The Ritter Companies needed to refresh their brand and create a new website to distinguish the company from competitors, attract job candidates, and reestablish themselves as an industry leader. After researching the company name and its history, the creative team uncovered the word Ritter, in the original German, means knight. The Knight in the game of Chess moves differently than other piece – this applies to Ritter’s core business values. The team developed this idea and created an exciting brand using the existing company colors, and a new vibrant yellow to help draw attention to the logo.
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