Property Management Marketing and Branding

Millennium Marketing Solutions offers comprehensive marketing strategies to help you manage, maintain, and lease your community – all under one roof! We have extensive experience with property management branding and marketing, offering numerous products and services to both local and national clients. From strategy and creation through production and execution, we help you achieve your marketing goals. By identifying key opportunities, developing effective strategies, and providing solutions, we help you retain residents, generate new leads, and improve occupancy. We tactically brand and position your community to set you apart from your competitors.

Community Identity

Stationery PackageWe create and update brands for communities. It may be a name, term, sign, symbol, design, or combination of these elements. We start by learning about your community, which helps us meld elements, fonts, and colors to design a custom logo. Great logos are memorable, readable, and can be reproduced on websites, apparel, brochures, signs, promo items, business cards, thank you cards, welcome cards, notepads, and more.

Brochures

BrochuresOur award-winning brochures are professionally designed and provide a polished look that attracts prospects. Attractive marketing materials provide important information and motivate your prospects to call, visit, and lease your apartments. We create advertisements, corporate and community brochures, direct mail, flyers, pocket folders, inserts, hand outs, sell sheets, and just about anything else you need.

Floor Plans and Maps

3D Floor PlansFurnished floor plans allow prospects to envision themselves making a home in your apartment. Bring your floor plans, maps, and site plans to life by adding furniture, flooring, amenities, and area information! These details add dimension and bring character to your community. We now offer 3-D options!

Web Design and Development

Web Design & DevelopmentTransform your website into a powerful marketing tool that is meticulously designed to get results! Millennium builds you a custom website with a responsive design that looks stunning across all devices. Our team also has extensive experience working with major third party APIs such as Yardi and Property Solutions to give your users access to their third party portals that provide real time pricing and allow residents to pay their rent, submit maintenance requests, and view event calendars.

Digital Marketing

Google PartnerStudies show that 89 percent of consumers use search engines to help with purchase decisions. Digital marketing is the only marketing strategy with unlimited potential to reach, engage, and target the prospects you want. Millennium employs Pay-Per-Click Advertising (PPC), Search Engine Optimization (SEO), Local SEO, Content Marketing, and Social Media Marketing (SMM) best practices to drive qualified traffic to your site.

  • PPC: Our team of Google Certified experts maximizes your budget to get you inexpensive, qualified leads. We constantly monitor, manage, and modify your campaigns to ensure you are getting the most of your marketing dollars.
  • SEO: SEO leads have a close rate of 15 percent. Millennium’s team of digital marketing experts get you above the competition by making your website an authority that search engines see as credible, helpful, and relevant. There are over 200 factors that Google uses to rank websites; they constantly tweak these factors, adjusting 50-100 per month. Let our experts help your properties stay ahead of the trends.
  • Local SEO: Users constantly turn to Google, Bing, or Apple Maps to find properties near certain neighborhoods, interstates, colleges, or businesses. Let us get you on the map and the convenience of your community’s location will speak for itself.
  • Content Marketing/Blogging: Content needs to be helpful, enriching, reassuring, and consistent. Blogging not only drives traffic and leads, but it also allows us to showcase your community, foster customer relationships, and inform prospects. Forty-six percent of people read blogs more than once a day, which means blogging can be a very effective tool when leveraged correctly.
  • SMM: Social networking can be an effective tool when correctly utilized. Residents will talk about your community on social media; let us make sure you are a part of the conversation. We help you convey the right message by developing strategic campaigns and posts.

Promotional Products

Promotional ProductsEngage prospects by giving useful, fun gifts that are customized with your community information. These branded items can be used for move-in and resident appreciation gifts. We offer apparel, awards, tote bags, calendars, drink ware, USB flash drives, mouse pads, pens and pencils, and more.

Indoor and Outdoor Signage

Outdoor SignageSigns are a cost-effective way to drive traffic to your leasing center. Well-designed signs can attract new prospects, brand your community, help people find your offices, and enhance the community’s landscape. Signs we offer include entrance signs, lobby signs, bow banners, teardrop banners, directional signs, parking signs, interior signs, traffic signs, and more. In addition, we offer digital signage, where we take care of design, equipment, installation, and maintenance.

Marketing Resource Center

Marketing Toolbox OnDemandWe create custom online portals where authorized users, such as your leasing team and community managers, can order and access printed materials, digital assets, promotional products, custom templates, and more. Items are ordered, produced, approved, and shipped on demand. Our online marketing resource center streamlines and improves marketing operations while reducing costs and maximizing marketing effectiveness.

The Millennium Difference

  • 360˚ View: We approach marketing with a 360˚ view. We look at every marketing opportunity available to match your leasing goals with the advantages of different marketing tactics.
  • Experience: We are well versed in the property management marketing business and have been providing solutions for our clients since we opened our doors.
  • Account Executives: Our account executives take the time to understand your specific goals and expectations.

Contact Millennium today to learn how we can help your community!