digital marketing strategies for 2019. Here are four tips for achieving stellar SEO results in the new year:

1. Useful Content

Your content strategy should be centered upon crafting content that your audience will find informative, helpful, and interesting. Content can be anything from a short industry update to an in-depth blog. Performing keyword research is a crucial step in developing strong content that answers a question people are searching for. Creating “fluff”, or content without significant value can hurt your website’s search ranking.

Lunch & Learn: Digital Marketing with Google

Posted on October 16, 2018September 4, 2019

Image by Google

The Millennium Marketing Solutions team would like to invite you to partake in an afternoon of digital marketing education. Google representatives will be live-streaming to discuss how you can best reach potential clients using tools such as Google Ads. The Lunch & Learn event is free and lunch will be provided. Our own digital marketing team will be available to answer any follow-up questions you may have after the Google presentation. We look forward to an informative afternoon!

When: Wednesday, November 14, 2018, from 11:30am – 1:30pm

Where: Millennium Marketing Solutions (Get Directions)

RSVP: https://partnersconnect.withgoogle.com/event/millennium-marketing-solutions

Please be sure to RSVP by Tuesday, October 30. If you have any questions please feel to contact us and we would be happy to help!