Event going virtual? Here’s how to keep it real

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Trade shows, events, awards ceremonies, and conferences across the country are moving to virtual-only in response to the COVID-19 restrictions. While an in-person and virtual event are different experiences for attendees and planners, many of the aspects of a successful event remain the same.

With that in mind, we’ve put together some tips and ideas to help you keep attendees engaged, provide value-adding experiences, and encourage connections with virtual events.

Use Welcome Kits & Gifts to Keep it Real

There’s no better way to make a virtual event feel more real than to keep remote attendees engaged and connected with a physical welcome kit, delivered to their front door. Millennium can create custom welcome kits, including printed materials (such as event schedules), attendee gifts, and more.Continue Reading »

Using Google My Business To Update Customers On Your Response to COVID-19

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Every company is dealing with the COVID-19 pandemic in its own way – remote work, travel restrictions, and other operational changes. For businesses and communities, communication with your employees and customers is more important than ever. You may have updated every marketing channel you can think of, but one channel that often flies under the radar is your Google My Business (GMB) profile.

If your offices are or will be closing or have temporary hours, it’s likely the first place your customers will look is Google. Here are 3 quick steps you can take with your GMB profile to make sure you get the right message out.

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Communicating to Customers and Employees – How Can We Help?

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5 Key Ways to Update Your Customers & Employees and Stay In Touch

Are your offices open? Have your hours changed? Is there a new way you want your customers or employees to reach your business? Even if you’re conducting business as usual, it’s important to get that message out in all the essential places.Continue Reading »

Sailing Away From The Competition

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Millennium and our client, Atlantic Cruising Yachts, took home a Neptune Award from the Marine Marketers of America for Event Marketing Excellence! To help increase Atlantic Cruising Yachts’ sales, Millennium recommended a new approach to our client’s Open House event— an evening happy hour event specific to their Jeanneau monohull line. The strategy used YouTube influencers, social media, email, and digital marketing to generate buzz that lasted well after the event!Continue Reading »

What’s New In Digital Marketing— Millennium Digital Digest

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As part of Millennium’s mission to help our clients achieve their business goals through marketing, we’ve created the Millennium Digital Digest, curated by our team of Google certified digital marketing experts to summarize the most important recent digital marketing trends.

What You Should Know — February 2020

Google to Phase Out Third-Party Cookies

As people get more and more concerned about their online privacy, major web browsers like Safari and Firefox have blocked third-party cookies by default — and Google isn’t far behind. As third-party cookies are responsible for retargeting ads — among other things — Google intends to introduce new technologies in its place. [Read More]
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What You Should Know — January 2020

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As part of Millennium’s mission to help our clients achieve their business goals through marketing, we’ve created the Millennium Digital Digest, curated by our team of Google certified digital marketing experts to summarize the most important recent digital marketing trends.

What You Should Know — January 2020

January 2020 Core Update Rolling Out on Google

Google is releasing yet another broad core algorithm update for their search engine. As with the last core update, Google doesn’t release specific information on what to expect or optimize for. This means that the same best practices still apply — for example, make sure your content is as relevant and user-friendly as possible. Hit the link to find out additional ways you can address the changes. [Read More]
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PMA Marketing and Advertising Excellence Award Winners 2019

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The PMA Marketing and Advertising Excellence Awards recognize the outstanding achievements of PMA members in marketing and advertising.  A panel of marketing and advertising experts evaluate the entries based on creativity, innovation and advertising and marketing effectiveness.

We’ve highlighted a few award-winning entries from Millennium and our clients. For a complete list of the 2019 winners, visit the PMA website. Continue Reading »

Moving Towards A Faster Web & More — December 2019 Digest

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As part of Millennium’s mission to help our clients achieve their business goals through marketing, we’ve created the Millennium Digital Digest, curated by our team of Google certified digital marketing experts to summarize the most important recent digital marketing trends.

What You Should Know — December 2019

Think With Google’s 10 Most Read Articles of 2019

A round-up within a round-up? That’s META! SEO jokes aside, Think With Google’s round-up is incredibly helpful for figuring out what trends or changes resonated with other businesses. The collection of articles include tips for video advertising, brand building, improved marketing results, and much more. Make sure to check this one out if you want to ensure your company outpaces its competition. [Read More]Continue Reading »

The Death of Flash & More — November 2019 Digital Digest

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As part of Millennium’s mission to help our clients achieve their business goals through marketing, we’ve created the Millennium Digital Digest, curated by our team of Google certified digital marketing experts to summarize the most important recent digital marketing trends.

What You Should Know — November 2019

More About Google’s Latest Algorithm Update — BERT: Google is Improving 10% of Searches

Last month, we told you about Google’s change to its core search algorithm. We now know it may improve the results for as many as 10% of searches. Continue Reading »

Introducing the Millennium Digital Digest

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The marketing landscape is constantly evolving. It can be daunting to keep up with the current digital marketing trends, but it’s a necessity to keep your company competitive. As part of Millennium’s mission to help our clients achieve their business goals through marketing, we’ve created the Millennium Digital Digest. This monthly collection is curated by our team of Google certified digital marketing experts to summarize the most important recent digital marketing trends that you should know about to help your business thrive.

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