There are plenty of reasons to love advertising on YouTube, but we’ll start with the obvious: it’s an inexpensive, yet effective way to reach your target audience, and that potential audience is huge! In fact, consumers aged 18-49-years-old regularly watch YouTube in place of broadcast TV or any of the cable networks. Altogether, over a billion hours of YouTube content are watched collectively every single day and there is a very good chance your customers or clients can be targeted on YouTube through advertising.Continue Reading »
The Future of Promo: 2018 Trends to Watch
Now that we are fast approaching the end of the year, it is time to start thinking about trends for 2018. The biggest trend we see in promo? Technology-centered promotional items are hot! According to Forbes, the Millennial generation currently makes up one in three employees in the U.S. – tech savvy, socially involved, and incredibly diverse. In layman’s terms? Cheap is out – value is in!Continue Reading »
Must-Have Holiday Promo Products
Did you know that 73% of people use a promotional product at least once a week? Those are some great odds for exposing your brand!
With the holidays just around the corner, now’s the time to start stocking up the latest promotional items to wow your customers during the busy holiday season. Don’t wait until the last minute and avoid scrambling for ideas and sifting through outdated catalogs.
Our promotional product experts have outlined the top holiday items to unwrap the season. Have any questions? We’re here to help!Continue Reading »
Rest In Print?
With websites, social media, and SEO giving modern marketing a new face, it’s easy to overlook print marketing and its effect on consumers. Surprisingly, many marketers believe print is dead.
This isn’t the case at all.
Out of those American households that receive advertising mail, 80% of them read those advertisements, influencing their perception of the company or brand. Below are some of the many reasons that print is, in fact, not dead.
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Save Your Seat for Our next Lunch & Learn on Company Stores
At our Lunch & Learn on Company Stores on Wednesday, September 15 from 11:30 am to 2 pm, learn how to control your brand, budget, and content. Online Marketing Company Stores are gaining popularity with organizations that have more than one office location, a large sales team, or multiple franchises.
How to Boost Your Booth Traffic
Want to exhibit like a pro this trade show season?
Before you decide to commit to a trade show, it’s very important to establish a solid plan to make it as successful as possible, which is why we’re here to help!
While a trade show helps you increase your brand’s awareness, it’s also great for networking and seeing what’s going on in your industry. Here’s how you can prepare and ensure that your trade show runs smoothly and brings you success.
10 Ways to Incorporate Social Media into Your Trade Show
With much anticipation, trade show season is fast-approaching! There are many ways to boost your booth traffic and put your business out there before, during, and after the show. Integrating social media into your trade show and event marketing plan is a great way to enhance your business’ presence.
Our social media, promotional product, and trade show experts came together to create a solid list of ways you can incorporate social media into your next trade show.
Top 3 Items for Trade Shows
Trade show season is coming! While everyone is scrambling to get ready, make sure you’re ahead of the game with the latest and greatest promotional products to have at your next event!
An estimated 83% of consumers like receiving a promotional product with an advertising message and after receiving a promotional product, 85% of consumers do business with the advertiser. That’s why our promotional product experts hand-picked these three items perfect for giveaways from some of our top vendors for trade shows this year.
Are You Retailer? Don’t Miss Our Upcoming Google Bites Event!
Need help marketing your retail business?
Join us for a thought provoking seminar on Digital Marketing for the Retail Industry. In today’s digital world, the shopping process continues to evolve, affecting buyers’ path to purchase and ultimately the conversion.
Small Business SEO: Your Questions Answered
Search Engine Optimization (SEO) is complicated and competitive. Everyone with a website has the same question: How do I get my content on the first page of the Google search results page so that I can garner the most possible traffic. The answer is not straightforward, and because of the way Google’s algorithm changes it is a moving target. To help you get a better understanding of what search engine marketing is about, here are answers to five of the most common questions we hear.