Personalized Email Campaign

Bozzuto Email Campaign

Bozzuto Homes wanted to increase participation in their Smart Rent Program. This program provides Bozzuto residents a credit for each month of rent paid toward the purchase of a new Bozzuto Home. Using variable data, Millennium designed and executed a personalized email campaign that switched out first names, photos, community information and the amount of credit saved. Additionally, the closest available new home community to their current residence was highlighted.

Email this to someoneShare on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn
[ Back to Portfolio ]