The marketing landscape continues to evolve. Almost every week, there are new features, tools, and expectations for small businesses. We’ve created the Millennium Digital Digest to summarize all of the most important digital marketing trends to help your business stay competitive and weather the challenges of 2020 and come out stronger.
What You Should Know — July 2020
Google Now Directing Users Straight to Relevant Section of Webpage
As of last month, Google’s Featured Snippets (the boxes of information at the top of search results when you search for things like questions) will now take you directly to the relevant section of the webpage. Google has been working on this feature for a while, but now that it’s finally implemented, businesses that appear in Featured Snippets may have to rethink their website design. Since visitors will be jumping past any content irrelevant to their search, you may have to come up with new ways to get them to stick around or convert.Continue Reading »