Crediting Conversions: Using Attribution & the Customer Journey for the Full Picture

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ROI is always top of mind — understandably. We want to know where our money is going and what we’re getting in return for it. For many businesses, ROI is measured by lead generation or conversions because it is the easiest metric to tie a literal return to. But how credit is attributed to the source of each conversion can mean all the difference when measuring the success of your campaigns.

So, what does this mean? Well, in layman’s terms, it means conversions don’t necessarily come from one place, action, occurrence, or marketing effort. Conversions are a result of consumers interacting with various stages of what we call the Customer Journey, and attribution is how we connect the dots.Continue Reading »

Millennium’s Lauren Choiniere Named Chair of CPPA’s Philanthropy Committee

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Lauren Choiniere, our promotional project managerWe are proud to announce that Lauren Choiniere, our promotional project manager, has recently been named as the new chairperson of the Philanthropy Committee for the Chesapeake Promotional Products Association (CPPA), a non-profit trade association that connects and educates more than 200 promotional product manufacturing firms throughout Maryland Northern Virginia, and Southern Delaware. Continue Reading »

How to Sell Your Brand’s Story

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Brand authenticity matters. Recent surveys show that 90% of Millennials, 85% of Gen Xers, and 80% of Baby Boomers say they value brands that come across as genuine. In an era of influencer marketing, consumers can easily discern stock imagery and exaggerated stories from user-generated content and the truth. Beyond social media, it is crucial to integrate your brand’s story and company culture into all aspects of owned and paid media.

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Join Us For Our “Marketing for Recruitment & Retention” Lunch & Learn April 24

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Lunch & Learn at Millennium Marketing Solutions - 4/24/19

If you’re struggling to acquire high-quality candidates and to retain your strongest team members, then this Lunch & Learn is for you! You’re invited to our FREE event focused on Marketing for Recruitment & Retention. Enjoy a complimentary meal while learning how to leverage your digital marketing, social media, website, and creative incentives to recruit top talent and keep your all-stars happy. A factory rep from Polyconcept, a leading promotional products company, will be present to showcase creative ideas for welcome gifts, employee awards, and recruiting items.

Special Guest Speaker: Kelly Mitchell, MS, SPHR, SHRM-SCP

Kelly is the founder of impactHR and is a leading expert in employee acquisition. She will be sharing effective hiring strategies, benefits ideas, and compliance knowledge.

When:

April 24, 2019 at 11:30am-1:30pm

Where:

Millennium Marketing Solutions

RSVP:

Please email lsmith@mm4solutions.com. Seating is limited, don’t hesitate!

How to Write Killer PPC Ads

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Digital marketing is a dynamic realm of advertising. Big players like Google are always enhancing their algorithms and releasing updates that can make business owners dizzy trying to keep up. There is a lot of competition online. Chances are someone else offers services and products similar to yours. How are you supposed to stand out from the crowd? The answer – killer pay-per-click (PPC) Google Ads. Here are some tips for improving your click-through-rate (CTR) and increasing conversions:

Write Ads for Your Audience, Not Your Ego

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Janice Tippett Named to the 2019 Maryland’s Top 100 Women List

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Millennium Marketing Solutions is pleased to announce that our President and Owner, Janice Tippett, has been named to The Daily Record’s distinguished Maryland’s Top 100 Women list for 2019. Since 1996, this award has recognized women with outstanding professional accomplishments, active community involvement, and extensive mentorship experience.

“Each of this year’s Maryland’s Top 100 Women honorees excels in her unique endeavors, yet all share common traits. They inspire those around them — by their actions, their words and their deeds — to be the best,” said Suzanne Fischer-Huettner, publisher of The Daily Record. “They are committed to mentoring and inspiring future generations in addition to making a difference at home, at work, and in their communities. The Daily Record is pleased to honor them.”

Ms. Tippett founded Millennium Marketing Solutions in 1990 in her mother’s home with a passion for design and print. Over the last 29 years, the business has grown significantly. With over 30 employees, services offered now include graphic design, digital printing and fulfillment, digital marketing (SEO & PPC), social media marketing and advertising, website programming, promotional products, trade show displays and signage, company stores, and marketing strategy for businesses of all sizes.

“Marketing is an industry that changes on a monthly basis. There is always a new technology, a new touchpoint, or a new strategy to explore, perfect, and execute for clients,” said Ms. Tippett. She went on to elaborate, “Successfully owning and operating a marketing business for 29 years in a dynamic field that is always changing is my biggest professional accomplishment.”

Ms. Tippett will be attending the April 15, 2019 award ceremony at the Joseph Meyerhoff Symphony Hall in Baltimore, MD.

The Many Facets of Marketing: Which Role Is Right For You?

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Have you ever wondered what a career in marketing would be like? There are so many roles and settings within the marketing industry to explore. Whether you are considering it as your first job or for a career change, here is a rundown of things you should know:

Where You Will Work:

Marketing is typically completed in either an in-house or agency setting. In-house means that a company has an internal marketing team who handles all, or most, marketing needs from content creation to implementation. An agency, such as Millennium Marketing Solutions, is a partner that businesses hire to fulfill a variety of marketing needs from strategy and branding to programming and promotional products. Working on an in-house team is a great option for those who want to focus all attention on one brand, whereas an agency setting is ideal for those seeking to work on a multitude of clients in different industries.

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How To Rock Your Next Trade Show

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Trade shows are fantastic opportunities for networking, increasing brand awareness, and making sales. Recent studies have found that trade show attendees spend over eight hours on the exhibit floor and 81% of them have purchasing authority*. While the costs of exhibiting at trade shows vary greatly, it is generally a pricey endeavor. Don’t take your next trade show lightly. Establish goals with your team that are specific, measurable, achievable, realistic, and timely. Once your goals are clear, utilize the following strategies to enhance your ROI:

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5 PPC Campaign Mistakes to Avoid

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Pay-per-click, or PPC, is a term in digital marketing that refers to running a campaign for which you only pay once a user clicks or engages with an ad. A “paid” digital strategy is important because it enables you to target ads based on keywords for relevant searches and helps reach users who fit specific interests. The rapidly evolving landscape of digital marketing makes it challenging for business owners to stay current with trends. For this reason, many businesses are making digital marketing mistakes and not utilizing budgets to their fullest potential. Here are PPC mistakes to avoid:

Computer Mouse

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How to Build Your Brand With An Integrated Marketing Strategy

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On average, a customer’s journey consists of 19 online touchpoints before converting. Even if you consider your business to be based on word-of-mouth referrals, it’s essential to reach your customer using an arsenal of highly coordinated tactics across an array of touchpoints (or interactions with your brand).

What is the story of your brand?

Building a brand involves conveying your brand’s story. Your story helps create the public’s understanding of your business, services, and unique selling propositions. Why should customers choose you? What problems do you solve for them? Once you have honed in on your brand’s narrative, you can pick which tactics will work best together to tell it.

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