Apple’s newest iOS14 update adds several new privacy features that may affect digital marketers, and seemingly target Facebook. It’s unclear just how — or even when — Apple will roll out the major change in how apps like Facebook are able to collect audience data on devices that run iOS. But what is clear is it could have major impacts on the way targeting is done for marketers everywhere.Continue Reading »
2021 Promotional Product Trends: A Fresh Start
As unpredictable of a year as 2020 was, some trends for 2021 and beyond are emerging. Remote work is here to stay, workplace apparel has become more comfortable and casual, and wellness is more important than ever.
With those trends in mind, here are some fresh, new promotional product ideas to invigorate your marketing in 2021:Continue Reading »
Solution Spotlight: Custom-Designed Slide Decks
By now, you’ve probably adapted to working from home. You’ve set up the perfect home office. You have your routine down pat, and you might even have stopped wearing pajama pants and started putting on real pants every day. But have you adjusted your sales pitch?
While you’ve adjusted your work habits, you may not have adjusted how you showcase your work and deliver your pitch to prospects and customers — making sure it’s optimized for their new remote work environment.Continue Reading »
Alexa, How do I Optimize for Voice Search?
For years, marketers have been preparing businesses for a rising trend in voice searches. It’s now 2021, and gone are the days where being proactive is an option. Voice search continues to gain popularity not only because of the growth of smart speakers and devices but also because the speed to search is much faster. A recent study showed that with voice search you can search 110-150 words per minute, compared to 38-40 by typing[1].Continue Reading »
Solution Spotlight: Getting Welcome Gifts to Virtual Event Attendees
When events are held virtually, it can difficult to connect with attendees on a personal level, and giving the traditional welcome gifts can prove challenging. Adding to the difficulty, attendees are often working from home, away from their usual place of business where items can be easily shipped to a central address.
For the Regulatory Affairs Professionals Society and their Convergence conference, it was no different: How could they provide a personal touch to each one of their conference attendees and speakers when it would be held virtually?Continue Reading »
How to Measure the Success of Your SEO Efforts
If we time-traveled back to the late 1990s, as Search Engine Optimization (SEO) was first becoming a viable digital marketing strategy, you would barely recognize the tactics being used. Tactics like keyword stuffing, hidden text, and extra-long copy to boost word count were all employed to sway search engines.
Most marketers are now quick to recognize that the execution of SEO has evolved and these tactics no longer work. But what about measuring the success of your SEO efforts? For decades, page rankings and keyword rankings were the primary metrics, or key performance indicators (KPIs). The first questions one would ask is “where am I ranking for keyword X” or “what is the ranking of my website?”Continue Reading »
Solution Spotlight: Upgrade Your Virtual Event “Booth” with Video
When a tradeshow or event is virtual, you can’t rely on your booth or handouts to wow your prospects. However, many virtual events will allow you to add an introductory video to your virtual “booth,” giving you the perfect opportunity to make the right first impression.
The Solution
Welcome Virtual Prospects with an Overview Video
In just 30 seconds, you can convey the value you’ll bring to prospective customers, outline your products or services, and give a strong representation of your brand. Even better, you can support those claims by adding testimonials from peers in your customers’ industries.
Minkoff Company decided to do just that. Millennium put together a concise, impactful video that was very effective for Minkoff in outlining their value at recent virtual events.
Interested in seeing what Millennium can put together for your next virtual event? Contact us to get started.
30 Marketing Insights That Are As True Today As 30 Years Ago
As Millennium celebrates 30 years in business this year, we’ve reflected all year long on what’s changed in those three decades. With the birth of digital marketing, many of the tactics we now use to communicate with customers look dramatically different than what our first customers in 1990 were using.
But many of the ideas and strategies that are at the core of effective marketing have stood the test of time, and are as important as ever. With that in mind, the team at Millennium brought together 30 marketing insights that remain as true today as they were 30 years ago:Continue Reading »
Page Experience, Brand Messaging AND More — Digital Digest, November 2020
It’s tough to keep up with everything important in 2020, isn’t it? At Millennium, we’ve made it our mission to make sure that at the very least, you’re up-to-date on the latest digital marketing opportunities, tools, and updates to keep your business thriving in one of the toughest years. Read on to learn the most important updates for the month of November!
What You Should Know — November 2020
Page Experience Will Be More Important Than Ever Come May 2021
With Google’s next update, your website’s page experience will affect how high or low your website ranks on the search engine results page. The search engine giant recently confirmed that the Google Page Experience update will launch next May, meaning that you have about six months to make sure your website is providing the best experience for visitors. Also, Google plans on testing a visual indicator that highlights pages with great page experience, which may be the perfect opportunity to stand out from your competitors.Continue Reading »
Customer Communication Strategies and More — Digital Digest, October 2020
As people change, adopt new tools for work and entertainment, and adjust to their lives, your marketing must change to meet them. Keeping up with every tool, trend, and opportunity is a lot to do while running a small business, especially in 2020. The Millennium Digital Digest is designed to keep you up-to-date on the latest tools & trends, help you meet your customers where they are, and put you ahead of the competition.
What You Should Know — October 2020
Don’t Blindly Copy Top Sites
In a competitive niche, it can be tempting to copy what your more successful competitors are doing. Maybe they have a specific page structure or type of content that seems to be the silver bullet behind their success. But before you copy, Google’s John Mueller suggests thinking about the needs of your specific site and users. After all, you won’t know if your competitors are succeeding in spite of their unique tactics. You may end up more successful doing something completely different.Continue Reading »