Millennium Takes on New York City, Thanks to Google!

On Thursday, September 1, our Director of Client Services and Digital Marketing, Kelley Trosko as well as our Senior googleeeMarketing Consultant, Debra May hopped on a train and headed to New York City to meet with Google directly. Since Millennium Marketing Solutions is a Google Partner, we were invited to an all day seminar with various other Google Partners discussing Pay-Per-Click (PPC) Advertising.

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What Changed with Google SERPS?

If you are of the 1/3 of world users who use Bing, you probably haven’t noticed, but Google has stopped advertising to the right of its search results on desktop computers.

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Why Is Content Key?

You’ve probably heard it before. Content is key, but why exactly?content1

Content marketing is often referred to as the driving force in digital marketing, as the content and language you use to engage your users not only should inform them, but also attract them to the product or service you are offering. A basic definition of content marketing is a marketing tool that revolves around creating, publishing, and distributing content specifically for your target audience. As difficult as this may be at times, you really have to put yourself in a potential customer’s shoes.

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What Does a Responsive Website Look Like?

resss2People seem to always be on the go, which is why mobile devices are often turned to over computers when surfing the web. However, mobile devices are constrained by display size and require a different approach to how content is laid out on screen for optimal user experience (UX).

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What Makes a PPC Campaign Successful?

Pay-per-click (PPC) is an advertising medium where advertisers pay a fee each time their ad is clicked. It is essentially a way of buying visits to your website, rather than earning those visits organically. Using Google AdWords, an online advertising service, our search engine marketing (SEM) professionals analyze and employ relevant keywords and build expert landing pages designed to rank high in Google, Bing, Yahoo, and other search results. The key is to show ads to users who are searching for your products or services.

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Welcome, Millennium Newbies!

Millennium would like to give a warm welcome to our new Project Manager, Shawna Benfield, and our new Marketing Consultant, Marcus Oxyer. Both joined our team recently and have proven to be dynamic members of the overall Millennium team.

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Is Print Becoming a Thing of the Past?

In today’s technology-driven society, people often wonder how much longer we’re going to rely on printed materials for information or entertainment resources. The answer is that although technology plays a significant role in our lives on a daily basis, there’s no denying that print media still makes a long-lasting impression!

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Why Are Online Reviews Important?

When was the last time you wrote an online review? Was it positive or negative? Approximately 80% of people trust reviews as much as personal recommendations. However, most people only review a company if the service they received is unsatisfactory. Our team of marketing experts want to change that thought process, which is why we’ve come up with initiatives to help our clients gain positive reviews that will benefit them.

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