Millennium Marketing Solutions has been named the 2018 Property Management Association (PMA) Associate Member of the Year in recognition of outstanding participation and support of the organization and the property management community. The award was announced on November 15, 2018 at the PMA Past Presidents’ Award Banquet in Bethesda, MD.
A new year means new opportunities to make your brand shine in a competitive digital marketing landscape. This past year was action-packed with the introduction of IGTV (Instagram’s standalone, mobile-first video platform), the General Data Protection Regulation (GDPR) in the EU, Twitter’s massive data breach, and Google My Business’s seven-day post feature update, to name just a few events.
If 2018 taught marketers anything, it is that major social media and search platforms are working rapid fire to develop new tools and that government bodies are playing catch up with the internet in terms of protecting user information. As we head into 2019, here are six digital marketing trends to anticipate and act on:
The mission of Google and other search engines is to drive the most relevant search results to the user. As such, search engine optimization (SEO) is one of the most important digital marketing strategies for 2019. Here are four tips for achieving stellar SEO results in the new year:
1. Useful Content
Your content strategy should be centered upon crafting content that your audience will find informative, helpful, and interesting. Content can be anything from a short industry update to an in-depth blog. Performing keyword research is a crucial step in developing strong content that answers a question people are searching for. Creating “fluff”, or content without significant value can hurt your website’s search ranking.
The Millennium Marketing Solutions team would like to invite you to partake in an afternoon of digital marketing education. Google representatives will be live-streaming to discuss how you can best reach potential clients using tools such as Google Ads. The Lunch & Learn event is free and lunch will be provided. Our own digital marketing team will be available to answer any follow-up questions you may have after the Google presentation. We look forward to an informative afternoon!
When: Wednesday, November 14, 2018, from 11:30am – 1:30pm
Where: Millennium Marketing Solutions (Get Directions)
Please be sure to RSVP by Tuesday, October 30. If you have any questions please feel to contact us and we would be happy to help!
As the leaves continue to fall and the last apples at your local orchard are picked, it is time to start thinking about the upcoming holiday season. In today’s diverse business world it can be difficult to know who celebrates which holiday and how to be culturally aware of each person’s background. With all the stress that the holiday season brings, here are some tips for making gift giving in the business world a little more simple:
1. Be Inclusive
When it comes to employee gifts it is important to include everyone, even those who are not celebrating a holiday during the winter months. The same can be said for client gifts. A good way to be inclusive is to pick an end of year employee appreciation gifts such as custom mugs, apparel, Bluetooth speakers, or assorted treats.
What Are Beacons?
The term beacon has been a buzzword for a few years now. Beacons are used by large retail companies to help push information and notifications to users while they are shopping. Have you ever been out shopping, check your phone and notice an ad or notification pop up about an item sold in the store? If yes, then you know that the store has implemented a beacon to enhance its reach to customers like you.
It’s no secret that Google My Business has become crucial to a business’s online presence. When you verify your business with Google My Business you have a great deal of power over your digital footprint. You are able to control specific information about your business including hours of operations, location, and products or services. You can also interact with customers on reviews they post.
We live in a digital world cluttered with apps, widgets, browser extensions, and more that exist to help us stay organized and on task. With all the technological choices available, what are the benefits of giving your clients or employees a traditional calendar? Here are seven reasons:
Enjoy a delicious lunch and an afternoon of learning with our Digital Marketing Manager and Director of Clients. Our team will lead a discussion on the growing importance of Google My Business and Local SEO as related to managing your business’s growth and online reputation. We will also provide insights on how to maximize your social media marketing using organic and paid methods, as well as ways to help with the time management of it.