Aireco’s Great Adventure - Sales Incentive Program

Aireco Direct Mail Campaign

Each year Aireco conducts a sales promotion for their customers. Those who participate, and earn enough points, are rewarded with a trip. The 2016 destination is an Alaskan cruise. For the promotion, Millennium conceptualized a campaign entitled “Aireco’s Great Adventure.” We designed, developed content, and produced monthly mailings that were a mix of customized printed statements and promotional products/gifts. Each mailing discussed a subject involving the trip including the ports, the cruise ship amenities, the weather, and what to expect during their vacation.

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