Personalized Email Campaign

Bozzuto Email Campaign

Bozzuto Homes wanted to increase participation in their Smart Rent Program. This program provides Bozzuto residents a credit for each month of rent paid toward the purchase of a new Bozzuto Home. Using variable data, Millennium designed and executed a personalized email campaign that switched out first names, photos, community information and the amount of credit saved. Additionally, the closest available new home community to their current residence was highlighted.

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