Aireco's Discover Puerto Rico - Sales Incentive Program

Aireco Promo Products

Each year Aireco conducts a sales promotion for their customers. Those who participate and earn enough points are rewarded with a trip. The 2014 destination was Puerto Rico.

For the promotion, Millennium conceptualized a “book” campaign titled “Discover Puerto Rico.” We designed, developed content, and produced monthly mailings that were a mix of customized printed statements and promotional products/gifts.

Each mailing represented a “chapter” in the book. The statements included information on rum, weather, location, tree frogs, culture, and history. In addition to the direct mail, Millennium designed and produced window signs, point of purchase materials, and trade show graphics.

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